Company: V-STAR CREATIONS PVT. LTD | Year of launch: 1995
Established in 1995, the innerwear and lifestyle brand, V-Star belongs to the V Guard Group. It has captured the heart of its customers with exquisite, affordable and comfortable portfolio comprising innerwear and outerwear for men, women and kids. The brand has continuously redefined the benchmark for excellence in the world of fashion. Since its inception, it has been energetically crossing major milestones of growth.
The brand, V-Star boasts of the goodwill that the parent company V-Guard Group bestows. It offers comfortable quality products in line with global standards at affordable price range. It takes pride in having loyal customers over the years.
Core focus customers
The brand targets young consumers in middle and upper-middle class segment.
V-Star showcases a superlative spread of bras, panties, comfy blouses, camisoles, leggings, t-shirts, sleepwear and shapewear that are designed to complement femininity in the most beautiful way. Crafted in trendy styles and designs with a flawless blend of lace and fabric using advanced technology, V-Star products offer superior quality and international standard. The specially crafted cups, lenient straps and individually designed laces enhance the feminine aura of the modern woman. While, the product range for men include polo t-shirts, vests, briefs, boxers and track pants that are available in an array of shades and cuts. The kids wear showcase product ranges such as t-shirts, track pants, vests, briefs, boxers, panties, leggings, tights and bloomers.
Latest collection and its theme
V-Star has recently launched new designs in bras, panties, sleep wears, etc., under its precious purple collection for its women consumers. Similarly, the brand has launched hue rock collection for its male consumers offering stylish and vibrant innerwear.
Most innovative products in the collection
V-Star has introduced comfy blouses in stretchable spandex fabric. The comfy blouses have close back, relaxed scoop front neck and three-quarter sleeves. This readymade top adds glamour and gives a stylish twist to traditional wear like sarees. Comfy blouses can also be paired with new-gen choices of attire such as modern jackets, fashion outfits and high waist bottoms.
Product range or category expansion plans
V-Star is planning to add more styles to its premium range, the ‘precious purple’ collection. The precious purple collection has been designed for the new-gen women. The precious purple collection offers a unique blend of imported laces and top-notch fabrics. Made from superior elastic and microfiber fabric, the collection is designed to offer a comfy experience to all those who wear it.
The brand’s primary markets include the states of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh in India and the Middle East.
V-Star has already made its presence felt in major towns and cities in India and the Middle East. Right now, the brand has presence in Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and the Middle East countires. In India, it has over 6,000 MBOs, 14 EBOs and presence in 200 large format stores.
Plans for exploring new markets in India
A fast emerging brand in the world of fashion, V-Star has already made its presence felt in major towns and cities across the country. The brand is all set to open more EBOs and expand its presence in the South India.