Se­lected Homme

Business of Fashion - - Contents -

Es­tab­lished in 1997, Se­lected Homme is a pre­mium men’s wear fash­ion brand, with a strong fo­cus on qual­ity, pre­mium fabric and fit. The brand epit­o­mizes good taste in ev­ery shape and form within mod­ern men’s wear. Se­lected Homme stands for a unique in­ter­pre­ta­tion of the con­tem­po­rary man, who is both in­di­vid­u­al­is­tic and con­fi­dent in his style.

Fo­cus Cus­tomers

The brand’s tar­get con­sumer is a global trav­eler, an ur­ban and laid-back man. He mixes and matches his ex­ist­ing wardrobe with the sea­son’s new­com­ers in order to cre­ate a dis­tinc­tive, ex­cit­ing look.

Win­ter Wear

Se­lected Homme of­fers a wide choice in jack­ets, blaz­ers, suits, trench coats, bombers, knits, sweat­shirts, knit­ted den­ims, trucker jack­ets, etc.

Lat­est Win­ter Wear Col­lec­tion

The brand’s Au­tumn Win­ter’18 col­lec­tion picks up right where the pre-au­tumn col­lec­tion left off and in­tro­duces a string of retro pieces and re­fined cold-weather essen­tials. This sea­son, the brand cel­e­brates the re­turn of sportswear-in­spired zip-up jumpers, box logo tees and track­suits, pop­u­lar­ized in the 1970s. The new col­lec­tion of­fers a string of vin­tage-in­spired au­tumn essen­tials, mul­ti­col­ored retro checks and ‘70s-in­spired flo­ral prints. As a whole, the col­lec­tion builds onto the ex­ist­ing pre-au­tumn colour story, re-in­tro­duc­ing vi­brant reds, vin­tage bur­gundy hues, a warm tobacco and an earthy brown, that com­bined, adds a dis­tinctly retro feel.

The brand also has ini­ti­ated an un­com­pro­mis­ing ap­proach to fabric se­lec­tion and this sea­son, a whop­ping 65 per­cent of the styles in the col­lec­tion con­tain more sus­tain­able fabrics like or­ganic cot­ton, re­cy­cled wool, re­cy­cled polyester and in­no­va­tive fi­bres made from sources like nat­u­ral and botanic prod­ucts.

Re­tail Pres­ence

Cur­rently, Se­lected Homme is present in 15 coun­tries through more than 2,500 whole­salers world­wide. In In­dia, it cur­rently has 6 EBOs, 7 MBOs and 33 SISs spread across the coun­try.

On­line Re­tail

Se­lected In­dia is avail­able on­line with Myn­tra and Jabong. The re­sponse re­ceived hith­erto has been en­cour­ag­ing for the brand and it looks for­ward to in­tro­duc­ing it­self in more e-com­merce por­tals.

KEY INFOGRAPHICS>>Name of the com­pany:Best­seller In­dia >>Year of launch in In­dia: 2016 >>Head­quar­ter: Den­mark

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