Business of Fashion - - Contents -

Based out of Kolkata, Suc­cess was started in 1996 by Ag­wani Fash­ions Pri­vate Lim­ited. The men’s wear brand started out as a trouser man­u­fac­tur­ing com­pany, and to­day it of­fers a com­plete wardrobe for men com­pris­ing pri­mar­ily of suits, blaz­ers, jack­ets, waist coats, shirts, trousers, den­ims and ac­ces­sories broadly clas­si­fied into for­mal-, ca­su­a­land party-wear.

Core Values & USP

Best known for its suits, blaz­ers and trousers, Suc­cess also make shirts, t-shirts, den­ims and ac­ces­sories. With skilled man­power, the brand puts in a lot of em­pha­sis on fabrics and trims so that the prod­uct could speak for it­self. Its pri­mary mo­tive is to give high qual­ity prod­ucts to the con­sumers at af­ford­able prices.

Fo­cus Cus­tomers

The fo­cus cus­tomers of Suc­cess con­sist of men who are in the age bracket of 25 to 35 years, with dis­pos­able in­comes.

Oc­ca­sion Wear

Suc­cess of­fers suits, tuxe­dos, band­hgalas, Indo-western wear, Jawa­har jack­ets and more un­der the oc­ca­sion wear cat­e­gory.

Lat­est Col­lec­tion

The lat­est oc­ca­sion wear col­lec­tion from Suc­cess show­cases dif­fer­ent styles of Indo-western wear, which can be paired with polo pants, pa­ja­mas, slim fit trousers or even a pa­tiala.

Cat­e­gory Ex­pan­sion in Oc­ca­sion Wear

At present, Suc­cess is con­cen­trat­ing on dif­fer­ent styles of band­hgalas and tuxe­dos for var­i­ous oc­ca­sions.

Ex­pan­sion Plans

Cur­rently, Suc­cess has its ex­clu­sive brand stores through­out the East In­dia and has a pan-In­dia pres­ence through large for­mat stores such as Cen­tral and Brand Fac­tory. The brand also has pres­ence in Pan­taloons stores in East In­dia. Now, the brand aims to have EBOs through­out In­dia and also wants to foray into Tier -II and -III cities.

KEY INFOGRAPHICS>>Name of the com­pany:Ag­wani Fash­ions Pvt. Ltd.>>Year of launch: 1996 >>Head­quar­ter: Kolkata, West Ben­gal

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