Abetting India’s agricultural growth story W
hat is demographically the most latitudinous economic orb, playing a significant role in the overall socio-economic framework of India, is also the top industry sector in the world. Yes, we are delving on Indian agriculture. India ranks second in the world in farm output and first in selected agri commodities. Thanks to quality and affordable agriculture inputs made available to 90% of Indian farmers by HPM Chemicals & Fertilizers Ltd. With its strong presence in agri-input business, HPM is a four decade old corporate entity having more than 120 products in more than 1000 different packaging. “We have a global branding in 30 countries. In terms of ranking we are counted amongst the top ten players in India. Quality is the cornerstone of all our activities at HPM. “Recently launched Export initiative is visualized to reach Rs. 1000 million in revenue in a very short span of time”, says the debonair and magnetic Dr. Nikhil Aggarwal (B.Sc-Chemistry Hons and MBA from USA), Managing Director. The history of the ISO 9001:2008 certified company goes back to the year 1974, when the great visionary Shri Srikisan Dass started his operation of marketing manure from Purani Dilli (Old Delhi). With his sheer determination, commitment and hard-work, the company established a vast network in entire north India. In 1976, he established a Pulverizer to manufacture insecticidal dusts like BHC, DDT and Malathion; that’s how company’s name ‘HPM’ (Hindustan Pulverising Mills) originated and recently it is known as HPM Chemicals & Fertilizers Ltd after the company entered the business of fertilizers. Now HPM group is one of the leading agri-input providers in India. With multi-location manufacturing facilities; vast presence through its offices/warehouses/distribution chains; and ever-growing product ranges, HPM is a household name in rural India. “Our best period started from the year 1996 when we established a new plant in Rajasthan. We are growing 15% year on year” utters the 61-year old charismatic Mr. Ashok Aggarwal, Chairman. A second generation steerer of the family business, starting his stint in 1974 as Managing Director and later as Chairman from 2011, he has been instrumental in plaiting the HPM growth story. A ‘Bharatiya Udyog Ratna’ awardee, the Samba and Khuskhera units were set up under his aegis.
• 40 plus year old company • Oldest company in India in agro chemical segment • Widest range of products in the industry • Leader in its segment in terms of revenue and certifications • 5000 distributor channel • Distribution via 45,000 retail outlets • 20 local warehouses • Pan-India presence; branches in 26 locations • State-of-the-art robust infrastructure • Influencing 90% of Indian agriculture • More than 16 crore units sold every year on an average • `30 to `40 millions spent on R&D every year • More than 80% retention of staff. The debonair Dr. U.K. Srivastava (AGM, Regulatory Affairs and Quality Assurance), who handles the company’s R&D department, reflects on how HPM is a technologydriven company, backed by a robust infrastructure, committed to developing innovative products based on research and development. He says exultantly, “We spend around 30 to 40 millions Rupees every year on R&D; what you buy from us are all researchoriented innovations. In the financial year 2012-13, we have spent Rs. 40 million on molecular development. Our laboratories are fully accoutered with high precision instruments
manned by a team of qualified professionals who are backed by years of expertise.” The HPM technical plant has a production capacity of 1000 MTA of active ingredients. The team at HPM works as a family. “We are going robust as a global company. We believe in the progress of everybody – our employees, partners, stakeholders, distributors, farmers, and all those who are connected to us,” says a suave Mr. Ashok Aggarwal. HPM has a team of 500 permanent and 500 contract labor workforce, who have woven success stories for the company in achieving milestones year after year. Ensuring occupational health and safety, HPM conducts its manufacturing, packing, and dispatch activities as per BS OHSAS 18001:2007 standards. A clean and contamination-free milieu around is warranted by its Environment Management System as per ISO14001:2004 norms. HPM is also geared up to reduce the emission of CO2 into the environment.
Awards and Accolades
• Udyog Bharti Award, 2004 • Udyog Ratna Award, 2005 • Bharatiya Udyog Ratna Award, 2005 • Quality Excellence Award, 2005 • Gold Medal for Excellence, 2005 • Rashtriya Ekta Award, 2005 • Rashtriya Samman Puraskar & Gold
Medal, 2005 • Rajiv Gandhi Shiromoni Award, 2005 • Bharatiya Shiromani Puraskar, 2005 • Rashtriya Udyog Gold Award, 2005 • Bharat Jyoti Award, 2006 • Rajiv Gandhi Excellence Award, 2006 • Udyog Ratan Award for fastest
growing company, 2011, and more. “We follow strong fundamental policies, ethics, and ethos laid by my grandfather (Sri Srikisan Dass Aggarwal) and father (Ashok Aggarwal). Business acumen flows in our veins,” says a candid Dr. Nikhil Aggarwal. He continues after a pause, “The government should standardize VAT and taxation for the farmers. Most farmers being poor cannot afford buying high priced inputs and thus end up taking loans; subsidies should be offered to them for their growth and development.” A big-wheel in bringing about technological and managerial excellence in HPM’s operations, Dr. Nikhil implemented SAP for a transparent effective connectivity of the head office, factories and branch offices, thus facilitating smooth transactions and operations. As part of corporate social responsibility, complying to SA 80002003 standards, HPM contributes to the overall growth of the rural people of India in particular. The initiative involves adoption of at least two villages in a single territory (termed Sukhiya Village) every year and providing upliftment support in areas ranging from health, nutrition, education to plantation of trees, and general welfare. Scholarships for poor children, midday meal for school children, health campaigns, immunization, mother-child care program are part of the programs executed by the company.
• 1974: Partnership firm (dealing in N-P-K Fertilizer Mixture) started in Old Delhi by Shri Srikisan Dass Aggarwal • 1976: Pulverising mill unit was set up • 1990: Business expansion in 20
states across India • 2001: Dr. Nikhil Aggarwal (3rd generation of the family) joined as Director Marketing • 2003: Establishment of HPM Crop Science Ltd. by Dr. Nikhil Aggarwal • 2005: Setting up of 2nd manufacturing unit at Samba, J& K • 2006: Implementation of SAP (world’s no.1 ERP) in all HPM branches, depots & factories • 2009: Setting up of technical plant at Khushkhera; commencement of export operations • 2011: Company changed its name to HPM Chemicals & Fertilizers Ltd.; entry into fertilizer business • 2012: Dr. Nikhil Aggarwal promoted to the post of Managing Director • 2012: Dr. Nikhil Aggarwal awarded with honorary ‘Doctorate’ in Kuala Lumpur, Malaysia. “It has been a great journey so far. There is no end to the learning process. Though I have industry knowledge, interacting with the farmers and understanding their demands and requirements is in itself a big learning experience. Our clients are our farmers. Thanks to our excellent distribution network, around 6 lakh villages use our products; on an average 100 units is sold every minute in India,” The Aggarwals cherish the mission to extend the farmers’ base, abet their growth, and promote them in the international market. Five years down the line, they foresee to turning HPM into a numero uno player in India and a Rs. 2000 crore conglomerate.
Ashok Aggarwal Chairman
Nikhil Aggarwal Managing Director