Arenowned men’s wear brand, Turtle offers international fashion to the modern customer. The journey of Turtle began in Kolkata with a production capacity of just 20 shirts a day. Today the brand is one of the fastest growing apparel brands in the country with presence in over 300 cities through its exclusive brand stores and presence in multibrand outlets and large format stores.
Core Values & USP
Turtle’s core values lie in its fashion. The brand offers customers a fashion lifestyle where they can come for all occasions. It focuses on quality and comfort, and its products are value for money. Apart from this, Turtle believes in constantly innovating its techniques.
Turtle targets men in the age group of 25 to 40 years, who belong to SEC A+, A and B in Tier -I, -II and -III cities. The brand also focuses on men who have a revolutionalised concept of formal and casual wear.
Under the occasion wear range, Turtle offers shirts in dobby, jacquards and printed collection, and trousers in dobby structures. The outer wear range comprises tuxedos, ceremonial jackets, waistcoats, bandis and suits, including accessories such as ties, pocket squares, cufflinks and more.
Latest Occasion Wear Collection
Turtle’s latest occasion wear revolves around festive wear – rich dobbies and textures in varied colours. Satin printed shirts with florals in offbeat shades like burgundy, teal green. The brand has introduced crepe-based shirts in its latest collection. Adding some texture and feel to the garments like subtle detailing, the brand has played a lot with detachables this season – detachable lapels, waistcoats and even highneck elements. A new entrant in this segment is the gilet suit. The collection also offers waist coat with coordinated trouser, which will attract the young crowd.
Category Expansion in Occasion Wear
In order to explore various occasion such as weddings and festive celebrations, which require different styles for different people, Turtle plans to come out with a range of festive oriented products like shirts, trousers and outerwear.
Tier -I and -II form the primary markets of Turtle. The brand is slowly growing in Tier -II and -III as well since these markets holds consumers who are aspirational, with high disposable incomes.
Turtle has over 100 EBOs pan India, mainly in the East. The brand’s
MBO presence indicates over 1,500 dealers and distributors. In LFS, it has partnered with Pantaloons, Central, Shopper Stop, Reliance, Brand Factory and recently with Max.
Turtle has plans expand its reach in Andhra Pradesh and Uttar Pradesh. The brand aims to open 4 to 5 stores every month in these states.
Turtle aims to grow at 12 to 15 percent year-on-year.
KEY INFOGRAPHICS>>Name of the company:Turtle Limited>>Year of launch: 1993 >>Headquarter: Kolkata, West Bengal