Anil Gupta Chairman & Managing Director Ambey Group
W here enthusiasm and determination rule the roost, success knows no bounds. Where technology is well exploited and innovation is made the foundation, recognition reigns supreme. And where customer is made the king and emerging demands exceedingly met, growth knocks the threshold at a hypersonic pace. These are facets that identify the existence of the Delhi based Ambey Group. The ISO 9001:2008 certified group is a conglomerate of four companies with businesses in diverse sectors ranging from FMCG to agrochemicals and cement. “Majority of the industry banks upon us for our type of products. They stand up for the quality of each of the products we manufacture. The farmer community directly/indirectly uses our agrochemicals to produce healthy and productive crops,” proudly utters the dexterous and enthusiastic Mr. Anil Gupta, Chairman. What started with a single product – ‘Trishul Phenyl’ with a petite investment gradually evolved into a colossus multi-product, multi-crore and diversified company with a robust global footprint. The brainchild behind the endeavor that started from the scratch was the dynamic and go-getter Mr. Anil Gupta. His enthusiasm, his leadership abilities, his intelligent thinking patterns creating a win-win situation, and his belief in maintaining long term relationships with everyone involved in the business has led to an exceedingly sustainable growth in no time. And the growth story continues. Today, supporting him in his endeavors are his two sons, Mr. Archit Gupta, elder, an MBA (UK) and Mr. Arpit Gupta, younger, a BBA. They are equally instrumental in course-plotting the growth story of the group. Currently, the group is perched at a turnover of an implausible Rs. 450 crore. With lots of projects coming up, expectation of the Guptas of achieving a turnover target of Rs. 750 crore is a big likelihood!
Product Portfolio
• Agrochemicals (ALPL brand): Pesticides, Herbicides, Weedicides, Insecticides and Fungicides (exclusive products - 2, 4 D Sodium Salt, 2, 4 D Amine, 2, 4 D Ethyl Ester, Glyphosate, Clodinafop, Lambda for effectively combating weed growth), etc. for agricultural and non-agricultural needs
• Soaps and Detergents.
• Cement. “Our agrochemicals are sold under the brand name of ALPL. We have seven brands of soaps, which are very
popular in Ethiopia and Cement Brand (KEPY Cement) in Nepal,” declares the suave Mr. Arpit Gupta, Executive Director. In the indigenous products category, Ambey Group manufactures agrochemicals which the country otherwise relied on China. The group’s backbone is its four manufacturing units, all equipped with ultra-modern state-of-the-art facilities. Dedicated R&D laboratories accoutered with the latest testing equipment and fully automated machines facilitate production of innovative products. “We purchase quality raw materials from reliable vendors in Gujarat, Maharashtra, and other parts of India. These are subjected to various quality tests before being used in the manufacturing process,” pronounces the debonair Mr. Arpit Gupta, Executive Director. “Inflation and Dollar fluctuation should be curbed,” said Mr. Archit Gupta when asked about any grievances against the government.
Competitive Advantages
• ISO 9001:2008 certified company operational since 1977
• Four offices with headquarters in Delhi • International offices in Thailand, Nepal, Ethiopia and other countries
• Agriculture, cement, and soap – key domains
• 2 manufacturing units in India, 1 in Nepal, and 1 in Ethiopia
• 250 tonnes of cement manufactured per day, new project will add 1800 tonnes per day.
• 25,000 tonnes of agro chemicals produced per annum
• 10,000 tonnes of soap manufactured per year
• State-of-the-art R&D lab in Rajasthan
• Strict adherence to international quality standards and environmental regulations
• Rs. 50 lakh to Rs. 1 crore invested on R&D per annum
• Staff strength of 1000 people; 95% retention
• Presence in more than 11 countries
• 40% exports of agro products
• 100% use of cement in Nepal.
• 20% export of soaps in other African countries from Ethiopia. The group is inspired to create value not only for the customers but also its stakeholders including employees, partners, and the larger environment it operates in. A congenial atmosphere prevails at every manufacturing unit and back-office of the company where the staff is entitled with numerous benefits. Employee-friendly norms and maximum staff retention make Ambey Group one of the most respected companies in its turf. The directors of the company maintain personal relations with the staff. Ambey Group has implemented the widely accepted ERP from Microsoft Dynamic Axapta to manage business operations across the entire group. All its branches, factory and offices are connected through ERP enabling easy record-keeping and transaction on a real-time basis. When asked about the secret of success of Ambey Group, Mr. Archit Gupta, who is blessed with a daughter, smiles and instantly responds, “It is a blend of our father’s dedication, our collective efforts, hard work of our team, flexible policies and hunger for growth.” The younger sibling responds in a similar manner when asked if he would leave any message for the readers. Pat comes the reply, “Always be clear in your approach. Be punctual and consider work as worship. And do sustain what you do!” All geared up to venture into the B2C orbit in October in the current year and exports to the USA the next year, the Guptas, who reside in the Vasant Vihar area of the capital city of India, are keyed up. Opening up of another cement plant in Nepal is in the offing. Greener pastures in their areas of concern are on the way!