Founder and Di­rec­tor D:FY.

Business of Fashion - - Contents -

new strate­gies, shell out new prod­ucts and col­lec­tions, etc to re­tain their mar­ket po­si­tion.

“The In­dian youth is at the helm of this rev­o­lu­tion. The fit­ness rev­o­lu­tion that they are driv­ing by wak­ing up to bet­ter liv­ing and eat­ing is di­rectly pro­pelling this in­dus­try to grow. Ac­cess to gyms and de­cent roads/parks is en­tic­ing an in­creas­ing num­ber of peo­ple take up sports such as run­ning and cross fit, which in turn is help­ing the sports shoes cat­e­gory flour­ish,” says Prashant De­sai, Founder and Di­rec­tor D:FY.

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