Di­rec­tor - Re­tail, Puma In­dia.

Business of Fashion - - Contents -

“For our brand, as also for the cat­e­gory as a whole, the growth is largely driven by the men’s cat­e­gory. The women’s and kids mar­ket has not grown at the same pace, largely for the need to be fash­ionori­ented and/or more colour­ful as op­posed to the fact of be­ing more func­tional and per­for­mance-driven. Also, given the same bud­get, women are likely to pur­chase more gar­ments to match el­e­ment of their wardrobe and hence are more likely to buy, say, 2 pieces of stretch leg­gings rather than 1 track bot­tom,” says Sak­shi Juneja, Key Ac­counts Man­ager of Black Pan­ther, a unit of Juneja Global.

“Through the in­ter­net and via in­ter­na­tional trends the con­sumer is up­dated with the lat­est in sports­weartech­nol­ogy. To keep up with the evolv­ing con­sumer, sports­wear brands now launch prod­ucts and tech­nol­ogy at the same time as their globalcounter parts”-Vishal Gupta,

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