The apparel brand, Steele Collection was launched in 2017 to captured the essence of high fashion and panache that had been lacking in men’s apparel in India. Since its launch, its makers have been trying to push beyond the common stripes and plaids and incorporate choicest trends from the universe of fast fashion. Positioned as a men’s formal wear brand, it stands shoulder to shoulder with the best men’s wear brand across the globe.
Core Values & USP
Steele Collection is the outcome of a diligent team that constantly thinks out-of-the-box and re-imagines the future of men’s apparel. The brand’s USP lies in its trendiest collection designed by the best, using the finest fabric and meant for men who want to look their best.
The brand creates apparel for men that enhances the wearers’ confidence and their appearance. Men who wear, the brand’s garments are successful and are natural leaders. Its target demographic is men between the age group of 18 to 44 years, who live in urban centers of India, are well educated and who have a love for physical activities.
Steele Collection offers a variety of occasion wear including formal jackets, coats, waistcoats, suits, and trousers. The brand also provides made-to-measure services to its clients wherein they can select the fabric and style according to their taste with customized fits designed to accentuate their style.
Latest Occasion Wear Collection
The theme of the latest collection is elegance, panache, individualism, and ruggedness. Steele Collection creates apparels for men who are leaders and who excel in their profession, so it is evident that its apparel reflect the attributes possessed by leaders. The brand presents a fresh range of finely tailored suits and oxford shirts to dress men who are going to be the most fashionably dressed this season.
Category Expansion in Occasion Wear
Steele Collection’s new range is inspired by fast fashion, its creative team of outstanding designers ensure that everything sold under the brand is uniquely theirs. It is adding new categories as and when it believes it has creative breakthroughs in designs and styles. At the moment, it is well placed with its current range of occasion wear.
The brand’s primary market is Delhi and parts of North India. Here, the brand serves fashion conscious men who are eager to make style statements.
At present, Steele Collection is being retailed through renowned multi-brand stores. The brand has plans to open exclusive brand outlets and is working towards it.
Steele Collection started operations in 2017 and within one year the brand has recorded a satisfactory growth rate of 35 percent. It expects to double the revenue and expand its public outreach in the coming years.
KEY INFOGRAPHICS>>Name of the company:Steele Collection>>Year of launch: 2017 >>Headquarter: New Delhi