ULTRARANGE FRANCHISE BY VANS: FUNCTIONAL YET PROGRESSIVE
After the grand success of its UltraRange collection, Vans is all set to spotlight the expanded UltraRange franchise as a ‘family’ of modern designs. The brand will also showcase the newest family member – the UltraRange 3D – along with an assorted range
After the grand success of its UltraRange collection, Vans is all set to spotlight the expanded UltraRange franchise as a ‘family’ of modern designs.
Celebrating a year of modern innovation in market, Vans upholds the UltraRange franchise as its most progressive line to date, remaining committed to creating functional footwear designs that provide advanced comfort, lightweight traction, and breathable construction from the ground up. In fall, Vans will spotlight the expanded UltraRange franchise as a ‘family’ of modern designs, showcasing the breadth of styles and trends inspired by adventure and grounded on the franchise’s ultimate mission: comfort to get you there.
The season kicks off with showcasing three modern looks, the UltraRange AC, UltraRange Rapidweld, and UltraRange Gore, representing the creative styles of active lifestyles from action sports, urban street, and women’s fashion. Each style encompasses comfort through Vans’ UltraCush comolded technology combined with Vans’ proven waffle grip, progressive alternative closure options, and a seamless Luxliner fit that puts your foot at the center of focus for comfort.
Finally, a new family member joins the franchise, the UltraRange 3D — introducing a calibrated formula of three UltraCush densities to maximize comfort even more, and push the boundaries of innovation to the next level.
UltraRange Family – Feature Benefits
Featured Colorway: Catawba Grape/Black
The UltraRange AC is an elevated variation of the original style, featuring knit textiles with Rapidweld details,
with synthetic suede uppers and a sock-fit bootie construction. The UltraCush midsole this season provides more cushioning, highlighting a molded construction across the heel and toe, fused together with Vans’ legendary waffle rubber to ensure a more comfortable ride with the superior reverse waffle lug grip you expect. To complete the fit, seamless inner Luxliner™ wraps your foot creating a more comfortable and faster reacting shoe.
Featued Colorway: (Salt Wash) Darkest Spruce/ Marshmallow
The original UltraRange Rapidweld remains a key silhouette in the family, championing the fundamental tenets of Vans’ most innovative franchise to date. The UltraRange Rapidweld exemplifies the modern shape of the franchise, while providing the collection signature co-molded midsole, reverse waffle lug tread for enhanced traction, and the seamless sock fit construction for every day comfort and versatility.
Featured Colorway: Port Royale
The UltraRange Gore is an attractive silhouette designed for the women consumer. Utilizing neoprene gore straps as the primary upper construction, UltraRange Gore modernizes the look and feel of the original design, while keeping the functional comfort benefits of sockfit construction and lightweight cushioning pristine. With an easy collar entry and soft textile makeup, the UR Gore range maintains shape and makes on-the-go travel effortless and comfortable all in one shoe.
UltraRange Apparel Collection
In addition to the robust family of UltraRange styles, the fall season will highlight an assorted range of key apparel looks in support of the UltraRange franchise, including versatile pieces inspired by active lifestyles. Apparel and accessories will range from lightweight coaches jackets, MTE hybrid apparel styles and travel accessories including backpacks, hats and beanies.
The UltraRange collection embraces a life of exploration, enabling creative pursuits from all corners of the globe to inspire you to get there—new cities, new spots, new unknowns. When Vans pro surfer Pat Gudauskas recounted his unique experience traveling around the world in search of the perfect surf, Vans employed his critical feedback into a silhouette, now a full-range franchise, that offers maximum versatility and range across diverse terrains, landscapes and lifestyles. The result is a family of Vans footwear intrinsically designed to traverse with you, in style and comfort, no matter where the destination takes you.
A NEW FAMILY MEMBER JOINS THE FRANCHISE, THE ULTRARANGE 3D, INTRODUCING A CALIBRATED FORMULA OF THREE ULTRACUSH DENSITIES TO MAXIMIZE COMFORT EVEN MORE, AND PUSH THE BOUNDARIES OF INNOVATION TO THE NEXT LEVEL.