Sun Food Tech

Business Sphere - - CONTENTS - By Our Correspondent

Man­u­fac­tur­ing colours, which add so much vi­brancy to any­one and ev­ery­one’s lives must be one grat­i­fy­ing ex­pe­ri­ence. Such surely seems to be the happy state of af­fairs at Sun Food Tech.A com­pany spe­cial­is­ing in colours, it was founded by Late Mr. Bhim Dev Bhard­waj with thep­rime prod­uct line com­pris­ing of Ba­sic Food Colours and Blended Food Colours started from a one room fac­tory in 1950s. Now The group has man­u­fac­tur­ing fa­cil­i­ties in Bhi­wadi, Dharam­pur and Ba­hadur­garh. Com­menc­ing with an ini­tial in­vest­ment of Two lakh ru­pees in 1973, this busi­ness en­tity has turned into a multi-mil­lion com­pany in 2016-17. The com­pany first came into ex­is­tence in the 1950s in an­other for­mat.Later on to ex­pand the busi­ness ac­tiv­ity they added new prod­ucts like Lake Food Colours, Cos­metic Colours and Caramel Colours both in Liquid and Pow­der forms.As on date, of the to­tal out­put about forty per­cent comes from the phar­ma­ceu­ti­cal & foodad­di­tives each and the re­main­ing 20 per­cent comes from its cos­metic line-up. Also, about half the pro­duce is ex­ported to coun­tries in the Mid­dle East, South-East Asia and South Amer­ica. In ad­di­tion, mer­chant ex­ports are done to sev­eral other coun­tries of the world. Says Mr Arun Bhard­waj, CEO of the com­pany, “We are among the top three in North In­dia in our seg­ment of in­dus­tries as far as qual­ity is con­cerned.” Sun Food Tech op­er­ates via two branch of­fices, one in Delhi and the other in Mum­bai. Work in other states of the coun­try is done through a dis­trib­u­tor net­work and also by di­rect mar­ket­ing ac­tiv­i­ties. The In­ter­na­tional Mar­ket­ing leg is man­aged by Te­jas Bhard­waj, an Msc de­gree holder from the Univer­sity of Leeds, United King­dom. With the young gun step­ping in, new mar­ket­ing strate­gies have been in­cor­po­rated in the com­pany which has opened new av­enues in the do­mes­tic as well as

in­ter­na­tional mar­kets. Sun Food Tech stands tall in the as­pect that it has an in-house test­ing lab­o­ra­tory. The firm spends a ma­jor por­tion of its rev­enues each year for R&D and prod­uct de­vel­op­ment. This man­u­fac­tur­ing en­tity, which has a work­force of about forty to forty five peo­ple, has most of the em­ploy­ees work­ing for them since the time ofits in­cep­tion.Apart from that they are al­ways en­cour­ag­ing young tal­ents who can bring in new en­ergy to the firm. The mar­ket­ing wing here con­sti­tutes a team of five per­son­nel. The USP of the com­pany is “our qual­ity and com­pet­i­tive­ness.” Mr Arun Bhard­waj point­edly as­serts that “we have an 80 to 90 per­cent re­ten­tion rate of our clients who come from al­most all in­dus­tries re­lated with food, phar­ma­ceu­ti­cal and cos­metic sec­tors.” This is also be­cause Sun Food Tech man­ages to clock in timely de­liv­ery of its pro­duce at least 85 per­cent of the time. At present, the com­pany is func­tion­ing at 70 to 75 per­cent of util­i­sa­tion of its to­tal re­sources. The top man­age­ment at Sun Food Tech is sure of the plans for the fu­ture. Say the Bhard­waj duo in uni­sion – “We wish to log in growth rates of about 50 per­cent each year in the do­mes­tic as well as in­ter­na­tional mar­kets. The main vi­sion around and about here is to be­come an in­ter­na­tion­ally com­pet­i­tive or­gan­i­sa­tion in terms of vol­umes, qual­ity, costs and prof­its. We wish to not just cor­ner a big chunk of the mar­ket share in our spec­trum of prod­ucts but also want to be a lead­ing in­ter­na­tional player in this cir­cuit.” Giv­ing full credit for their suc­cess to hard­work and the good grace of the Lord Almighty, the mes­sage of these en­trepreneurs to those who wish to make a go of their busi­ness ven­tures is very clear - “hard work al­ways pays div­i­dends. Also, if you stick to good qual­ity in your prod­ucts, it will cer­tainly be ap­pre­ci­ated by the clients. “The boss of the com­pany may just be a name to re­mem­ber and even to for­get about, but qual­ity is king in our cir­cles.” With such a healthy mind­set which pow­ers the nar­ra­tive in these quar­ters, Sun Food Tech re­ally seems to be al­most home in its quest for suc­cess.

Arun Dev Bhard­waj, CEO, was con­ferred the award by Chaud­hary Biren­der Singh

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