international trends to help customers create their own personal style. Global Desi, on the other hand is predominantly India-inspired and delves deep into its rich heritage of colours, textures and prints to combine them to create international appeal.
The Road Ahead
Shekhawat feels that the women’s ethnic wear category will remain the fastest growing category in the next 5 to 10 years. The trend will be more towards fashion consciousness and there will be greater demand for high quality, fashionable and affordable fashion.