CEO, Fu­ture Style Lab,

Business of Fashion - - Contents -

Con­sumers can browse through stores and mer­chan­dise, share their per­sonal in­for­ma­tion, and then have their shop­ping home de­liv­ered,” as­serts Ti­wari.

“We be­lieve the fu­ture of con­sumer en­gage­ment is to get per­sonal – cre­ate a con­nect with the con­sumer through great ex­pe­ri­ences. We in­tend to bring our cus­tomers a con­nect to our Lon­don de­sign­ers with reg­u­lar events and in­ter­ac­tion, and to cre­ate con­stant con­tent around in­ter­na­tional fash­ion and style to es­tab­lish Cover Story as a go to fash­ion au­thor­ity for the In­dian con­sumer,” she adds.

Fu­ture Plans

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