If you thought Robyn “Rihanna”
Fenty reached the league of top celeb entrepreneurs when Fenty Beauty launched 40 shades of foundation in its debut collection, you’d be wrong; RiRi has come to slay the lingerie industry in addition to the beauty industry. The Savage x Fenty lingerie line has the world wrapped up in skimpy strings and Rihanna is their most obvious brand ambassador. Rihanna’s new collection includes bras in a range of sizes from 32A to 44DD and under wears ranging from XS to XXXL—and those who follow on Instagram have seen just a few of the styles—more details are coming to light. The Savage X Fenty, her direct-to-consumer lingerie line in partnership with online retail giant Tech Style launched in May this year includes t-shirt bras, under wears, and general everyday essential items along with rompers, garter belt sets, and bodysuits. More often than not, she features a lot of these pieces in her daily wardrobe. “Women should be wearing lingerie for their damn selves. I can only hope to encourage confidence and strength by showing lingerie in another light. You don’t have to stick to one personality with lingerie; it’s fun to play around. You can be cute and playful one week and a black widow next week. You can take risks with lingerie. I want people to wear Savage x Fenty and think, I’m a bad bi**h. I want women to own their beauty,” declares the diva.