Business Sphere - - CONTENTS - By Our Cor­re­spon­dent

Clar­ity in mind and in work about what is to be de­liv­ered to clients; this is the ba­sic un­der­ly­ing prin­ci­ple and USP at Puri Elec­tron­ics Pvt. Ltd. In­volved in man­u­fac­tur­ing elec­tronic sub-assem­blies for LED bulbs, panel lights and street lights, this com­pany was founded by Mr. Ashok Puri in 1986 with a very small ini­tial cap­i­tal. The com­pany logged in a turnover of Rs 35 crore in 2016-17, a good jump from Rs 20 crore gross­ings the year be­fore. In ad­di­tion, “we are ex­pect­ing to touch Rs 45 crore rev­enues this year.” Says Mr. Puri. Puri Elec­tron­ics has a man­u­fac­tur­ing unit in Ru­dra­pur, Ut­tarak­hand (1500 me­ters) and one in Delhi. Both units are equipped with the very lat­est equip­ment which in­cludes `Through Hole Auto In­ser­tion’ and SMD lines. The Delhi unit churns out choke coils by mak­ing use of mul­ti­spin­dle wind­ing ma­chines. The Ru­dra­pur fa­cil­ity is en­gaged in assem­bly of driv­ers for use in LED prod­ucts. Also, this firm spends about twenty lakh each year for re­search and de­vel­op­ment ac­tiv­i­ties. Puri Elec­tron­ics is ac­cred­ited with BIS and ISO 9001 cer­ti­fi­ca­tions and has re­ceived an award for be­ing the best SME in Ut­tarak­hand in 2014. Of its work­ing ranks of 170 peo­ple, five are ded­i­cated to­wards R&D pur­poses. The com­pany tolls in an em­ployee re­ten­tion fig­ure of all of 95 per­cent and be­lieves in pro­vid­ing a “clean and fam­ily-like at­mos­phere for all our staffers.” Go­ing back in mem­ory lane, Mr. Ashok Puri fondly re­calls the time when “we had ac­tu­ally started out with tele­phones and then got­ten into DVD and VCD assem­blies. Af­ter this we also made a foray into driv­ers for CFLs and now are ac­tively en­gaged in the LED line-up.” Mr. Ashok Puri, armed with a CA and LLB degrees, is aided and abet­ted by Mr. An­nant Puri (Direc­tor), an elec­tri­cal en­gi­neer from Pur­due Uni­ver­sity, since the year 2010. The duo firmly be­lieves that the en­tire credit for their suc­cess goes to “sheer hard work and tons of good luck be­stowed on them by the Lord Almighty.”They also chor­tle out that the “new GST regime is very pos­i­tive for us and has helped us add on a few more clients who were ear­lier im­port­ing from Chi­nese com­pa­nies.” An­other happy de­vel­op­ment in these ram­parts is that even the govern­ment is favour­ing this in­dus­try by re­gres­sively pro­mot­ing LED prod­ucts. How­ever Mr Puri does feel that “re­fund in our tax struc­ture should be done faster since good money gets stuck there at times.” Puri Elec­tron­ics Pvt. Ltd., for the

record, man­ages to re­tain 95 per­cent of its clients. Some of these are Ori­ent Elec­tric, Prakash C&S, Surya, Jay Auto and ME Techno. Strict dis­ci­pline in the work regime en­sures timely de­liv­ery and main­te­nance of good qual­ity in all op­er­a­tions. Also, the raw ma­te­rial for man­u­fac­tur­ing is care­fully se­lected and each and ev­ery prod­uct is tested very prop­erly be­fore be­ing shipped out to the client. The main vi­sion and goal at this firm is to “make our pres­ence felt all the more in our niche area and to touch turnover fig­ures of Rs 100 crore by 2020 AD.” Strongly voic­ing the thought that “one should work with hon­esty and sin­cer­ity, and then noth­ing can come in your way,” the Puris seem pretty well set on the road to fur­ther suc­cess. And of course, if they con­tinue to plod along with the ded­i­cated vibe with which they presently do, it is just a mat­ter of time be­fore heaps of ac­co­lades and more clients come their way.

Ashok Puri, Direc­tor

An­nant Puri, Direc­tor

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