Be­ing Hu­man

Business of Fashion - - Contents -

BRAND:

Be­ing Hu­man

PRO­MOTER:

The Mand­hana Re­tail

Ven­tures Ltd.

LO­CA­TION:

Guwahati (G S Road, Sreena­gar)

SIZE OF THE STORE:

750 sq.ft.

Col­lec­tion:

Be­ing Hu­man Cloth­ing’s ap­parel range is cen­tred around a fash­ion for­ward ap­proach. Its ex­pe­ri­enced de­sign teams in In­dia and Is­rael en­sure that global de­sign trends are met and in­ter­na­tional qual­ity stan­dards are as­sured. The re­sult is a fash­ion­able, trend­set­ting line of cloth­ing and ac­ces­sories for men and women, the ul­ti­mate goal of which is to cater to a good cause. Be­ing Hu­man Cloth­ing is also pre­dom­i­nantly recog­nised for its strong line of ath­leisure ap­parel in easy-to-wear fab­rics and styles.

Store Theme:

The idea be­hind a ware­house con­cept with an in­dus­trial set-up is to keep prod­ucts, the key fo­cus in the store. The de­sign and color is very ba­sic so that it is eas­ily adapt­able to any kind of col­lec­tion or cat­e­gories that are in­tro­duced. The key pur­pose was to make an in­tel­li­gent store with smart de­sign and re­duce the cost of the store. The brand has used re­cy­cled wood, very ba­sic fix­tures, bare walls and floor­ing, to keep it very min­i­mal­is­tic. The ware­house is adapt­able and each cat­e­gory is eas­ily iden­ti­fi­able at its right lo­ca­tion be­cause of the char­ac­ter and essence it shares. It has played around with more city spe­cific el­e­ments like graph­ics and vinyl de­cals in the store fea­tur­ing de­tails like the state pin code and the store ad­dress in a bro­ken form keep­ing it very ba­sic yet per­son­al­ized.

Store In­te­rior:

This one-of-a-kind con­cept store is in­spired by the look and feel of a ware­house. The store is aes­thet­i­cally de­signed with a ware­house base de­sign, set in an en­vi­ron­ment fo­cussing on an in­dus­trial feel. The store dons an edgy look with ac­cents of con­tainer sheets, yel­low floor guide­lines and a neu­tral colour al­low­ing the mer­chan­dise to blend in with the space. The brand has also added sub­tle el­e­ments of metal and wood fit­tings and rails to cre­ate a vi­brant yet mod­ern at­mos­phere at the store.

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