Head of Fash­ion, Ama­zon In­dia

Business of Fashion - - Contents -


The sports shoe in­dus­try in In­dia is def­i­nitely gain­ing trac­tion in the re­cent years, given peo­ple’s aware­ness and how con­scious they are about their health. This has led to a slew of new play­ers, both na­tional and in­ter­na­tional, to en­ter the race. Most of these new play­ers bank on af­ford­able price points to dive into the masses, mostly in smaller cities and towns. These brands but­tress­ing on on­line re­tail­ers like Ama­zon In­dia, Flip­kart, Jabong and Myn­tra to pen­e­trate into the In­dian mar­ket.

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