CEO, Taanz Fash­ion (Be Indi)

Business of Fashion - - Women's Wear In India -

across met­ros tier -I and -II ci­ties will con­trib­ute sig­nif­i­cantly to the growth of the In­dian eth­nic wear mar­ket. It is the growth of this seg­ment that will con­tinue to drive the over­all sec­tor,” states Ajay Kulka­rni, COO, Eth­nic­ity.

Ethno-Fu­sion Trend

Fash­ion is an ever-evolv­ing in­dus­try. To­day the per­cep­tion of eth­nic wear has un­der­gone a sea of change. Young women are more open to ex­per­i­ment­ing and no longer con­sider eth­nic wear ei­ther dull or bor­ing.

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