Based out of Kolkata, Success was started in 1996 by Agwani Fashions Private Limited. The men’s wear brand started out as a trouser manufacturing company, and today it offers a complete wardrobe for men comprising primarily of suits, blazers, jackets, waist coats, shirts, trousers, denims and accessories broadly classified into formal-, casualand party-wear.
Core Values & USP
Best known for its suits, blazers and trousers, Success also make shirts, t-shirts, denims and accessories. With skilled manpower, the brand puts in a lot of emphasis on fabrics and trims so that the product could speak for itself. Its primary motive is to give high quality products to the consumers at affordable prices.
The focus customers of Success consist of men who are in the age bracket of 25 to 35 years, with disposable incomes.
Success offers suits, tuxedos, bandhgalas, Indo-western wear, Jawahar jackets and more under the occasion wear category.
The latest occasion wear collection from Success showcases different styles of Indo-western wear, which can be paired with polo pants, pajamas, slim fit trousers or even a patiala.
Category Expansion in Occasion Wear
At present, Success is concentrating on different styles of bandhgalas and tuxedos for various occasions.
Currently, Success has its exclusive brand stores throughout the East India and has a pan-India presence through large format stores such as Central and Brand Factory. The brand also has presence in Pantaloons stores in East India. Now, the brand aims to have EBOs throughout India and also wants to foray into Tier -II and -III cities.
KEY INFOGRAPHICS>>Name of the company:Agwani Fashions Pvt. Ltd.>>Year of launch: 1996 >>Headquarter: Kolkata, West Bengal