Fast Fash­ion Ma­jor Zara On Ex­pan­sion Spree

Zara has ex­panded its pres­ence glob­ally with the launch of its ded­i­cated world­wide on­line plat­form – http://www.zara.com/ ww – thus bring­ing its fash­ions to cus­tomers in 106 new mar­kets…

Business of Fashion - - Contents -

Zara has ex­panded its pres­ence glob­ally with the launch of its ded­i­cated world­wide on­line plat­form – thus bring­ing its fash­ions to cus­tomers in 106 new mar­kets.

The ad­vent of e-com­merce and dig­i­tal re­tail in gen­eral has helped brands and busi­nesses wake up to a new re­al­ity – re­tail with­out bound­aries. The dig­i­tal medium has been in­stru­men­tal in de­creas­ing the geo­graph­i­cal dis­tance be­tween buy­ers and sell­ers and man­i­fest­ing a rev­o­lu­tion­ary re­tail tem­plate where brands can be read­ily avail­able at lo­ca­tions where they are not present with phys­i­cal stores.

Zara has launched on­line sales through a ded­i­cated world­wide on­line plat­form – http://www.zara.com/ww – thus bring­ing its fash­ions to cus­tomers in 106 new mar­kets.

Most of these new mar­kets are in

Africa and in­clude An­gola, Cameroon, Congo, Ivory Coast, Sene­gal, Kenya, Mali, Mozam­bique, Namibia, Tan­za­nia, Mada­gas­car, Zim­babwe and Ghana, among oth­ers. The on­line store has also made its début in nu­mer­ous parts of the Caribbean and Asia.

The new plat­form, which is avail­able in English and French and is sup­ported by a ded­i­cated cus­tomer ser­vice, sim­i­larly avail­able in both lan­guages, fea­tures new items from the women’s (in­clud­ing the Woman, Trafaluc and Ba­sic lines), men’s and kids’ col­lec­tions twice a week. The sim­ple and in­tu­itive brows­ing ex­pe­ri­ence con­fig­ured for all de­vices, has been de­signed to en­able the brand’s col­lec­tions to be shopped as en­tire looks, thanks to its Cor­ner Shops, which or­gan­ise the ranges into cu­rated col­lec­tions (such as the cur­rent Dress Time theme), and Sto­ries, which take shop­pers on a vis­ual tour of cap­sule col­lec­tions and trends.

Zara cus­tomers can also shop the brand’s Join Life range, a se­lec­tion of gar­ments made from more sus­tain­able raw ma­te­ri­als and us­ing more en­vi­ron­men­tally-friendly pro­cesses. In this spe­cific sec­tion of the new plat­form, con­sumers can find out more about the strin­gent sus­tain­abil­ity, en­vi­ron­men­tal and qual­ity stan­dards that gov­ern ev­ery­thing Zara does in or­der to gen­er­ate value be­yond prof­its.

The new plat­form ac­cepts widely used on­line pay­ment meth­ods such as PayPal, as well as all the main credit cards. Or­ders are pro­cessed in eu­ros, grossed up by the cor­re­spond­ing de­liv­ery and cus­toms charges, and ful­filled from Zara’s on­line plat­form in Spain; they will be re­ceived within three to seven days.

IM­AGES Busi­ness of Fash­ion

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