The Mandhana Retail
Guwahati (G S Road, Sreenagar)
SIZE OF THE STORE:
Being Human Clothing’s apparel range is centred around a fashion forward approach. Its experienced design teams in India and Israel ensure that global design trends are met and international quality standards are assured. The result is a fashionable, trendsetting line of clothing and accessories for men and women, the ultimate goal of which is to cater to a good cause. Being Human Clothing is also predominantly recognised for its strong line of athleisure apparel in easy-to-wear fabrics and styles.
The idea behind a warehouse concept with an industrial set-up is to keep products, the key focus in the store. The design and color is very basic so that it is easily adaptable to any kind of collection or categories that are introduced. The key purpose was to make an intelligent store with smart design and reduce the cost of the store. The brand has used recycled wood, very basic fixtures, bare walls and flooring, to keep it very minimalistic. The warehouse is adaptable and each category is easily identifiable at its right location because of the character and essence it shares. It has played around with more city specific elements like graphics and vinyl decals in the store featuring details like the state pin code and the store address in a broken form keeping it very basic yet personalized.
This one-of-a-kind concept store is inspired by the look and feel of a warehouse. The store is aesthetically designed with a warehouse base design, set in an environment focussing on an industrial feel. The store dons an edgy look with accents of container sheets, yellow floor guidelines and a neutral colour allowing the merchandise to blend in with the space. The brand has also added subtle elements of metal and wood fittings and rails to create a vibrant yet modern atmosphere at the store.