Arrow’s legacy began with the perfect white shirt introduced in 1851 for white collar professionals, establishing a cornerstone in the American men’s dress shirt business. Arrow’s main brand values are heritage, expertise, professional and understated. Continuing a rich history of innovation with sensitivity towards its rich heritage, the brand has embossed marks of excellence as an icon of style and sophistication in the Indian market.
Arrow formals is classic, tailored work wear focusing on a relatively mature, loyal customer who seeks premium, timeless and classic products. Arrow New York focuses on young tailored work wear, with a twist of fashion, with leaner fits for the new, young recruit. Arrow Sport is modern American sportswear offering all consumers understated and casual fashion lines.
While shirts are at the core of the brand, Arrow also offers a wide range of options in winter wear including, sweaters, sweatshirts and jackets.
Product Expansion Plans
The brand is coming up with an exciting winter wear range, with a special focus on jackets, in AW’18. It is also celebrating 25 years of Arrow in India in the forthcoming Fall Winter and is geared up to showcase a product line which will nicely reflect the brand’s heritage.
Key Markets & Retail Presence
North is a relatively stronger market for Arrow, although it is growing in other regions of India at a healthy rate too. Currently, Arrow has 212 EBOs, and is present in 580 MBOs and 210 LFSs.
Currently, Arrow is trying to expand and reinforce its presence in the tier -II and -III markets of the country.
Arrow has a robust online presence. About 11 percent revenue of the brand was from the online channel last year, which is growing at an astounding rate of 70 percent year-on-year
KEY INFOGRAPHICS>>Name of the company:Arvind Fashions Ltd.>>Year of launch: 1993 >>Headquarter: Bengaluru,Karnataka