YWC

Business of Fashion - - Contents -

BRAND:

YWC

PRO­MOTER:

Yu­vraj Singh’s foun­da­tion for can­cer aware­ness, YouWe­Can

LO­CA­TION:

Chandigarh (VR Pun­jab, Mo­hali)

YWC, the pre­mium sports and life­style brand by star crick­eter Yu­vraj Singh, has launched its sec­ond store in In­dia in Mo­hali, Chandigarh. The first stand-alone store was ear­lier launched in Varanasi, which re­ceived an over whelm­ing re­sponse. The store in Mo­hali, Chandigarh is a nat­u­ral pro­gres­sion and a lo­ca­tion Yu­vraj was keen on hav­ing a pres­ence in since the launch of the brand. The lat­est store will now be a flag­ship store for the brand and will house a vast col­lec­tion of their lat­est prod­ucts across fash­ion and sports gear.

Com­ment­ing at this mile­stone,

Yu­vraj Singh stated, “I am re­ally happy that we have launched our sec­ond YWC store in my home-town. From the launch of our first store in Varanasi, our ex­pe­ri­ence has been noth­ing short of ex­tra­or­di­nary. We are hum­bled by the re­sponse we have re­ceived for our on­line and off­line stores as well. I am now happy to lit­er­ally bring home my very own brand and make it ac­ces­si­ble here at VR Pun­jab, which is one of the best up­com­ing fash­ion and en­ter­tain­ment des­ti­na­tions here in Chandigarh.” Speak­ing at the brand’s store launch in Mo­hali, Chandigarh, Shazmeen Kara, CEO, YWC Fash­ion said, “We have re­ceived an ex­tremely good re­sponse from the col­lec­tions that we have launched pre­vi­ously via our pres­ence across on­line and off­line stores in In­dia. Look­ing at the grow­ing de­mand, we felt the need of hav­ing more stand­alone stores to en­hance the brand ex­pe­ri­ence. Launch­ing the store in Chandigarh is es­pe­cially sig­nif­i­cant since the city is close to Yu­vraj’s heart. The sports gear col­lec­tion and ac­ces­sories be­ing the re­cent ad­di­tion to YWCs wide port­fo­lio, the brand is all set to open its doors and en­ter the hearts of all in Chandigarh.”

Pawan Agar­wal, Founder Part­ner, Su­diti in­dus­tries, which also li­censes, and man­u­fac­tures YWC prod­ucts ex­clu­sively said, “We are happy to part­ner with YWC on what I feel is an in­cred­i­ble growth jour­ney over a very short span of time. Right from the ethos of the brand and what it stands for to the in­cred­i­ble de­mand and reach we have achieved, the launch of this store is a very im­por­tant mile­stone for us.” Jer­mina Menon, VP Mar­ket­ing, Vir­tu­ous Re­tail, said, “We are de­lighted to part­ner with YouWe­Can as we con­tinue to be in­spired by Pun­jab’s vi­brant cul­ture and rich her­itage. It is also won­der­ful to have Yu­vraj Singh join us on this spe­cial mile­stone for VR Pun­jab and we re­main com­mit­ted to ex­pand­ing this cul­tural cap­i­tal re­gion of Chandi­gargh while bring­ing the best life­style brands to the city.”

The brand is also avail­able on

Myn­tra, Jabong and Ama­zon be­sides its own e-shop­ping por­tal—www. ywc­fash­ion.com. The prod­ucts range from ath­leisure t-shirts, track pants, hood­ies to caps and sports­wear at an at­trac­tive price range, from `699 to `4,999. More sig­nif­i­cantly, the brand has pledged part pro­ceeds of its sales for Yu­vraj Singh’s foun­da­tion for can­cer aware­ness – YouWe­Can. The foun­da­tion is in­tended to con­tinue its vast work to­wards can­cer aware­ness and preven­tion by us­ing these pro­ceeds to be self-funded and in­de­pen­dent.

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