Founder and Director D:FY.
new strategies, shell out new products and collections, etc to retain their market position.
“The Indian youth is at the helm of this revolution. The fitness revolution that they are driving by waking up to better living and eating is directly propelling this industry to grow. Access to gyms and decent roads/parks is enticing an increasing number of people take up sports such as running and cross fit, which in turn is helping the sports shoes category flourish,” says Prashant Desai, Founder and Director D:FY.