Business of Fashion - - Contents -

Duke Fash­ions has brought home a ver­i­ta­ble show­case of classy flam­boy­ance and ca­sual de­signer wear for the young at heart and the trendy.

This sea­son, Duke Fash­ions has brought home a ver­i­ta­ble show­case of classy flam­boy­ance and ca­sual de­signer wear for the young at heart and the trendy. The brand un­veils its Ac­tive Wear’18-19 col­lec­tion; its lat­est range of yoga, fit­ness, leisure or even for com­fort­able sleep for the new sea­son, with fast ap­proach­ing win­ter. The col­lec­tion com­prises of sports and re­lax wear like track­suits, jog­ging suits, low­ers, lounge wear, etc.

Young and full of ideas, new gen­er­a­tions of Euro­pean de­sign­ers are breath­ing new life into the brand — the re­sult was a unique Ac­tive Wear line for young fash­ion en­thu­si­asts. The new col­lec­tion is cozy, fash­ion­able and its cos­mopoli­tan dress­ing style draws in­spi­ra­tion from across the world. Duke has suc­cess­fully in­tro­duced a clean, mod­ernist aes­thetic through un­lined struc­tures, bright col­ors and fine brand­ing. The col­lec­tion, in­spired by the cos­mopoli­tan dress­ing style of Europe and the defin­ing trends of in­ter­na­tional sports fash­ion, guar­an­tees the lat­est styles in vogue with in­ter­na­tional de­signs and un­matched vi­brancy. The whole col­lec­tion comes in var­i­ous styles and prom­ises su­perb fits, in­ter­na­tional de­signs, in­ter­est­ing pat­terns and a va­ri­ety of fab­rics to choose from.

The de­signs fea­ture ex­cep­tional de­tails and su­pe­rior grains that are bril­liantly in­cor­po­rated, ad­ding on to the sen­sa­tional form in cre­ation. The brand’s de­sign­ers have used ul­train­no­va­tive ma­te­ri­als to cre­ate a bet­ter­look­ing, more com­fort­able ac­tivewear line and a health­ier all-around en­vi­ron­ment.

Ac­cord­ing to Kun­tal Raj Jain, Direc­torDuke Fash­ions (I) Ltd, “Our tar­get au­di­ence is to­day’s youth who is look­ing for trendy and stylish range that is in sync with in­ter­na­tional de­signs, fash­ions and qual­ity. Duke is a value for money brand and our mis­sion is to make avail­able the in­ter­na­tional de­signs and styles at highly rea­son­able prices. We see it as our duty to pro­vide our cus­tomers the in­spi­ra­tion they need to look and feel con­fi­dent.”

About Duke

Duke Fash­ions (In­dia) Ltd., has been con­ferred with the pres­ti­gious Pres­i­dent Award; three Na­tional

Awards i.e. Ex­cel­lent Qual­ity Ready­made Gar­ments, Out­stand­ing En­trepreneur­ship and Qual­ity Gar­ments; and was crowned with

In­dian Power Brand ti­tle at USA. The awards were a re­sult of its in­no­va­tion, prod­uct qual­ity and grow­ing pop­u­lar­ity. Duke has an un­beat­able mar­ket­ing net­work com­pris­ing of more than 4,000 MBOs and more than 360 EBOs across ma­jor cities in In­dia.

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