THREE PIECE COMPANY LAUNCHES HIGH-END SUSTAINABLE FASHION COLLECTIVE
Three Piece Company is putting together sustainable high fashion apparel collections that will last long and stay contemporary for years to come…
Three Piece Company is putting together sustainable high fashion apparel collections that will last long and stay contemporary for years to come.
Three Piece Company – a fivemember outfit that includes three NIFT Delhi Alumni – has launched its first capsule collection called The First Draft and a FallWinter ‘18 collection called Origins, in partnership with Counted One Media Labs Pvt. Ltd.
According to the partnership, Counted One Media Labs will operate and fund production and marketing of the brand and raise money for the collective. Rahul Krishan Ahuja, Founder and Director, Counted One Media will lead the collective at Three Piece Company.
Not being able to contain his excitement of making a brand in India that could, in future, compete with international bigwigs, Ahuja says, “We are all fans of high-end sustainable fashion. Three Piece Company is putting together sustainable high fashion apparel collections that will last long and stay contemporary for years to come. Manufacturing and designing as a collective is an impressive and noble task; to create products that work for the millennial as well as officegoing modern women who want to be themselves, stay comfortable in their choice of apparel and still be fashion forward. I believe we will be able to do that and Counted One Media Labs has all the tools to make sure it is visible to the world. It will be a great partnership.” The First Draft is a limited piece, limited edition capsule collection for Autumn-Winter while Origins is unbarred by the set norms of trends. The collection is knit with warmth, evoking a sense of calm tranquility. Origins is made for the woman who embraces her roots yet flows with a sense of modern edge.
Each detail incorporated into these garments for the Autumn-Winter 2018 collection is inspired by elements found in the countryside; age old tools and implements which are a common sight in the daily chores at a farm, set against rough urban cityscapes. The palette consists of warm and neutral hues such as ochre, burnt orange, ecru, warm grey, moss and dark-wood.
Fabrics used are varied in textures ranging from cotton handloom, fine wool to soft crepes. Silhouettes focus on strong shoulders and enhancing the natural form. Elements like pockets have been used to enhance the utilitarian aspects in a flamboyant way.
Both the collections will be available simultaneously for sale on their e-commerce website www. threepiececompany.com and Amazon. The brand will also be available in limited multi-brand brick-and-mortar stores in India and Europe from January.