Head of Fashion, Amazon India
THE ROAD AHEAD
The sports shoe industry in India is definitely gaining traction in the recent years, given people’s awareness and how conscious they are about their health. This has led to a slew of new players, both national and international, to enter the race. Most of these new players bank on affordable price points to dive into the masses, mostly in smaller cities and towns. These brands buttressing on online retailers like Amazon India, Flipkart, Jabong and Myntra to penetrate into the Indian market.