TOMMY HILFIGER ANNOUNCES NEW BRAND AMBASSADOR
ANNOUNCES NEW BRAND AMBASSADOR
Lewis Hamilton, the British Formula One ace, has been revealed as the new brand ambassador for American fashion bigwig Tommy Hilfiger men’s wear.
Lewis Hamilton, the British Formula One ace racer, has been revealed as the new brand ambassador for American fashion bigwig Tommy Hilfiger men’s wear. The partnership reflects Tommy Hilfiger’s strategic commitment to building on its strong men’s wear heritage and further drive the global growth of its men’s business, bringing the next generation of fans to the brand.
“I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger,” said Lewis Hamilton. “Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence,” he added.
Tommy Hilfiger’s brand heritage is closely linked to working with pop culture and sports icons. Lewis harbors a deep desire to be different and carve a new path. He’s a musician, an artist, and a lover of extreme sports. And these attributes make him a perfect Tommy Hilfiger brand ambassador.
“I have always admired Lewis’ incredible endurance during the race, as well as his unique style off the track, which speak to the new generation of Tommy Guys,” said Tommy Hilfiger. “He has built his incredible career as a racing driver with passion, dedication and extremely hard work – values that I embraced when founding my brand. We have a history with Formula One, and this partnership builds on our heritage of collaborations within the world of motorsport.”
Lewis Hamilton’s career achievements have put him in an elite group of global athletes, and he is regarded as one of the greatest Formula One drivers in history. He holds the record for all-time most pole positions, career points and most wins at different circuits. He has won at least one Grand Prix in every season that he has competed in.