On The High Road with Fash­ion De­sign­ing and Block Print­ing

Business Sphere - - MAGIC OF COLOURS - By Our Cor­re­spon­dent

Sheer tal­ent is some­thing which al­ways dis­tin­guishes one from the crowd. It is a qual­ity which can’t be copy pasted from any­where. One can fall back on this trait to try to eke out a pro­fes­sional ex­is­tence in any field. And tal­ent in fash­ion de­sign­ing with a spe­cial streak in BLOCK PRINT­ING is what sets Divya apart from the oth­ers of her ilk. Hav­ing gar­nered twelve years of ex­pe­ri­ence in this field, this very tal­ented lady has a Diploma in Fash­ion De­sign­ing from I.I.F.T.. Now in Delhi armed with a knack for block print­ing tech­niques, she started work­ing in Chandigarh in 2010. Also, she delved into the arena of cos­tume de­sign­ing in the year 2015. In­ter­est­ingly, her dresses were worn by celebri­ties in mu­sic videos of Preet Brar, Malkit Singh, Jaggi Jagowal, Ru­pali, Dr.Zeus and Feroz Khan. She also has a tie up with Pun­jeeri Pro­duc­tion - a Pro­duc­tion House in Birm­ing­ham, United King­dom for cos­tume de­sign­ing. Presently Divya is op­er­at­ing from her stu­dio in La­j­pat Na­gar in New Delhi. In­ci­den­tally, she has a good hold in the mar­ket in Punjab & Haryana for her suits and her suits are also ex­ported to the Pun­jabi com­mu­nity abroad. She is cur­rently ex­port­ing suits each year to coun­tries like United States of Amer­ica, United King­dom, Aus­tralia, Sin­ga­pore and Canada. Divya, who is very par­tic­u­lar about her work, has cer­tain am­bi­tious plans on the anvil. In the blueprint stage is her dream de­sire to get into the niche of cos­tume de­sign­ing for Bol­ly­wood ac­tors and actresses as she has al­ready es­tab­lished her name in the block print­ing in­dus­try of the coun­try. When one is armed with lots of tal­ent and is will­ing to go that ex­tra mile of putting in tons of hard work, these tar­gets do not seem unattain­able at all. If any­thing, it seems like the log­i­cal con­clu­sion to the Divya suc­cess story. Facebook Link - www.facebook.com/block­print­ing­by­di­vya/ Con­tact Num­ber - +91-7837401774


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