Clarity in mind and in work about what is to be delivered to clients; this is the basic underlying principle and USP at Puri Electronics Pvt. Ltd. Involved in manufacturing electronic sub-assemblies for LED bulbs, panel lights and street lights, this company was founded by Mr. Ashok Puri in 1986 with a very small initial capital. The company logged in a turnover of Rs 35 crore in 2016-17, a good jump from Rs 20 crore grossings the year before. In addition, “we are expecting to touch Rs 45 crore revenues this year.” Says Mr. Puri. Puri Electronics has a manufacturing unit in Rudrapur, Uttarakhand (1500 meters) and one in Delhi. Both units are equipped with the very latest equipment which includes `Through Hole Auto Insertion’ and SMD lines. The Delhi unit churns out choke coils by making use of multispindle winding machines. The Rudrapur facility is engaged in assembly of drivers for use in LED products. Also, this firm spends about twenty lakh each year for research and development activities. Puri Electronics is accredited with BIS and ISO 9001 certifications and has received an award for being the best SME in Uttarakhand in 2014. Of its working ranks of 170 people, five are dedicated towards R&D purposes. The company tolls in an employee retention figure of all of 95 percent and believes in providing a “clean and family-like atmosphere for all our staffers.” Going back in memory lane, Mr. Ashok Puri fondly recalls the time when “we had actually started out with telephones and then gotten into DVD and VCD assemblies. After this we also made a foray into drivers for CFLs and now are actively engaged in the LED line-up.” Mr. Ashok Puri, armed with a CA and LLB degrees, is aided and abetted by Mr. Annant Puri (Director), an electrical engineer from Purdue University, since the year 2010. The duo firmly believes that the entire credit for their success goes to “sheer hard work and tons of good luck bestowed on them by the Lord Almighty.”They also chortle out that the “new GST regime is very positive for us and has helped us add on a few more clients who were earlier importing from Chinese companies.” Another happy development in these ramparts is that even the government is favouring this industry by regressively promoting LED products. However Mr Puri does feel that “refund in our tax structure should be done faster since good money gets stuck there at times.” Puri Electronics Pvt. Ltd., for the
record, manages to retain 95 percent of its clients. Some of these are Orient Electric, Prakash C&S, Surya, Jay Auto and ME Techno. Strict discipline in the work regime ensures timely delivery and maintenance of good quality in all operations. Also, the raw material for manufacturing is carefully selected and each and every product is tested very properly before being shipped out to the client. The main vision and goal at this firm is to “make our presence felt all the more in our niche area and to touch turnover figures of Rs 100 crore by 2020 AD.” Strongly voicing the thought that “one should work with honesty and sincerity, and then nothing can come in your way,” the Puris seem pretty well set on the road to further success. And of course, if they continue to plod along with the dedicated vibe with which they presently do, it is just a matter of time before heaps of accolades and more clients come their way.
Ashok Puri, Director
Annant Puri, Director