Business of Fashion - - Contents -

Spring­field is known for its in­ter­na­tional styling and qual­ity and of­fers a range of fash­ion­able ca­sual range of shirts, trousers, jeans, t-shirts, suits, blaz­ers and jack­ets with great styles and fits. The brand strives to make the wearer look good, feel good and be fash­ion­ably cool at the same time. Over the years, the brand has cre­ated a niche for it­self with it’s ex­cit­ing fash­ion of­fer­ings that flaunt the lat­est in­ter­na­tional trends.

Fo­cus Cus­tomers

Spring­field tar­gets the fash­ion­ably con­scious au­di­ence be­tween the age of 25 to 55 years.

Win­ter Wear

The brand of­fers a wide range of suits, blaz­ers and trousers made from 100 wool, poly/vis­cose blend with grindle ef­fect to give the wool look. The col­lec­tion planned is with a vin­tage look story.

Pri­mary Mar­kets

As of now, Mum­bai, Bengaluru and Delhi serve as Spring­field’s pri­mary mar­kets for its suits col­lec­tions.

Re­tail Pres­ence

Spring­field banks mainly on MBOs and on­line re­tail for­mats to sell it prod­ucts. Cur­rently, the brand has one EBO in Mum­bai and is in the process of rolling out one more in Ahmed­abad.

Ex­pan­sion Plans

The brand has ag­gres­sive ex­pan­sion plans. By 2020, it plans to ex­pand its pres­ence across all prime mar­kets of In­dia mostly through MBOs and LFS. The brand also is aim­ing at a 9 to 10 per­cent CAGR year-on-year.

Prod­uct Ex­pan­sion Plans

Spring­field has plan to launch the brand in the in­ner­wear cat­e­gory, through the li­cens­ing route. It, hence, is on the look­out for re­puted in­ner­wear brand man­u­fac­tur­ers like Rupa, Duke, Dixcy Scott, etc., which al­ready have a large pres­ence and are look­ing for new brand name to fur­ther their mar­ket share in the in­ner­wear mar­ket.

On­line Re­tail

Al­though the brand has a strong on­line pres­ence, it feels that sell­ing suits is an up­hill task owing to size and fit is­sues. Most peo­ple feel the need to try a suit be­fore buy­ing. For the next two to three years, Spring­field hopes to be present in most prime mar­kets of In­dia.

KEY INFOGRAPHICS>>Name of the com­pany:Spring­field Fash­ions>>Year of launch: 1986 >>Head­quar­ter: Ma­ha­rash­traMum­bai,

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