Indya

Business of Fashion - - Contents -

BRAND:

Indya

PRO­MOTER:

High Street Es­sen­tials Pvt. Ltd.

LO­CA­TION:

Mum­bai (Phoenix Mar­ket City, Kurla)

SIZE OF THE STORE:

730 sq.ft.

The store al­lows its cus­tomers to browse through an ex­clu­sive range of luxe fab­rics, fits and sil­hou­ettes and houses a con­tem­po­rary range of skirts, pe­plum tops, crop tops, tu­nics and palaz­zos, find­ing a per­fect blend of western and eth­nic styles. Indya has rein­vented tra­di­tional de­signs to make them sim­ple, so­phis­ti­cated and dis­tinctly con­tem­po­rary, thereby cre­at­ing a fresh take on In­dian fash­ion that is both indige­nous and mod­ern. Indya first for­ayed in the off­line re­tail space with a part­ner­ship of Fu­ture Group’s Cen­tral Mall. While a ma­jor chunk of the com­pany’s rev­enue comes from its on­line chan­nels, the off­line sales from the 9 stand­alone stores across Delhi, Chennai, Ludhiana and Ben­galuru and more than 70 shop-in-shops are also pick­ing up. Speak­ing about the launch of the new store, Tanvi Ma­lik and Shivani Pod­dar, Co-Founders, Indya said, “The fu­sion wear seg­ment in In­dia is grow­ing at a rapid pace. We are glad we have been able to suc­cess­fully cater to the de­mand of the mod­ern In­dian woman through Indya. From a small col­lec­tion to ex­pan­sion in 9 stores across the coun­try, the brand has come a long way. Indya’s off­line sales con­trib­ute to 30 per­cent of the over­all rev­enue, thus off­line ex­pan­sion has been a nat­u­ral pro­gres­sion. This year, we have fo­cused on work­ing to­wards our ex­pan­sion plans in the on­line and off­line seg­ment and our new store in Mum­bai is a step closer in this di­rec­tion.” This fi­nan­cial year, Indya has planned to in­vest over 6 crores for their off­line ex­pan­sion and are look­ing at launch­ing new stores across dif­fer­ent cities in the coun­try. The brand has also re­cently raised `5 crores in ven­ture debt from Tri­fecta Cap­i­tal and plans to de­ploy these funds pri­mar­ily for off­line ex­pan­sion.

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