IN­DIGE­NOUS TEX­TILE DE­SIGNER KSHITIJ JALORI LAUNCHES EPONY­MOUS LA­BEL

LAUNCHES EPONY­MOUS LA­BEL

Business of Fashion - - Contents -

The de­signer show­cases an ex­hi­bi­tion to cel­e­brate In­dian tex­tiles and sil­hou­ettes.

Show­cases an ex­hi­bi­tion to cel­e­brate In­dian tex­tiles and sil­hou­ettes!

He works with tex­tiles by con­vert­ing these into beau­ti­fully stitched mod­ern sil­hou­ettes, the in­dige­nous tex­tile de­signer Kshitij Jalori has de­cided to take his work a step ahead by launch­ing his epony­mous la­bel, Kshitij Jalori. The launch show was an en­deav­our to show­case iconic Be­narasi tex­tiles with an in­cre­men­tal re­duc­tion­ist ap­proach.

For the launch of his la­bel, Jalori worked with In­dian tex­tiles, be­gin­ning with the Benares sec­tor, and aimed at de­liv­er­ing a global vi­sion and ap­peal by con­vert­ing these into beau­ti­ful en­sem­bles.

Each piece pos­sessed min­i­mal trims, clean aes­thet­ics and are very com­fort­able to wear with well worked out de­tails such as pock­ets and sleeves. The idea was to trans­form the time­less tra­di­tional hand­loom tex­tiles into so­phis­ti­cated, mod­ern out­fits while tak­ing cues from In­dia’s rich cul­tural her­itage and mak­ing it more ap­peal­ing to the mil­len­nial au­di­ences.

Three col­lec­tions were show­cased at the two-day ex­hi­bi­tion – Coro­man­del Colony, PakhiBadi and Gul Bul­bul. Each col­lec­tion paid tribute to the an­cient tra­di­tional tex­tiles and pre­sented them in new and eclec­tic ways.

With 28 dis­plays set in a plain grey back­ground, the de­signer ex­tended an ex­pe­ri­en­tial ap­peal to the view­ers. The sub­tle grey back­ground was in­spired by the tex­tiles Jalori show­cased at the ex­hibit to recre­ate the look and feel of a mu­seum. The light­ing was done in such a way that the en­tire fo­cus stayed on the tex­tile and gar­ments. The area had been cu­rated taste­fully

that to­tally drew peo­ple into a world dis­con­nected from the out­side world.

For Coro­man­del Colony, Jalori used a va­ri­ety of fabrics like plain weaves, Kadwa and Phekwa tech­niques with a gen­tle use of Mashru. Gul Bul­bul in­cor­po­rated lux­u­ri­ous fabrics like satins and tan­chois in ad­di­tion to the fabrics used for Coro­man­del Colony. PakhiBadi pri­mar­ily con­sisted of heir­loom sa­rees that re­volved around plain weaves and kadwa tech­niques.

With each col­lec­tion, Jalori tried to in­cor­po­rate a new tex­ture of fabric, while also devel­op­ing the Pash­mina Bro­cade, a fabric made of fine cash­mere yarns have been wo­ven with silk and zari to de­velop a fabric which has a soft, smooth tex­ture and drape. This use of Pash­mina was the highlight of the ex­hi­bi­tion. The col­lec­tions in­cor­po­rate clean and min­i­mal­ist sil­hou­ettes. The de­signer has em­pha­sized on the form and func­tion­al­ity while devel­op­ing the gar­ments. He has used brass hooks in­stead of gundi but­tons for ease and wear­a­bil­ity. The cloth­ing has been con­structed es­sen­tially keep­ing in mind the user-cen­tric point of view.

The col­lec­tion com­prises func­tional sep­a­rates in­clud­ing scarves, jack­ets, dresses, over­coats, pantsuits and mul­ti­func­tional kur­tas that can be teamed up with pants or sim­ply be worn as dresses along with the ex­quis­ite range of sa­rees and du­pat­tas from Kshitij Jalori’s clas­sic range, which come pack­aged in a vin­tage trunk which has been de­vel­oped in col­lab­o­ra­tion with Cord. The de­signer has cre­ated co­he­sive looks with each gar­ment with cus­tom­ized shoes el­e­gantly cre­ated in pure leather match­ing the aes­thet­ics of the en­sem­bles. They gave a re­gal ap­peal yet are ex­tremely com­fort­able to wear. Talk­ing about the colour palette, Coro­man­del Colony has been in­spired by the Chintz art­works, so the col­lec­tion has been de­signed in the shades of mus­tard, onion pink and char­coal, while Gul Bul­bul has been de­vel­oped in shades of old rose, in­di­gos, earth grey and pale blue owing to its Per­sian in­flu­ence. The col­lec­tion ti­tled PakhiBadi stays true to the ro­man­tic pas­tel hues that re­mind us of the old world charm.

– Kshitij Jalori,De­signer

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