UL­TRARANGE FRAN­CHISE BY VANS: FUNC­TIONAL YET PRO­GRES­SIVE

Af­ter the grand suc­cess of its Ul­traRange col­lec­tion, Vans is all set to spot­light the ex­panded Ul­traRange fran­chise as a ‘fam­ily’ of modern de­signs. The brand will also show­case the new­est fam­ily mem­ber – the Ul­traRange 3D – along with an as­sorted range

Business of Fashion - - Contents - IM­AGES Busi­ness of Fash­ion

Af­ter the grand suc­cess of its Ul­traRange col­lec­tion, Vans is all set to spot­light the ex­panded Ul­traRange fran­chise as a ‘fam­ily’ of modern de­signs.

Cel­e­brat­ing a year of modern in­no­va­tion in mar­ket, Vans up­holds the Ul­traRange fran­chise as its most pro­gres­sive line to date, re­main­ing com­mit­ted to cre­at­ing func­tional footwear de­signs that pro­vide ad­vanced com­fort, light­weight traction, and breath­able con­struc­tion from the ground up. In fall, Vans will spot­light the ex­panded Ul­traRange fran­chise as a ‘fam­ily’ of modern de­signs, show­cas­ing the breadth of styles and trends in­spired by ad­ven­ture and grounded on the fran­chise’s ul­ti­mate mis­sion: com­fort to get you there.

The sea­son kicks off with show­cas­ing three modern looks, the Ul­traRange AC, Ul­traRange Rapid­weld, and Ul­traRange Gore, rep­re­sent­ing the cre­ative styles of ac­tive life­styles from ac­tion sports, ur­ban street, and women’s fash­ion. Each style en­com­passes com­fort through Vans’ Ul­traCush co­molded tech­nol­ogy com­bined with Vans’ proven waf­fle grip, pro­gres­sive al­ter­na­tive clo­sure op­tions, and a seam­less Lux­liner fit that puts your foot at the cen­ter of fo­cus for com­fort.

Fi­nally, a new fam­ily mem­ber joins the fran­chise, the Ul­traRange 3D — in­tro­duc­ing a cal­i­brated for­mula of three Ul­traCush den­si­ties to max­i­mize com­fort even more, and push the bound­aries of in­no­va­tion to the next level.

Ul­traRange Fam­ily – Fea­ture Ben­e­fits

Ul­traRange AC

Fea­tured Color­way: Catawba Grape/Black

The Ul­traRange AC is an el­e­vated vari­a­tion of the orig­i­nal style, fea­tur­ing knit tex­tiles with Rapid­weld de­tails,

with syn­thetic suede up­pers and a sock-fit bootie con­struc­tion. The Ul­traCush mid­sole this sea­son pro­vides more cush­ion­ing, high­light­ing a molded con­struc­tion across the heel and toe, fused to­gether with Vans’ le­gendary waf­fle rub­ber to en­sure a more com­fort­able ride with the su­pe­rior re­v­erse waf­fle lug grip you ex­pect. To com­plete the fit, seam­less in­ner Lux­liner™ wraps your foot cre­at­ing a more com­fort­able and faster re­act­ing shoe.

Ul­traRange Rapid­weld

Feat­ued Color­way: (Salt Wash) Dark­est Spruce/ Marsh­mal­low

The orig­i­nal Ul­traRange Rapid­weld re­mains a key sil­hou­ette in the fam­ily, cham­pi­oning the fun­da­men­tal tenets of Vans’ most in­no­va­tive fran­chise to date. The Ul­traRange Rapid­weld ex­em­pli­fies the modern shape of the fran­chise, while pro­vid­ing the col­lec­tion sig­na­ture co-molded mid­sole, re­v­erse waf­fle lug tread for en­hanced traction, and the seam­less sock fit con­struc­tion for every day com­fort and ver­sa­til­ity.

Ul­traRange Gore

Fea­tured Color­way: Port Royale

The Ul­traRange Gore is an at­trac­tive sil­hou­ette de­signed for the women con­sumer. Uti­liz­ing neo­prene gore straps as the pri­mary up­per con­struc­tion, Ul­traRange Gore mod­ern­izes the look and feel of the orig­i­nal de­sign, while keep­ing the func­tional com­fort ben­e­fits of sock­fit con­struc­tion and light­weight cush­ion­ing pris­tine. With an easy col­lar en­try and soft tex­tile makeup, the UR Gore range main­tains shape and makes on-the-go travel ef­fort­less and com­fort­able all in one shoe.

Ul­traRange Ap­parel Col­lec­tion

In ad­di­tion to the ro­bust fam­ily of Ul­traRange styles, the fall sea­son will high­light an as­sorted range of key ap­parel looks in sup­port of the Ul­traRange fran­chise, in­clud­ing ver­sa­tile pieces in­spired by ac­tive life­styles. Ap­parel and ac­ces­sories will range from light­weight coaches jack­ets, MTE hy­brid ap­parel styles and travel ac­ces­sories in­clud­ing back­packs, hats and bean­ies.

The Ul­traRange col­lec­tion em­braces a life of ex­plo­ration, en­abling cre­ative pur­suits from all cor­ners of the globe to in­spire you to get there—new cities, new spots, new un­knowns. When Vans pro surfer Pat Gu­dauskas re­counted his unique ex­pe­ri­ence trav­el­ing around the world in search of the per­fect surf, Vans em­ployed his crit­i­cal feed­back into a sil­hou­ette, now a full-range fran­chise, that of­fers max­i­mum ver­sa­til­ity and range across di­verse ter­rains, land­scapes and life­styles. The re­sult is a fam­ily of Vans footwear in­trin­si­cally de­signed to tra­verse with you, in style and com­fort, no mat­ter where the des­ti­na­tion takes you.

A NEW FAM­ILY MEM­BER JOINS THE FRAN­CHISE, THE UL­TRARANGE 3D, IN­TRO­DUC­ING A CAL­I­BRATED FOR­MULA OF THREE UL­TRACUSH DEN­SI­TIES TO MAX­I­MIZE COM­FORT EVEN MORE, AND PUSH THE BOUND­ARIES OF IN­NO­VA­TION TO THE NEXT LEVEL.

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