Business of Fashion - - Business & Innovation -

Abra is per­sonal in more ways than one and Polish lin­gerie brand Corin un­der­stands the need and ne­ces­sity of the per­fect bra and a re­cent visit to their fac­tory in Łódź also showed that they will go far to get the per­fect fit.

Be­yond Van­ity: The Need for a Per­fect Bra

A proper fit­ting bra can lift both your body and your spirit and make or break your out­fit. For ex­am­ple, a fancy padded, or lacy bra might be great for spe­cial oc­ca­sions, but will cre­ate lots of lumps and bumps in a t-shirt. Like­wise, a full cov­er­age or min­i­miz­ing bra might cre­ate wardrobe com­pli­ca­tions with your favourite date night dress. The key to your lin­gerie drawer is ver­sa­til­ityand hav­ing mul­ti­ple pieces to pair with dif­fer­ent oc­ca­sions such as work, sport, and play.There is a lot writ­ten on the sub­ject of badly fit­ting bras and the dis­com­fort they cause.

Ac­cord­ing to Prof. Marek Zadrożny, Head of On­co­log­i­cal Surgery and Breast Dis­eases Clinic in the Polish Mother Memo­rial Hospi­tal-Re­search

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