Joe Shu

BRAND: Joe Shu LO­CA­TION: Delhi (DLF Prom­e­nade, Vas­ant Kunj) SIZE OF THE STORE: 600 sq.ft.

Business of Fashion - - Contents -

Pro­file:

Joe Shu of­fers smart ca­sual and sportivo col­lec­tions –a range of el­e­gant and light weight sneak­ers, ca­sual loafers, unique tas­sel-fringed ca­sual slip-ons with a chunky out­sole. Apart from the footwear cat­e­gory, the brand also of­fers pre­mium pocket squares, clas­sic as well as quirky cuff­links, belts to match the shoe line in an as­sort­ment of colours and fun bracelets for the met­ro­sex­ual man.

Store theme:

The Joe Shu store has a con­tem­po­rary and min­i­mal­is­tic theme. With el­e­gant de­sign aes­thet­ics, the over­all con­cept re­flects the brand’s luxe sen­si­bil­ity.

Store de­sign:

The store adorns soft earthy tones—hues of greys and browns with a touch of black. The lights are warm yel­low and soft white that give a clean mood and help ac­cen­tu­ate prod­ucts. Sim­i­larly, the cen­tral is­land lit in­ter­nally af­fords a chance to highlight the new­est de­signs. The win­dow min­i­mally dis­plays a strong mood state­ment of the brand as well as the most en­tic­ing de­signs.

Store de­signer:

The dé­cor of the store was con­cep­tu­al­ized by the Joe Shue de­sign team with the help of a re­puted ar­chi­tec­tural firm.

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