V-Star

Com­pany: V-STAR CRE­ATIONS PVT. LTD | Year of launch: 1995

Business of Fashion - - Contents -

Es­tab­lished in 1995, the innerwear and life­style brand, V-Star be­longs to the V Guard Group. It has cap­tured the heart of its cus­tomers with ex­quis­ite, af­ford­able and com­fort­able port­fo­lio com­pris­ing innerwear and outerwear for men, women and kids. The brand has con­tin­u­ously re­de­fined the bench­mark for ex­cel­lence in the world of fash­ion. Since its in­cep­tion, it has been en­er­get­i­cally cross­ing ma­jor mile­stones of growth.

Core strengths

The brand, V-Star boasts of the good­will that the par­ent com­pany V-Guard Group be­stows. It of­fers com­fort­able qual­ity prod­ucts in line with global stan­dards at af­ford­able price range. It takes pride in hav­ing loyal cus­tomers over the years.

Core fo­cus cus­tomers

The brand tar­gets young con­sumers in mid­dle and up­per-mid­dle class seg­ment.

Prod­uct port­fo­lio

V-Star show­cases a su­perla­tive spread of bras, panties, comfy blouses, camisoles, leg­gings, t-shirts, sleep­wear and shapewear that are de­signed to com­ple­ment fem­i­nin­ity in the most beau­ti­ful way. Crafted in trendy styles and de­signs with a flaw­less blend of lace and fab­ric us­ing ad­vanced tech­nol­ogy, V-Star prod­ucts of­fer su­pe­rior qual­ity and in­ter­na­tional stan­dard. The spe­cially crafted cups, le­nient straps and in­di­vid­u­ally de­signed laces en­hance the fem­i­nine aura of the mod­ern woman. While, the prod­uct range for men in­clude polo t-shirts, vests, briefs, box­ers and track pants that are avail­able in an ar­ray of shades and cuts. The kids wear show­case prod­uct ranges such as t-shirts, track pants, vests, briefs, box­ers, panties, leg­gings, tights and bloomers.

Lat­est col­lec­tion and its theme

V-Star has re­cently launched new de­signs in bras, panties, sleep wears, etc., un­der its pre­cious pur­ple col­lec­tion for its women con­sumers. Sim­i­larly, the brand has launched hue rock col­lec­tion for its male con­sumers of­fer­ing stylish and vi­brant innerwear.

Most in­no­va­tive prod­ucts in the col­lec­tion

V-Star has in­tro­duced comfy blouses in stretch­able span­dex fab­ric. The comfy blouses have close back, re­laxed scoop front neck and three-quar­ter sleeves. This ready­made top adds glam­our and gives a stylish twist to tra­di­tional wear like sa­rees. Comfy blouses can also be paired with new-gen choices of at­tire such as mod­ern jack­ets, fash­ion out­fits and high waist bot­toms.

Prod­uct range or cat­e­gory ex­pan­sion plans

V-Star is plan­ning to add more styles to its pre­mium range, the ‘pre­cious pur­ple’ col­lec­tion. The pre­cious pur­ple col­lec­tion has been de­signed for the new-gen women. The pre­cious pur­ple col­lec­tion of­fers a unique blend of im­ported laces and top-notch fab­rics. Made from su­pe­rior elas­tic and mi­crofiber fab­ric, the col­lec­tion is de­signed to of­fer a comfy ex­pe­ri­ence to all those who wear it.

Pri­mary mar­kets

The brand’s pri­mary mar­kets in­clude the states of Kerala, Tamil Nadu, Kar­nataka, Andhra Pradesh in In­dia and the Mid­dle East.

Re­tail pres­ence

V-Star has al­ready made its pres­ence felt in ma­jor towns and cities in In­dia and the Mid­dle East. Right now, the brand has pres­ence in Kerala, Tamil Nadu, Kar­nataka, Andhra Pradesh and the Mid­dle East coun­tires. In In­dia, it has over 6,000 MBOs, 14 EBOs and pres­ence in 200 large for­mat stores.

Plans for ex­plor­ing new mar­kets in In­dia

A fast emerg­ing brand in the world of fash­ion, V-Star has al­ready made its pres­ence felt in ma­jor towns and cities across the coun­try. The brand is all set to open more EBOs and ex­pand its pres­ence in the South In­dia.

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