Tab 91

Com­pany: Garvit Knitwear | Year of launch: 2014

Business of Fashion - - Contents -

Launched in 2013, Tab 91 is redefin­ing the ca­sual wear mar­ket by in­tro­duc­ing ex­tremely trendy and colour­ful col­lec­tions that have proven pop­u­lar with shop­pers.

The brand is of­fer­ing prod­ucts crafted in per­fec­tion us­ing high qual­ity fab­rics, in-house de­sign­ers and care­ful ma­chin­ing for men and women. It has been built and grown on a sim­ple phi­los­o­phy of three Fs—Fab­ric, Fit and Fin­ish. It is steadily get­ting recog­ni­tion in the gar­ment in­dus­try in In­dia.

Core fo­cus cus­tomers

Tab 91 tar­gets young­sters be­tween 16 to 35 years of age. It of­fers a com­plete range of fash­ion wear with mod­ern de­signs for peo­ple who are young at heart. It helps peo­ple who wanted to look smart and trendy, yet want an af­ford­able prod­uct.

Prod­uct port­fo­lio

The brand’s prod­uct bas­ket is di­vided into win­ter and sum­mer range. Its sum­mer col­lec­tion en­com­passes men’s col­lar and round neck t-shirts, li­nen kur­tas, fash­ion jog­gers, shorts, capris, bermu­das and loungewear.

While, the win­ter range com­prises cot­ton pullovers, full sleeve t-shirts, light weight knitwear sweat­shirts, fleece sweat­shirts, fleece track suits for men, and fancy yarn cardi­gans, sweat­shirts, knit­ted coats, trench coats, lounge wear and

ac­ces­sories for women.

Lat­est col­lec­tion and its theme

At present, the brand is de­vel­op­ing its Spring Sum­mer 2019 col­lec­tion which in­cludes bermu­das, low­ers, hi-street fash­ion shirts, tops, dresses, jump­suits, ur­ban tu­nics, shrugs, shorts, capris, nar­row pants, leg­gings, track suits and solid t-shirts for men and women.

Most in­no­va­tive prod­ucts in the col­lec­tion

The brand’s most in­no­va­tive prod­ucts are its light weight fab­rics and good qual­ity de­signs, which makes them the pre­ferred choice of one and all.

Prod­uct range or cat­e­gory ex­pan­sion plans

Tab 91 is plan­ning to in­tro­duce a new range in the men’s ca­sual shirts as cat­e­gory ex­pan­sion.

Pri­mary mar­kets

Be­ing based out of North In­dia, the brand’s pri­mary mar­ket in­cludes the re­gion of North, West and the North East. It is ag­gres­sively try­ing to en­ter the mar­kets of South In­dia.

Re­tail pres­ence

Cur­rently, the brand is avail­able in 1,350 MBOs in In­dia. In the next 2 years, it has plans to open at least 10 EBOs in the North In­dia.

Plans for ex­plor­ing new mar­kets in In­dia

The brand has been re­ceiv­ing great ap­pre­ci­a­tion for its de­signs, price range and qual­ity of the prod­ucts. It has been ex­pe­ri­enc­ing great de­mand for its prod­ucts in tier -I and -II cities. Its next tar­get is to ex­plore the mar­kets of South In­dia.

Progress through on­line re­tail

The brand’s prod­ucts are avail­able at all lead­ing e-commerce plat­forms such as Myn­tra, Jabong, Ama­zon, Paytm, Flip­kart, Snapdeal, Voonik, Shopclues and Red­iff. It has been con­tin­u­ously in­creas­ing its share in the e-commerce space.

IMAGES Busi­ness of Fash­ion

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