High Street Essentials Pvt. Ltd.
Mumbai (Phoenix Market City, Kurla)
SIZE OF THE STORE:
The store allows its customers to browse through an exclusive range of luxe fabrics, fits and silhouettes and houses a contemporary range of skirts, peplum tops, crop tops, tunics and palazzos, finding a perfect blend of western and ethnic styles. Indya has reinvented traditional designs to make them simple, sophisticated and distinctly contemporary, thereby creating a fresh take on Indian fashion that is both indigenous and modern. Indya first forayed in the offline retail space with a partnership of Future Group’s Central Mall. While a major chunk of the company’s revenue comes from its online channels, the offline sales from the 9 standalone stores across Delhi, Chennai, Ludhiana and Bengaluru and more than 70 shop-in-shops are also picking up. Speaking about the launch of the new store, Tanvi Malik and Shivani Poddar, Co-Founders, Indya said, “The fusion wear segment in India is growing at a rapid pace. We are glad we have been able to successfully cater to the demand of the modern Indian woman through Indya. From a small collection to expansion in 9 stores across the country, the brand has come a long way. Indya’s offline sales contribute to 30 percent of the overall revenue, thus offline expansion has been a natural progression. This year, we have focused on working towards our expansion plans in the online and offline segment and our new store in Mumbai is a step closer in this direction.” This financial year, Indya has planned to invest over 6 crores for their offline expansion and are looking at launching new stores across different cities in the country. The brand has also recently raised `5 crores in venture debt from Trifecta Capital and plans to deploy these funds primarily for offline expansion.