LUX INFERNO REINTRODUCES THERMAL WEAR
AMITABH BACHCHAN IS NEW BRAND AMBASSADOR
Lux is reintroducing its thermal brand wear brand, Lux Inferno with Bollywood legend Amitabh Bachchan endorsing it in an all new avatar.
With winter season around the corner, Lux Inferno is all set to keep you warm this winter with its new range of thermal wear in an all new avatar…
Lux is reintroducing its thermal wear brand, Lux Inferno with Bollywood legend Amitabh Bachchan endorsing it in an all new avatar. The company also launched a new TVC where Amitabh Bachchan can be seen taking selfies with Eskimos and citing the brand’s punchline ‘Lux Inferno Andar to Thandi Chumantar’.
Lux Industries Limited—known for its innovative and customer-demand driven products—has been offering products that combines both style and comfort. Today, the company manufactures more than 100 products across 13 brands including Lux Venus, GenX, Lux Cozi, Onn, Lyra, Cott’s wool, Inferno etc.
Crafted with double layer knit and warmth retaining fabric,
Lux is offering an entire range of Lux Inferno products which soothes one’s body. The body warmer comes in dark grey shade in a variety of stylish thermal tops, as well as soft thermal trousers for men, women and kids at an attractive price point. Available in various sizes, Lux Inferno provides an amazing and soft experience without any itching or irritation which could be easily worn as an undershirt and underpants.
Udit Todi, Senior Vice President, Lux Industries, states, “Lux Inferno has earned the trust of the consumers over the years. Besides providing comfort from the chilly winters, it has a definite style factor which has been liked by all. We have worked on the material and made it softer and lighter which makes it easy to wear under a shirt or trousers. The thermal wear range from Lux Industries contributed 10 percent last year to our overall sales and we foresee a lot of potential in this market segment this year as well.”
Saket Todi, Senior Vice President, Lux Industries, adds, “Continuing the brand promise of comfort, style, quality and affordability we are confident that the entire winter wear range of Lux Inferno will strike a chord with our target audience and satisfy the consumers on these parameters. We are proud that a legendary actor and personality like Amitabh Bachchan has agreed to endorse our products. This association will help us make further inroads in Tier -II and
-III towns which are a part of our strategy to maintain steady growth.” Besides retailer’s outlets, the new range of Lux Inferno will be available on e-commerce platforms such as Amazon, Flipkart, Paytm, etc.