Duke Launches New Mercerised Cot­ton T-shirts Col­lec­tion 2018

LAUNCHES NEW MERCERISED COT­TON T-SHIRTS COL­LEC­TION 2018

Business of Fashion - - Contents -

Duke brings in a new col­lec­tion of mer­cer­ized cot­ton t-shirts that chan­nels the leg­endary and pro­gres­sive style of New Zealand.

Duke brings in a new mer­cer­ized cot­ton t-shirts col­lec­tion that chan­nels the leg­endary and pro­gres­sive style of

New Zealand, a note­wor­thy emerg­ing global fash­ion cap­i­tal. The range presents an ex­haus­tive line of gas mer­cer­ized t-shirts made from 100 per­cent combed fine Egyp­tian cot­ton in 2/60s, dou­ble twisted yarn and crafted with finest gauge. The brand has utilised im­ported knit­ting ma­chines and has es­pe­cially em­pha­sized on the gassing and mer­cer­ized process to en­hance sweat ab­sorb­ing and en­sure that the fi­nal prod­uct is ex­tra light and has su­per soft feel and sheen. This ex­clu­sive range is also a blend of to­tal com­fort, feather feel, long last­ing col­ors and lus­trous fab­ric.

With se­lec­tions for the beach, week­end and even for for­mal out­ings in the city, this col­lec­tion will let the wearer live the New Zealand life. This range is avail­able in a plethora of colours, to make it vi­brant and to cater to a var­ied taste of large au­di­ence. The soft and silky tex­ture of these mer­cer­ized 2 ply cot­ton t-shirts and clas­sic stitch­ing make the range best suited to style with acid washed denim jeans and suede loafers for a ca­sual look with an edge. “Mercer­iza­tion puts cot­ton through sev­eral lay­ers of qual­ity checks and pro­duces the ul­ti­mate in qual­ity, which we call ‘24 carat cot­ton’,” says Kun­tal Raj Jain, Di­rec­tor, Duke. Duke has its own brand of life­style knit­ted gar­ments crafted from world­class 100 per­cent cot­ton mer­cer­ized yarn. Duke is a name to reckon with in the In­dian tex­tile sec­tor, for its ver­ti­cally in­te­grated op­er­a­tions, en­com­pass­ing 100 per­cent cot­ton yarn, fab­ric knit­ting, pro­cess­ing and gar­ment­ing. The whole range of mer­cer­ized t-shirts is avail­able at all Duke ex­clu­sive show­rooms, lead­ing multi brand out­lets and on­line. These are cre­atively crafted in dif­fer­ent sizes and al­ways make a style state­ment.

“Mercer­iza­tion puts cot­ton through sev­eral lay­ers of qual­ity checks and pro­duces the ul­ti­mate in qual­ity, which we call ‘24 carat cot­ton’.”

– Kun­tal Raj Jain, Di­rec­tor, Duke

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