Ajay Singh –

Business Sphere - - CONTENTS - By Our Correspondent

CMD, SpiceJet

On Wed­nes­day, SpiceJet an­nounced its 'Mega Mon­soon Sale' with un­der which all in­clu­sive fares will start as low as Rs 699. The tick­ets will be avail­able on first come, first served ba­sis. The Mega Mon­soon Sale of­fers all in­clu­sive fares start­ing as low as Rs 699 for its non­stop do­mes­tic flights cov­er­ing routes like Jammu - Sri­na­gar, Sri­na­gar -Jammu, Guwa­hati - Agar­tala, Agar­tala - Guwa­hati, and Aizwal- Guwa­hati amongst oth­ers. The of­fer also in­cludes a lucky draw which gives trav­ellers the chance of win­ning in­ter­na­tional hol­i­day pack­ages to des­ti­na­tions like Dubai, Male, Colombo, Bangkok or Mus­cat. The sale will be open from 28th June till the mid­night of 4th July, 2017. The sale is ap­pli­ca­ble for flights be­tween 14th July 2017 to 24th March 2018 and is valid for travel on non­stop flights on SpiceJet's do­mes­tic net­work. In­dian skies have been locked in a pitched fare bat­tle for the last cou­ple of years as air­lines try to woo cus­tomers with dis­counted fares on a reg­u­lar ba­sis. An­a­lysts be­lieve the stiff com­pe­ti­tion among air­lines amid ro­bust growth in the num­ber of pas­sen­gers is lead­ing to lower fares. Do­mes­tic air pas­sen­ger traf­fic rose 15.15 per cent to 91.34 lakh in April, ac­cord­ing to data from avi­a­tion reg­u­la­tor DGCA (Di­rec­torate Gen­eral of Civil Avi­a­tion). Un­der the GST or Goods and Ser­vices Tax regime that is due to roll out from July 1, econ­omy class air travel is set to be­come cheaper. The tax slab for econ­omy air travel has been fixed at 5 per cent against the ex­ist­ing 6 per cent. How­ever, busi­ness class tick­ets are ex­pected to be­come more ex­pen­sive it's been put un­der the tax bracket of 12 per cent com­pared to the ex­ist­ing nine per cent.

SpiceJet recre­ates the magic of Yoga@35000 feet

Hav­ing pi­o­neered the con­cept of on­board Yoga, SpiceJet, the coun­try’s favourite low-cost car­rier, known for its ar­dent cus­tomer en­gage­ment ini­tia­tives recre­ated the ef­fect this ‘In­ter­na­tional Yoga Day’. SpiceJet crew per­formed Yoga asanas on board on 30 flights to cel­e­brate the day. Af­ter re­ceiv­ing an over­whelm­ing re­sponse from cus­tomers and the in­dus­try as a whole, SpiceJet, which in­tro­duced its ini­tia­tive - ‘High on Yoga@35000 feet’ two years back, yet again ex­e­cuted the pro­gram sched­uled for 21st June 2017. Pas­sen­gers were seen par­tic­i­pat­ing in per­form­ing travel-friendly asanas them­selves while seated. SpiceJet con­tin­ues to of­fer Yoga on board with­out com­pro­mis­ing on pas­sen­ger safety and within reg­u­la­tory com­pli­ances on its se­lect long haul flights on a reg­u­lar ba­sis. The air­line, in part­ner­ship with the Isha Foun­da­tion (isha.sad­hguru.org) has con­sti­tuted a unique pro­gram wherein SpiceJet’s crew, trained by Isha Foun­da­tion in­struc­tors, per­form Upa-Yoga prac­tices specif­i­cally de­signed to be done on board its long haul flights. Around 170 SpiceJet crew mem­bers spe­cially trained to per­form Upa-Yoga taught by ded­i­cated Isha in­struc­tors

un­der­take a ten min­utes ses­sion on board, across the SpiceJet net­work, on a reg­u­lar ba­sis.

SpiceJet awards LIFT for Tourist Class Seat­ing in 737 MAX & 737 Next Gen Air­craft

In sync with its ‘cus­tomer first’ ap­proach, SpiceJet, In­dia’s favourite low-cost car­rier, has awarded a seat pro­gramme to US-based com­mer­cial air­craft seat­ing man­u­fac­turer, LIFT by EnCore for its first 50 Boe­ing 737 MAX air­craft. A part of SpiceJet’s cur­rent Boe­ing 737 Next Gen fleet will also be retro­fit­ted with the new seats. Ow­ing to its su­pe­rior de­sign, lighter weight and ex­tra legroom, pas­sen­ger­centric Tourist Class Seat­ing has gar­nered tremen­dous pop­u­lar­ity in the global avi­a­tion space. It is also wider than other seats within the air­craft cat­e­gory. Once in place, it will el­e­vate com­fort and con­ve­nience of pas­sen­gers and en­hance cus­tomer ex­pe­ri­ence. Mr. Ajay Singh – CMD, SpiceJet said, “We are go­ing to en­sure that our cus­tomers have the most com­fort­able seats to sit on when they fly SpiceJet. The seats that we have or­dered to­day are the widest, with the most legroom, and the light­est seats avail­able to­day.” Eli­jah Do­brusin, Vice Pres­i­dent of De­vel­op­ment & Strat­egy for LIFT by EnCore, said, “The SpiceJet pro­gram award brings to­gether two com­pa­nies with very sim­i­lar goals. We are mar­ket dis­rupters with the goal of op­ti­miz­ing the pas­sen­ger ex­pe­ri­ence, and we look for­ward to pro­vid­ing LIFT Tourist Class Seat­ing for SpiceJet’s cus­tomers.” EnCore is a pioneer with Tourist Class Seat­ing and is known glob­ally for in­no­va­tion, re­li­a­bil­ity, and on­time de­liv­ery.

SpiceJet se­lects TCI Cabin In­te­rior to de­sign and man­u­fac­ture Gal­leys of its B737 MAX fleet

SpiceJet, the coun­try’s favourite low- cost car­rier, is pre­par­ing to cod­dle its cus­tomers with a new look and smart in­te­ri­ors. The air­line has inked an agree­ment with TCI to de­sign and man­u­fac­ture gal­leys for its 155 B737 MAX planes, de­liv­er­ies of which start next year. TCI is a global player in avi­a­tion in­dus­try in de­sign, cer­ti­fi­ca­tion and man­u­fac­tur­ing of cabin in­te­ri­ors. On the oc­ca­sion, Mr. Ajay Singh – CMD, SpiceJet said, “We want to of­fer the very best prod­ucts to our pas­sen­gers and our agree­ment with TCI is yet an­other ini­tia­tive in our con­stant pur­suit to fur­ther en­hance our qual­ity of ser­vice.” TCI said the SpiceJet deal will help it con­sol­i­date its po­si­tion in the South Asia Mar­ket. Mr. Hasan Bu­rak Gul­temiz, Sales & Busi­ness De­vel­op­ment Man­ager, TCI, said, "TCI’s smart de­sign phi­los­o­phy brings a light-weight, yet durable gal­ley sys­tem.”

SpiceJet Signs a Let­ter of In­tent with Bom­bardier for up to 50 Q400 Air­craft

SpiceJet an­nounced to­day from the In­ter­na­tional Paris Air Show, that it has signed a let­ter of in­tent (LOI) with Bom­bardier Com­mer­cial Air­craft, for up to 50 Q400 tur­bo­prop air­lin­ers. The LOI in­cludes 25 Q400 tur­bo­props and pur­chase rights on an ad­di­tional 25 air­craft. Based on the Q400 tur­bo­prop list price, an or­der could be val­ued at up to US $ 1.7B bil­lion. This would be the sin­gle big­gest or­der for the Q400. “I am de­lighted to an­nounce this new or­der for 50 Q400 planes. SpiceJet op­er­ates In­dia’s largest re­gional fleet and is the only or­ga­nized op­er­a­tor in this space. This or­der will help us fur­ther in­crease con­nec­tiv­ity to smaller towns and cities and help re­alise Prime Min­is­ter Naren­dra Modi’s vi­sion of en­sur­ing that ev­ery In­dian can fly,” said Ajay Singh – Chair­man and Man­ag­ing Di­rec­tor, SpiceJet. “Our pas­sen­gers will be able to fly to more cities and help ex­pand In­dia’s al­ready boom­ing avi­a­tion mar­ket.” “I con­grat­u­late SpiceJet on this new or­der for 50 Q400 planes. This lat­est air­craft or­der by SpiceJet, which has been an en­thu­si­as­tic sup­porter and par­tic­i­pant of In­dia's re­gional con­nec­tiv­ity scheme, will help fur­ther take for­ward the gov­ern­ment’s vi­sion to pro­vide air con­nec­tiv­ity to the com­mon man. It is also a tes­ta­ment to the huge de­mand for air travel in the smaller towns and cities of In­dia,” said RN Choubey, Sec­re­tary, Min­istry of Civil Avi­a­tion, Gov­ern­ment of In­dia. “We are proud to sign this agree­ment as it is an­other demon­stra­tion of the Q400’s su­pe­ri­or­ity in the tur­bo­prop mar­ket. When fi­nal­ized, the re­peat or­der will in­crease the Q400 air­craft fleet in the fast-grow­ing mar­ket in the Asia-Pa­cific re­gion and will launch the high-den­sity 86-pas­sen­ger model of the Q400 air­craft in In­dia,” said Fred Cromer, Pres­i­dent, Bom­bardier Com­mer­cial Air­craft. “This is also com­pelling ev­i­dence that the de­mand

for tur­bo­prop air­craft is healthy in short-to medium-haul mar­kets that can’t eco­nom­i­cally sup­port jets that are more ex­pen­sive to op­er­ate.” “The Q400 is the largest tur­bo­prop air­craft avail­able on the mar­ket and the 86-seat con­fig­u­ra­tion will sup­port SpiceJet de­velop its do­mes­tic op­er­a­tions from Tier-2 and Tier-3 cities across In­dia,” said François Cog­nard, Vice Pres­i­dent, Sales, South-Asia and Aus­trala­sia. “Our con­tin­ued part­ner­ship sets the stage for a brighter fu­ture, and years of prof­itable and ef­fi­cient op­er­a­tions for SpiceJet.” SpiceJet op­er­ates a fleet of 35 Nex­tGen­er­a­tion 737s and 20 Bom­bardier Q400s. Since 2010, SpiceJet has taken de­liv­ery of 15 Q400 air­craft. The air­line cur­rently op­er­ates 20 Q400 air­craft in a 78-seat con­fig­u­ra­tion to do­mes­tic and in­ter­na­tional des­ti­na­tions. When con­cluded, this fleet ex­pan­sion will pro­vide SpiceJet the abil­ity to grow prof­itably and lever­age the ro­bust de­mand fore­cast in the world’s fastest grow­ing re­gional avi­a­tion mar­ket. Bom­bardier’s Q Se­ries tur­bo­props and CRJ Se­ries re­gional jets have made sig­nif­i­cant ad­vances in the Asi­aPa­cific re­gion where ap­prox­i­mately 190 air­craft – in­clud­ing more than 165 Q Se­ries tur­bo­props -- are in ser­vice with or on or­der by over 25 cus­tomers and op­er­a­tors. Bom­bardier has recorded firm or­ders for a to­tal of 585 Q400 air­craft.

Ajay Singh – CMD, SpiceJet

R. N. Choubey, Sec­re­tary, Min­istry of Civil Avi­a­tion

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