Fila In­dia: Fus­ing Sports Fash­ion to In­dian Streetwear

Fila In­dia has col­lab­o­rated with In­dian-Cana­dian Streetwear La­bel Nor­black Nor­white for its first her­itage col­lec­tion…

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Fila In­dia has col­lab­o­rated with In­dian-Cana­dian Streetwear La­bel Nor­black Nor­white for its first her­itage col­lec­tion.

The Ital­ian sports-fash­ion brand Fila has an­nounced its first ever her­itage col­lab­o­ra­tion with in­die streetwear brand Nor­black Nor­white (NBNW) which are now avail­able in its stores. Fila

In­dia’s part­ner­ship with NBNW pays homage to a her­itage of tex­tiles from Italy and to the age-old tra­di­tions of In­dian tex­tile mak­ers, de­but­ing with this In­dia-only ex­clu­sive col­lab­o­ra­tion.

Ab­don Lepcha, Fila In­dia’s Cre­ative Di­rec­tor, worked closely with NBNW for al­most a year to de­sign a lim­ited edi­tion col­lec­tion that fuses iconic Fila sil­hou­ettes with their sig­na­ture prints and pat­terns. The col­lab­o­ra­tion is a fu­sion of In­dian streetwear with sports fash­ion.

The col­lec­tion was cre­ated ap­ply­ing the NBNW love for pat­tern and color, keep­ing it breath­able within the sporty space. The styles fo­cus on com­fort, play­ing off some of NBNW’s tex­tile styles ap­plied in a new way to work with Fila fab­rics. Speak­ing on the col­lec­tion, Mriga Ka­padiya and Am­rit Ku­mar, the de­sign­ers be­hind NBNW, said, “NBNW cel­e­brates tex­tiles, col­ors and pat­terns. So cre­at­ing within the Fila form and brand has taken us out of our com­fort zone and pushed the bound­aries on our de­sign ca­pac­ity. Fila is a brand we grew up on and we were su­per ex­cited when Fila In­dia ap­proached us to col­lab­o­rate on this cap­sule col­lec­tion. We’ve never got to de­sign ath­letic wear and it’s been su­per fun and also chal­leng­ing to ap­ply our style and aes­thetic in this form! It’s im­por­tant for our process to stay true to things we feel com­fort­able and em­pow­ered in, while balanc­ing the vis­ual story of our fa­vorite el­e­ments of In­dia com­bined with our guid­ing feel­ings of clas­sic streetwear.”

Ro­han Ba­tra, MD, Cra­va­tex Brands, the li­censee for Fila in In­dia, said,

“This col­lab­o­ra­tion is one that is very spe­cial for us. It is the first time a global brand has col­lab­o­rated on an en­tire col­lec­tion with an In­dian streetwear la­bel. The lim­ited In­dia-only drop for the col­lab­o­ra­tion is part of our com­mit­ment to build­ing and nur­tur­ing the streetwear fash­ion cul­ture in In­dia.”

The col­lec­tion com­prises base­ball jer­seys, track­suits, fanny packs, tees and a spe­cial edi­tion dis­rup­tor. The price points for ap­parel, footwear and ac­ces­sories start from `1,999 and go up to `8,999.

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