Marks & Spencer

Business of Fashion - - Contents -

BRAND:

Marks & Spencer

PRO­MOTER:

Marks & Spencer Re­liance In­dia Pvt. Ltd.

LO­CA­TION:

Au­rangabad (Pro­zone Mall)

SIZE OF THE STORE:

8,000 sq.ft.

The iconic Bri­tish re­tailer show­cases the best of Marks & Spencer’s qual­ity cloth­ing and ac­ces­sories across wom­enswear, menswear, kidswear, lin­gerie and beauty at its newly launched store in Au­rangabad. This is the re­tailer’s 64th store in In­dia and 16th store in Ma­ha­rash­tra, with 10 in Mum­bai, 1 in Thane and 4 in Pune. The new store demon­strate M&S’ com­mit­ment to In­dia, the fastest grow­ing in­ter­na­tional mar­ket for the com­pany. M&S opened its first store in 2001 and has grown to 64 stores across 30 cities, in­clud­ing 22 in emerg­ing mar­kets such as Au­rangabad and Bhopal, along­side an in­creas­ing pres­ence in on­line mar­ket­places. The com­pany re­cently is­sued a strong set of re­sults with LFL sales boosted in 2017 by the rise in num­ber of cus­tomers choos­ing to shop with M&S. At the heart of M&S’ cloth­ing of­fer is ex­cep­tional qual­ity and con­fi­dent style teamed with the lat­est in­ter­na­tional trends and fash­ion.

All Marks & Spencer col­lec­tions are de­signed and de­vel­oped by a team of skilled in­ter­na­tional in-house de­sign­ers based in Lon­don. The new store opens its doors to Au­rangabad with the best of its lat­est col­lec­tion on of­fer. Mo­hit Bhayana, Head of Re­tail, Marks & Spencer said: “M&S stands for great qual­ity prod­ucts at af­ford­able prices and we are re­ally ex­cited to be launch­ing our first store in Au­rangabad. We are de­lighted to have one of the most cel­e­brated ac­tors, Ar­jun Kapoor to be a part of our launch. He rep­re­sents the youth of In­dia and per­son­i­fies fash­ion and trend which is what M&S is all about. The city has great po­ten­tial as we see cus­tomers here demon­strate a taste for the in­ter­na­tional fash­ion and qual­ity we of­fer to our cus­tomers across the world. Our col­lec­tions, uniquely tai­lored for our In­dian cus­tomers, have proved ex­tremely pop­u­lar across the coun­try and we are look­ing for­ward to wel­com­ing the Au­rangabad com­mu­nity to our new store.” The Bol­ly­wood ac­tor Ar­jun Kapoor looked dap­per in M&S Navy Li­nen Blend Reg­u­lar Fit Jacket with a Li­nen Blend flat front trousers. Com­ment­ing on the launch, he said, “I love the fact that Marks & Spencer is now avail­able in Au­rangabad. It has al­ways been one of my favourite brands and I keep com­ing back to M&S for its ex­cep­tional qual­ity and great fit. From the new col­lec­tion avail­able here, I love its shirts, blaz­ers and chi­nos. With this amaz­ing col­lec­tion avail­able in store, I am sure peo­ple in Au­rangabad are go­ing to shop till they drop.”

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