Director - Retail, Puma India.
“For our brand, as also for the category as a whole, the growth is largely driven by the men’s category. The women’s and kids market has not grown at the same pace, largely for the need to be fashionoriented and/or more colourful as opposed to the fact of being more functional and performance-driven. Also, given the same budget, women are likely to purchase more garments to match element of their wardrobe and hence are more likely to buy, say, 2 pieces of stretch leggings rather than 1 track bottom,” says Sakshi Juneja, Key Accounts Manager of Black Panther, a unit of Juneja Global.
“Through the internet and via international trends the consumer is updated with the latest in sportsweartechnology. To keep up with the evolving consumer, sportswear brands now launch products and technology at the same time as their globalcounter parts”-Vishal Gupta,