COO, Eth­nic­ity

Business of Fashion - - Women's Wear In India -

in­ter­na­tional trends to help cus­tomers cre­ate their own per­sonal style. Global Desi, on the other hand is pre­dom­i­nantly In­dia-in­spired and delves deep into its rich her­itage of colours, tex­tures and prints to com­bine them to cre­ate in­ter­na­tional appeal.

The Road Ahead

Shekhawat feels that the women’s eth­nic wear cat­e­gory will re­main the fastest grow­ing cat­e­gory in the next 5 to 10 years. The trend will be more to­wards fash­ion con­scious­ness and there will be greater de­mand for high qual­ity, fash­ion­able and af­ford­able fash­ion.

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