Business of Fashion - - Fashion Foreward - Amitabh Taneja

Dear read­ers,

Innerwear is out of the closet and is tak­ing gi­ant strides to­wards be­come a very vi­brant and ex­clu­sive fash­ion cat­e­gory in In­dia. It was a long run and it did take its time, but the clan­des­tine af­fair that it was, es­pe­cially women’s innerwear, is now an anachro­nis­tic anec­dote. To­day, sheen straps have be­gun to sneak cu­ri­ous glimpses from racer backs, and col­or­ful thongs now gleam above svelte waist­lines mark­ing lib­er­a­tion from the tra­di­tional ba­sics re­tail hege­mony. Innerwear has fi­nally stepped out of the veil and is righ­teously a fash­ion state­ment in In­dia now. The innerwear in­dus­try in In­dia is amongst the most lu­cra­tive seg­ments in ap­parel fash­ion for brands, re­tail­ers and in­vestors alike. The rapid evo­lu­tion of the cat­e­gory has led to branch­ing out of sev­eral sub-cat­e­gories, which now are set­tings stan­dards on their own. Also, a slew of in­ter­na­tional and young and dy­namic na­tional brands have im­pinged on the arena, mark­ing the anoint­ing of a phe­nom­e­nal trend that has com­pelled the en­tire in­dus­try to spruce up prod­uct offerings in terms of both aes­thetic and qual­i­ta­tive value as well as in­no­va­tion.

This had led to an in­creased pop­u­lar­ity and de­mand of innerwear as a whole and has re­sult is an in­crease in the im­por­tance of the cat­e­gory amongst re­tail­ers of all sizes and kinds. Thus, innerwear is fast emerg­ing as a cat­e­gory that In­dian re­tail­ers must watch much more closely. Per­son­ally, I have a very spe­cial con­nect with the innerwear is­sue. Ev­ery year, as we work on this is­sue, the progress of the mar­ket never amazes me. As you can read in the Technopak re­search story in this is­sue, the innerwear cat­e­gory, cur­rently es­ti­mated to be worth INR 28,781 crore, ac­counted for 10 per­cent of the to­tal ap­parel mar­ket in 2017. The women’s seg­ment dom­i­nates the innerwear in­dus­try in In­dia and is es­ti­mated to grow at an im­pres­sive CAGR of 12 per­cent over the next decade in con­trast to the men’s seg­ment that is plot­ted to grow at a CAGR of 7 per­cent.

Apart from innerwear mar­ket siz­ing, seg­ment def­i­ni­tion, and dis­cus­sion on key mar­ket trends of the sec­tor in to­tal­ity, the is­sue also fea­tures in­depth in­sight on var­i­ous other the sub-cat­e­gories that this seg­ment has spawned in the re­cent years.

Con­sid­er­ing the pace at which the innerwear in­dus­try is pro­gress­ing in In­dia, we tried to put fo­cus on the sun­rise seg­ments and key in­no­va­tions and loved it. I hope you love go­ing through the is­sue too.

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