Fila India: Fusing Sports Fashion to Indian Streetwear
Fila India has collaborated with Indian-Canadian Streetwear Label Norblack Norwhite for its first heritage collection…
Fila India has collaborated with Indian-Canadian Streetwear Label Norblack Norwhite for its first heritage collection.
The Italian sports-fashion brand Fila has announced its first ever heritage collaboration with indie streetwear brand Norblack Norwhite (NBNW) which are now available in its stores. Fila
India’s partnership with NBNW pays homage to a heritage of textiles from Italy and to the age-old traditions of Indian textile makers, debuting with this India-only exclusive collaboration.
Abdon Lepcha, Fila India’s Creative Director, worked closely with NBNW for almost a year to design a limited edition collection that fuses iconic Fila silhouettes with their signature prints and patterns. The collaboration is a fusion of Indian streetwear with sports fashion.
The collection was created applying the NBNW love for pattern and color, keeping it breathable within the sporty space. The styles focus on comfort, playing off some of NBNW’s textile styles applied in a new way to work with Fila fabrics. Speaking on the collection, Mriga Kapadiya and Amrit Kumar, the designers behind NBNW, said, “NBNW celebrates textiles, colors and patterns. So creating within the Fila form and brand has taken us out of our comfort zone and pushed the boundaries on our design capacity. Fila is a brand we grew up on and we were super excited when Fila India approached us to collaborate on this capsule collection. We’ve never got to design athletic wear and it’s been super fun and also challenging to apply our style and aesthetic in this form! It’s important for our process to stay true to things we feel comfortable and empowered in, while balancing the visual story of our favorite elements of India combined with our guiding feelings of classic streetwear.”
Rohan Batra, MD, Cravatex Brands, the licensee for Fila in India, said,
“This collaboration is one that is very special for us. It is the first time a global brand has collaborated on an entire collection with an Indian streetwear label. The limited India-only drop for the collaboration is part of our commitment to building and nurturing the streetwear fashion culture in India.”
The collection comprises baseball jerseys, tracksuits, fanny packs, tees and a special edition disruptor. The price points for apparel, footwear and accessories start from `1,999 and go up to `8,999.