THREE PIECE COM­PANY LAUNCHES HIGH-END SUS­TAIN­ABLE FASH­ION COL­LEC­TIVE

Three Piece Com­pany is putting to­gether sus­tain­able high fash­ion ap­parel col­lec­tions that will last long and stay con­tem­po­rary for years to come…

Business of Fashion - - Contents - IM­AGES Busi­ness of Fash­ion

Three Piece Com­pany is putting to­gether sus­tain­able high fash­ion ap­parel col­lec­tions that will last long and stay con­tem­po­rary for years to come.

Three Piece Com­pany – a five­mem­ber out­fit that in­cludes three NIFT Delhi Alumni – has launched its first cap­sule col­lec­tion called The First Draft and a Fal­lWin­ter ‘18 col­lec­tion called Ori­gins, in part­ner­ship with Counted One Me­dia Labs Pvt. Ltd.

Ac­cord­ing to the part­ner­ship, Counted One Me­dia Labs will op­er­ate and fund pro­duc­tion and mar­ket­ing of the brand and raise money for the col­lec­tive. Rahul Kr­is­han Ahuja, Founder and Di­rec­tor, Counted One Me­dia will lead the col­lec­tive at Three Piece Com­pany.

Not be­ing able to con­tain his ex­cite­ment of mak­ing a brand in In­dia that could, in fu­ture, com­pete with in­ter­na­tional big­wigs, Ahuja says, “We are all fans of high-end sus­tain­able fash­ion. Three Piece Com­pany is putting to­gether sus­tain­able high fash­ion ap­parel col­lec­tions that will last long and stay con­tem­po­rary for years to come. Man­u­fac­tur­ing and de­sign­ing as a col­lec­tive is an im­pres­sive and no­ble task; to cre­ate prod­ucts that work for the mil­len­nial as well as of­fice­go­ing modern women who want to be them­selves, stay com­fort­able in their choice of ap­parel and still be fash­ion for­ward. I be­lieve we will be able to do that and Counted One Me­dia Labs has all the tools to make sure it is vis­i­ble to the world. It will be a great part­ner­ship.” The First Draft is a lim­ited piece, lim­ited edi­tion cap­sule col­lec­tion for Au­tumn-Win­ter while Ori­gins is un­barred by the set norms of trends. The col­lec­tion is knit with warmth, evok­ing a sense of calm tran­quil­ity. Ori­gins is made for the woman who em­braces her roots yet flows with a sense of modern edge.

Each de­tail in­cor­po­rated into these gar­ments for the Au­tumn-Win­ter 2018 col­lec­tion is in­spired by el­e­ments found in the coun­try­side; age old tools and im­ple­ments which are a com­mon sight in the daily chores at a farm, set against rough ur­ban cityscapes. The palette con­sists of warm and neu­tral hues such as ochre, burnt or­ange, ecru, warm grey, moss and dark-wood.

Fab­rics used are var­ied in tex­tures rang­ing from cot­ton hand­loom, fine wool to soft crepes. Sil­hou­ettes fo­cus on strong shoul­ders and en­hanc­ing the nat­u­ral form. El­e­ments like pock­ets have been used to en­hance the util­i­tar­ian as­pects in a flam­boy­ant way.

Both the col­lec­tions will be avail­able si­mul­ta­ne­ously for sale on their e-com­merce web­site www. three­piece­com­pany.com and Ama­zon. The brand will also be avail­able in lim­ited multi-brand brick-and-mor­tar stores in In­dia and Europe from Jan­uary.

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