Business of Fashion - - Contents -

Lewis Hamil­ton, the Bri­tish For­mula One ace, has been re­vealed as the new brand am­bas­sador for Amer­i­can fash­ion big­wig Tommy Hil­figer men’s wear.

Lewis Hamil­ton, the Bri­tish For­mula One ace racer, has been re­vealed as the new brand am­bas­sador for Amer­i­can fash­ion big­wig Tommy Hil­figer men’s wear. The part­ner­ship re­flects Tommy Hil­figer’s strate­gic com­mit­ment to build­ing on its strong men’s wear her­itage and fur­ther drive the global growth of its men’s busi­ness, bring­ing the next gen­er­a­tion of fans to the brand.

“I be­lieve in the power of fash­ion and in­no­va­tion to cel­e­brate in­di­vid­u­al­ity and break con­ven­tions, like Tommy Hil­figer,” said Lewis Hamil­ton. “Tommy’s de­signs in­spire me to be bold in ev­ery out­fit that I put to­gether out­side of the racing track, ex­press­ing my cre­ativ­ity and eclec­tic style with con­fi­dence,” he added.

Tommy Hil­figer’s brand her­itage is closely linked to work­ing with pop cul­ture and sports icons. Lewis har­bors a deep de­sire to be dif­fer­ent and carve a new path. He’s a mu­si­cian, an artist, and a lover of ex­treme sports. And these at­tributes make him a per­fect Tommy Hil­figer brand am­bas­sador.

“I have al­ways ad­mired Lewis’ in­cred­i­ble en­durance dur­ing the race, as well as his unique style off the track, which speak to the new gen­er­a­tion of Tommy Guys,” said Tommy Hil­figer. “He has built his in­cred­i­ble ca­reer as a racing driver with pas­sion, ded­i­ca­tion and ex­tremely hard work – val­ues that I em­braced when found­ing my brand. We have a his­tory with For­mula One, and this part­ner­ship builds on our her­itage of col­lab­o­ra­tions within the world of mo­tor­sport.”

Lewis Hamil­ton’s ca­reer achieve­ments have put him in an elite group of global ath­letes, and he is re­garded as one of the great­est For­mula One driv­ers in his­tory. He holds the record for all-time most pole po­si­tions, ca­reer points and most wins at dif­fer­ent circuits. He has won at least one Grand Prix in ev­ery sea­son that he has com­peted in.

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