Company: Garvit Knitwear | Year of launch: 2014
Launched in 2013, Tab 91 is redefining the casual wear market by introducing extremely trendy and colourful collections that have proven popular with shoppers.
The brand is offering products crafted in perfection using high quality fabrics, in-house designers and careful machining for men and women. It has been built and grown on a simple philosophy of three Fs—Fabric, Fit and Finish. It is steadily getting recognition in the garment industry in India.
Core focus customers
Tab 91 targets youngsters between 16 to 35 years of age. It offers a complete range of fashion wear with modern designs for people who are young at heart. It helps people who wanted to look smart and trendy, yet want an affordable product.
The brand’s product basket is divided into winter and summer range. Its summer collection encompasses men’s collar and round neck t-shirts, linen kurtas, fashion joggers, shorts, capris, bermudas and loungewear.
While, the winter range comprises cotton pullovers, full sleeve t-shirts, light weight knitwear sweatshirts, fleece sweatshirts, fleece track suits for men, and fancy yarn cardigans, sweatshirts, knitted coats, trench coats, lounge wear and
accessories for women.
Latest collection and its theme
At present, the brand is developing its Spring Summer 2019 collection which includes bermudas, lowers, hi-street fashion shirts, tops, dresses, jumpsuits, urban tunics, shrugs, shorts, capris, narrow pants, leggings, track suits and solid t-shirts for men and women.
Most innovative products in the collection
The brand’s most innovative products are its light weight fabrics and good quality designs, which makes them the preferred choice of one and all.
Product range or category expansion plans
Tab 91 is planning to introduce a new range in the men’s casual shirts as category expansion.
Being based out of North India, the brand’s primary market includes the region of North, West and the North East. It is aggressively trying to enter the markets of South India.
Currently, the brand is available in 1,350 MBOs in India. In the next 2 years, it has plans to open at least 10 EBOs in the North India.
Plans for exploring new markets in India
The brand has been receiving great appreciation for its designs, price range and quality of the products. It has been experiencing great demand for its products in tier -I and -II cities. Its next target is to explore the markets of South India.
Progress through online retail
The brand’s products are available at all leading e-commerce platforms such as Myntra, Jabong, Amazon, Paytm, Flipkart, Snapdeal, Voonik, Shopclues and Rediff. It has been continuously increasing its share in the e-commerce space.