BRAND: Joe Shu LOCATION: Delhi (DLF Promenade, Vasant Kunj) SIZE OF THE STORE: 600 sq.ft.
Joe Shu offers smart casual and sportivo collections –a range of elegant and light weight sneakers, casual loafers, unique tassel-fringed casual slip-ons with a chunky outsole. Apart from the footwear category, the brand also offers premium pocket squares, classic as well as quirky cufflinks, belts to match the shoe line in an assortment of colours and fun bracelets for the metrosexual man.
The Joe Shu store has a contemporary and minimalistic theme. With elegant design aesthetics, the overall concept reflects the brand’s luxe sensibility.
The store adorns soft earthy tones—hues of greys and browns with a touch of black. The lights are warm yellow and soft white that give a clean mood and help accentuate products. Similarly, the central island lit internally affords a chance to highlight the newest designs. The window minimally displays a strong mood statement of the brand as well as the most enticing designs.
The décor of the store was conceptualized by the Joe Shue design team with the help of a reputed architectural firm.