Cre­at­ing a Clean Earth

Business Sphere - - WORLD EARTH DAY - By Our Cor­re­spon­dent

Why should we take cog­ni­sance of cli­mate change and its af­ter ef­fects? Global warm­ing is cre­at­ing havoc. Cli­mate change is tak­ing place and and pol­lu­tion lev­els are high in air, wa­ter and soil. So we must take care of global warm­ing, cli­mate change and pol­lu­tion so that en­vi­ron­ment and Earth, in­clud­ing its flora and fauna can be con­served. Global econ­omy can ben­e­fit in tril­lions of dol­lars through con­trol­ling cli­mate change, and re­duc­ing in­stances of wide­spread floods, hur­ri­canes etc. How do you in­tend to keep the nu­tri­ent value of soil in­tact via your prod­ucts? The fun­da­men­tals on which we work are based on man­u­fac­tur­ing prod­ucts that are fo­cused on en­hanc­ing soil qual­ity and on erad­i­ca­tion of pests that af­fect crops. Our ex­pert team of re­searchers cre­ates soil friendly prod­ucts. Our Plant Growth Reg­u­la­tors are a boon to crop pro­duc­tion as these prod­ucts com­ple­ment crop ro­ta­tion scheme of farm­ing where in the pre­vi­ous added prod­ucts to the soil act as the preadded nu­tri­ents for the next crop pro­duc­tion & thus the process keeps on re­peat­ing it­self. This aids soil qual­ity each farm­ing sea­son. Its ex­am­ples are Su­per Sonata, 24 Karat, Hi­grow & oth­ers. They are not highly priced & hence ac­cepted by all our farm­ing com­mu­nity. Do you think In­dian farm­ers need ed­u­ca­tion? Of course, ed­u­ca­tion is nec­es­sary for In­dian farm­ers. With the change in cli­matic con­di­tions, even their skills would need up gra­da­tion. What I love is to teach our farmer friends how to have ex­po­nen­tial growth in the crop pro­duc­tion. We are work­ing across ver­ti­cals such as run­ning video cam­paigns on YouTube on us­ing a par­tic­u­lar prod­uct & how it helps, in mul­ti­ple lan­guages. We are proac­tive on CSR ac­tiv­i­ties such as coun­sel­ing ses­sions from our ex­perts to the farm­ers on how to get best crop growth & how to care for the plants as per weather con­di­tions. Also bring­ing in a thor­oughly de­fined & ex­plained prod­uct man­ual across var­i­ous lan­guages to help farm­ers read ap­pli­ca­tion process & get much need in­for­ma­tion too. What mea­sures will have to be taken to brace our­selves against new kinds of ail­ments that are borne out of adul­ter­ated food, veg­eta­bles and grains? And,more im­por­tantly, can we ac­tu­ally do that? Yes. Of course, we can.The sim­plis­tic ap­proach is to “stop grow­ing adul­ter­ated food crops.” If you do not con­sume in­fected food you are not af­fected with dis­eases that come about from adul­ter­ated food. Nu­mer­ous mea­sures that can be taken in this di­rec­tion such as pe­ri­odic crop check by ex­perts, in­spec­tion of pes­ti­cides & in­sec­ti­cides used, via in­struc­tions given to farm­ers on timely ap­pli­ca­tion and con­cen­tra­tion lev­els of sol­vents. What can in­di­vid­ual gov­ern­ments or groups of coun­tries do to con­serve the planet? The most pop­u­lar drive at the mo­ment is The Swachh Bharat Ab­hiyan & I sup­port it com­pletely. It is just what is needed in In­dia to make it bet­ter for our fu­ture gen­er­a­tions. Apart from that Clean Ganga Mis­sion, (NAQI) Na­tional Air Qual­ity In­dex,Toi­lets be­fore Tem­ples & var­i­ous oth­ers. Look the idea is sim­ple i.e. Char­ity be­gins at home. Firstly, we need to de­fine conservation & if we tread care­fully as per the lead given by our govern­ment we surely will con­trib­ute to­wards pro­tect­ing our earth. Our sole re­spon­si­bil­ity is to take part in those drives with all our heart & do our du­ties. Your mes­sage on World Earth Day. It is time we take care of our Earth by sup­port­ing all the cli­mate con­trol ac­tiv­i­ties taken up by the gov­ern­ments of var­i­ous coun­tries, ed­u­cat­ing the farmer com­mu­ni­ties of the world to­wards bet­ter agri­cul­tural prac­tices, re­duc­ing car­bon diox­ide emis­sions. We aim at plant­ing trees and go­ing green again & make our en­vi­ron­ment clean again.

Tapasya Goel, Ex­ec­u­tive Di­rec­tor

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