Rajiv Gupta, Man­ag­ing Di­rec­tor RCI In­dus­tries & Tech­nolo­gies Ltd.

Business Sphere - - Contents - By Our Cor­re­spon­dent

Where qual­ity and in­no­va­tion go hand in hand con­sis­tently for a man­u­fac­tur­ing con­glom­er­ate, growth is robot­i­cally wit­nessed. Con­sol­i­da­tion of po­si­tion in a fiercely com­pet­i­tive busi­ness sce­nario hap­pens at ease. Fur­ther­more, it is a blend of re­sponse to chang­ing eco­nomic con­di­tions, dy­namic lead­er­ship of pro­mot­ers, ded­i­ca­tion and ef­forts of em­ploy­ees, cater­ing to the spe­cific needs of di­verse cus­tomers, uti­liza­tion of ad­vanced tech­nol­ogy, com­mit­ment to cus­tomer sat­is­fac­tion, and de­liv­er­ing of value that go into the mak­ing of an em­pire for a firm. These are the pa­ram­e­ters that best iden­tify RCI In­dus­tries & Tech­nolo­gies Ltd. The BSE listed con­glom­er­ate is head­quar­tered at Wazir­pur In­dus­trial Area ,Delhi, with man­u­fac­tur­ing set-up at Nala­garh and Baddi Dis­trict Solan in Hi­machal Pradesh . The firm’s over­seas of­fice is lo­cated at Dubai. “Main­tain­ing qual­ity, de­liv­ery timings, and vol­umes are our USPs. We have a ready rolling stock to meet any emerg­ing or­der de­mand. We are ranked the best in ‘prod­uct mix’, man­u­fac­tur­ing an av­er­age of 1500 tonnes a month. We are also deemed the most com­pet­i­tive com­pany with rea­son­able mak­ing charges,” says the mag­netic Mr. Rajiv Gupta, Man­ag­ing Di­rec­tor. For few com­pa­nies, for­tunes and suc­cesses are pre-des­tined. This is best demon­strated by RCI In­dus­tries & Tech­nolo­gies Ltd. founded by Mr. R.C. Gupta who ven­tured in 1992 with an in­vest­ment of 3 crore. Suc­cess in­stan­ta­neously em­braced the firm, cor­rob­o­rated by the gen­er­a­tion of a turnover of Rs. 25 crore the same fis­cal. The fam­ily busi­ness in met­als and the ex­pe­ri­ence gained over the years fur­ther aided the ven­ture. Trad­ing of met­als and man­u­fac­tur­ing of cop­per wires for the ca­ble in­dus­try and su­per enamel wires were what RCI was in­volved in at the be­gin­ning.

Cur­rently, Rs 1150 crore turnover wit­ness­ing an av­er­age growth rate of 20%, is en­vis­ag­ing to gen­er­at­ing a mind bog­gling Rs. 1400 crore dur­ing cur­rent fi­nan­cial year 2016-2017. And the prod­uct port­fo­lio ex­panded with reach spread­ing out across ge­o­graph­i­cal bound­aries, span­ning Africa, the Mid­dle East, Rus­sia, and other coun­tries.

Busi­ness Port­fo­lio

• Man­u­fac­turer, Sup­plier & Ex­porter of: Cop­per items, an­nealed/un-an­nealed cop­per wires, bunched cop­per wires, con­tin­u­ous cast cop­per rods, va­ri­ety of hand­i­crafts like ar­ti­fi­cial jewellery, dec­o­ra­tive items, dif­fer­ent types of stands, trays, etc.

• Im­porter & Trader of : Brass items, scrap, cop­per scraps, CC cop­per rod 8mm, cop­per cath­odes, tar coal, tin solver sol­ders, tin lead and lead free sol­der, wires, strips, bars, sticks, bi­tu­men oil, tin sil­ver al­loy sol­der wires, strips, bars, sticks

• Man­u­fac­turer of cop­per , brass & stain­less steel – stips/foils/coils.

• Value Added Ser­vices: Sheet cut­ting, cir­cle cut­ting, strip de­bur­ring, edge con­di­tion­ing, strips flat­ten­ing, coil and sheets pol­ish­ing, strip lam­i­na­tion (plas­tic coat­ing), spe­cial pack­ings, spe­cial cores, sup­ply of plates and flats, nar­row slit­ting. Tech­no­log­i­cal strength is the ver­te­brae for a man­u­fac­tur­ing firm. RCI In­dus­tries & Tech­nolo­gies Ltd. is equipped with a state-of-the-art man­u­fac­tur­ing unit spread over an area of 4000 sq yards at Nala­garh, Solan in Hi­machal Pradesh. Few of the ma­chines, all of green tech­nol­ogy en­abling pol­lu­tion con­trol, worth men­tion­ing are high speed rod break­down ma­chine, su­per fine draw­ing ma­chines, on­line an­neal­ing for su­per fine fin­ish, bunching ma­chine, fire re­fin­ing cum melt­ing fur­nace, and more. An in-house R&D lab fa­cil­i­tates de­vel­op­ment of in­no­va­tive prod­ucts ac­cord­ing to chang­ing global mar­ket trends and lo­cal needs. RCI re­cently ac­quired Devi Metal Tech­nolo­gies unit at Baddi for the man­u­fac­tur­ing of cop­per / brass / stain­less steel strips and foils. The plant is spread over an area of 9828 Sq. Mtr. Based on mar­ket de­mands and cus­tom­ized re­quire­ments, the prod­ucts are man­u­fac­tured in dif­fer­ent di­men­sions and spec­i­fi­ca­tions. The con­glom­er­ate has also im­ple­mented a ma­jor ex­pan­sion plan, re­plac­ing ex­ist­ing old equip­ments and in­stalling new plants and ma­chin­ery at ex­pen­di­ture val­ued at ap­prox. 15 crore. This will en­hance pro­duc­tion ca­pac­ity from 3000 MT to 7000 MT an­nu­ally. RCI In­dus­tries & Tech­nolo­gies Ltd. has two wholly owned sub­sidiaries - RCI World Trade Link DMCC (RCI DMCC) and RCI Skills & So­cial De­vel­op­ment Pri­vate Lim­ited. The lat­ter is founded as a non-profit body with the ob­jec­tive of in­volv­ing in var­i­ous so­cial ac­tiv­i­ties. As part of cor­po­rate so­cial re­spon­si­bil­ity, RCI also pro­vides skill de­vel­op­ment train­ing to un­skilled la­bor­ers un­der this ban­ner. RCI DMCC is reg­is­tered un­der the Laws of Dubai Multi Com­mod­ity/ JLT as a multi-com­mod­ity in­ter­na­tional trader in 2014. The firm in­de­pen­dently trades in non fer­rous met­als like cop­per and cop­per prod­ucts in­clud­ing cop­per rod, cop­per wire, cop­per scrap, cop­per ca­bles, cop­per in­gots, lead/zinc/tin in­gots etc. In­dia, UAE, Ge­or­gia, Rus­sia, Hong Kong, Sin­ga­pore, and Malaysia are the re­gions cov­ered at present with scope to ex­pand in other re­gions of the world. Rates of com­modi­ties, es­pe­cially met­als, highly fluc­tu­ate due to their di­rect link with the Lon­don Metal Ex­change (LME) prices. To counter this, RCI DMCC spe­cially de­vised a mech­a­nism by hav­ing an ac­count with INTL FC Stone LLC and

hedg­ing a po­si­tion di­rectly in LME with few other com­pa­nies. Be­sides, this sub­sidiary of the RCI Group has gained a com­pet­i­tive ad­van­tage in UAE by pro­duc­tively giv­ing value ad­di­tion to the lo­cal trade. Un­der this endeavor, RCI DMCC sup­ports lo­cal com­pa­nies in UAE to set up scrap pro­cess­ing fa­cil­i­ties in a Green en­vi­ron­ment and then procur­ing the pro­ceeded scrap from them for other third coun­tries. Cur­rently, the firm has two such scrap pro­cess­ing fa­cil­i­ties at Sharjah (UAE).


• Head of­fice in Delhi and branch of­fice in Dubai

• State-of-the-art man­u­fac­tur­ing unit spread over 4000 sq yards and 9828 Sq. Mtrs. in Hi­machal Pradesh

• Listed with BSE (Bom­bay Stock Ex­change)

• 1500 tonnes of prod­uct mix man­u­fac­tured per month

• Op­ti­mum uti­liza­tion re­sources and pro­duc­tion ca­pac­i­ties

• Reg­is­tered with FETA; 25% of sales gen­er­ated from ex­ports

• Staff strength of 100 peo­ple; free food and ac­com­mo­da­tion to la­bor­ers

• In-house R&D lab, equipped with all modern fa­cil­i­ties

• Clients are OEMs from all in­dus­tries; 100% re­ten­tion

• Cus­tomiza­tion of prod­ucts in terms of size, length, thick­ness, pack­ag­ing, etc. RCI cop­per prod­ucts find ap­pli­ca­tion in var­i­ous in­dus­tries. For ex­am­ple, con­tin­u­ous cast cop­per rods are pri­mar­ily used in con­struc­tion, ce­ment, ship­build­ing, and al­lied in­dus­tries. These rods are fea­tured with ex­cel­lent ten­sile strength, cor­ro­sion re­sis­tant prop­er­ties, are ac­cu­rate in di­men­sions, and avail­able in dif­fer­ent shapes and sizes. Bunched cop­per wire ropes are used for con­nec­tors and for var­i­ous elec­tri­cal and in­dus­trial pur­poses. The list goes on. “Our an­nealed and un-an­nealed cop­per wires are high in de­mand in the global mar­ket ow­ing to their high qual­ity in con­duc­tion, per­for­mance, dura­bil­ity, and re­li­a­bil­ity. All our prod­ucts are of su­perla­tive qual­ity and come with ex­cel­lent fea­tures,” says the vi­va­cious Mrs. Mamta Gupta (wife of Rajiv Gupta), Co Di­rec­tor. When asked if he has any griev­ances against the gov­ern­ment, Mr. Rajiv Gupta com­plains about the high power cost and the high cost of run­ning a busi­ness. A Com­merce (Hons) graduate from Delhi Univer­sity, Mr. Gupta joined the fam­ily busi­ness in 1986. With his ex­ten­sive mar­ket knowl­edge, busi­ness skills, and ded­i­ca­tion, he has been in­stru­men­tal in steer­ing the growth story of the con­glom­er­ate. Mr. Gupta is plan­ning to di­ver­sify into so­lar power and bat­ter­ies. Set­ting up of a plant in Gu­jarat to give shape to this ini­tia­tive is in the cards. Mr. Rajiv Gupta gives credit to his fa­ther Mr. R.C. Gupta and God’s grace for the suc­cess of the group. “Bring new ideas and im­ple­ment them, be com­pet­i­tive, be straight for­ward, and have clear lines,” winds up the dy­namic en­tre­pre­neur. The ban­ner of RCI is all set to en­velop the busi­ness hori­zon in a fiercely com­pet­i­tive global sce­nario!

Rajiv Gupta, Man­ag­ing Di­rec­tor

Rajiv Gupta, Man­ag­ing Di­rec­tor, RCI In­dus­tries & Tech­nol­ogy Ltd. be­ing Awarded by Dr. Harsh Vard­han

Mamta Gupta, Co Di­rec­tor

RCI Cooper

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