Founded in the bylanes of Chandni Chowk (Delhi) by Mohan Brothers – Nikhil Mohan and Nitin Mohan – Blackberrys is a leading men’s wear brand, providing wardrobe solutions with diverse style options for the progressive men. Not just capturing but rejuvenating the comfort scale with premium quality fabrics, the brand is a definitive fashion partner offering wardrobe essentials for work-, party-, casual- and street-wear.
Core Values & USP
Offering premium quality shirts, khakis, denims, t-shirts, suits, jackets, shoes, accessories and innerwear, Blackberrys is renowned for its impeccable fit since its inception.
Each brand of Blackberrys speaks to a specific group of consumers.
The parent brand, Blackberrys with its formal collection focuses on the enterprising men in the age group of 25 to 40 years. The formal wear brand offers fashionable business and party wear. Blackberrys Casuale caters aspiring men in the age group of 25 to 35 years. These men have a knack to travel and bring the nuances around the globe for their avenues. The clothing range offers smart-casual wear for work, leisure and outdoor. Urban Blackberrys offer youth wear collection including jeans, t-shirts and hipster shirts for males in the age group of 18 to 25 years.
Blackberrys offers party shirts, trousers, suits and blazers. Moreover, shoes and accessories like ties, cufflinks, pocket squares and brooches are also available under its occasion wear collection. Blackberrys Luxe collection is another highlight, which offers premium shirts, trousers and suits. Using fabrics from the topmost quality, the collection majorly focuses on refined occasion wear.
Latest Occasion Wear Collection
Blackberrys AW18 collection is about multitude, where special focus is given to occasion driven garments. These garments carry elements like detachable satin lapels on suits, reversible satin hem on trousers, changeable collars, etc. Elements such as these deliver the need of today’s aspiring men, who can head to a party from work with a swift transition in their look.
Plans For Forthcoming Fall-Winter Season
Blackberrys launched its new collection last month, focused on fall-winter wear in terms of colours, fabrics and fashion. The theme is festivity.
Blackberrys has a robust retail presence through 230 exclusive brand outlets, over 800 multi-brand stores and presence in more than 200 large format stores across the country.
Blackberrys has plans to expand its footprint with over 100 more stores across the country, including Tier -II and -III cities.
Online retail contributes about 6 percent to the overall revenue of Blackberrys. When it comes to occasion wear purchases, though men buy online but majority of the sales comes from the in-store experiences where they can try multiple outfits and pick what goes with requirements.
Turnover & CAGR
Blackberrys clocked a turnover of `900 crore in FY 2016-17. The brand has been growing at a CAGR of 16 percent over the past few years.
KEY INFOGRAPHICS>>Name of the company: Mohan Clothing Company Pvt. Ltd.>>Year of launch: 1991 >>Headquarter: Gurugram,Haryana