Min­is­ter of State (Fi­nance) Shri Shiv Pratap Shukla

Business Sphere - - CONTENTS - By Our Cor­re­spon­dent

At the end of the day, it is the as­sur­ance of good qual­ity which seals any deal. This is also the happy co-in­ci­dence in the case of the VBROS Group. Set up in 1998 by Mr. Vi­jay Khem­chan­dani - B.E in Me­chan­i­cal En­gi­neer­ing, this busi­ness en­tity is into man­u­fac­tur­ing of plas­tic mould­ing parts. Armed with very high-qual­ity rat­ings, VBROS Group con­firms that “our turnover in 2016-17 was Rs 66 crore, a hike from the pre­vi­ous year’s Rs 56 crore.” With no tech­ni­cal tie ups or joint ven­ture, VBROS is 100% In­dian owned fam­ily brand. This com­pany is presently grow­ing at a rate of ten to eleven per­cent each year. It has the ISO TS 16949 cer­ti­fi­ca­tion. It works on the steam of five man­u­fac­tur­ing plants. Of these, three are in Mane­sar Gurgaon, and one each in Ajmer, Rajasthan, and Ahemd­abad, Gu­jarat. Plas­tic in­jec­tion mould­ing pro­cesses are used for pro­duc­tion pur­poses. The com­pany works on the steam of 60 In­jec­tion Mould­ing Ma­chines, Vi­bra­tion Weld­ing Tech­nol­ogy, Ul­tra­sonic Weld­ing Tech­nol­ogy, Assem­bly lines, P.U. Paintshop, Pad print­ing tech­nol­ogy and its own Tool Room fa­cil­i­ties. In ad­di­tion, VBROS is look­ing at in­creas­ing its tech­nol­ogy and au­to­ma­tion foot­print. The VBROS group is al­ready well-known in the arena of tech­ni­cal ex­per­tise and knowl­edge, on-time de­liv­ery, and good af­ter sales ser­vice as its ba­sic USPs. VBROS’ prime­time Tier- I clients of this pro­duc­tion hub for four wheelers are Mahin­dra & Mahin­dra (auto di­vi­sion), Lu­max Man­noh, Lu­max In­dus­tries Ltd., Sona Koyo Steer­ing Sys­tems Ltd., Mother­sons Sumi Sys­tems Ltd., Mag­neti Marelli Mother­son, etc and as Tier-II VBROS serves Maruti Suzuki, Toy­ota, Honda, Nis­san et al. For two wheelers, the cus­tomer line-up in­cludes Mahin­dra Two Wheelers Ltd., Pi­ag­gio, Unitech Ma­chines, Si­etz Tech­nolo­gies In­dia Pvt. Ltd., Fiem In­dus­tries Ltd., and as tier-II Yamaha, Hero and Honda et al. VBROS is an es­tab­lished ven­dor for com­mer­cial and farm equip­ment cus­tomers such as Mahin­dra, New Hol­land, Es­corts, SML iSuzu, etc. and has ven­tured into bi­cy­cle in­dus­try sup­ply­ing sev­eral safety re­lated parts to Hero Cy­cles. Di­ver­si­fy­ing into Elec­tri­cal in­dus­try as well, VBROS is grab­bing all the op­por­tu­ni­ties to be­come one of the great­est plas­tic in­jec­tion and assem­bly ven­dors. Not sur­pris­ingly, the client re­ten­tion rate is a whop­ping one hun­dred per­cent. Mr. Khem­chan­dani, the trail­blaz­ing head here, has a B.Tech de­gree in Me­chan­i­cal En­gi­neer­ing. He has worked ex­tremely hard to es­tab­lish the VBROS brand. In this ef­fort of his, he is aided and abet­ted by his two daugh­ters. Ms. Prat­i­bha Khem­chan­dani- B.E in elec­tron­ics & com­mu­ni­ca­tion and an MBA in op­er­a­tions, takes care of all ac­tiv­i­ties of the group. In ad­di­tion, Ms. Nee­l­ima Khem­chan­dani heads the mar­ket­ing arm and joined hands with him in 2016. A B.Tech in Com­puter Science, she has also done an MBA in mar­ket­ing. The prime­time blue­print and aim of the Khem­chan­dani trio is “to make VBROS a renowned brand not only in In­dia but on the world stage. Also plan­ning a foray into the au­to­mo­bile OEM seg­ment in In­dia, this team of three have

an­other wish-list as well. They are plan­ning a ven­ture into ex­ports and di­ver­si­fi­ca­tion from auto to other plas­tic in­dus­tries.” In ad­di­tion, they ide­ally en­vi­sion to cross the Rs 150 to 200 crore turnover range by 2020 AD. The ul­ti­mate credit of the suc­cess of this com­pany goes to the VBROS team’s hard work and al­ways to the cus­tomer sup­port that VBROS has re­ceived, is what Mr. Khem­chan­dani strongly feels. Par­tic­i­pat­ing in CSR ac­tiv­i­ties is an­other forte here. In fact, VBROS has spon­sored many so­cial events; a re­cent one be­ing Ku­mar Me­mo­rial Awards held in Fe­bru­ary 2017 in which ru­ral schools and chil­dren were given a chance and plat­form to ven­ture into pub­lic speak­ing. Speak­ing over­all, this man­u­fac­tur­ing en­tity has logged in a very good scorecard. The VBROS group has a very able set of work­ers slog­ging it out day and night for mak­ing its brand a name to reckon with. To be­gin with, VBROS does not only make plas­tic com­po­nents but also takes on the de­vel­op­ment of plas­tic in­jec­tion tool­ings and moulds in China, Tai­wan and In­dia. These units, lead by two ladies, have a plain and sim­ple mes­sage to give - “It is not as if a wo­man can­not take charge of a tech­ni­cal seg­ment. She is fully and to­tally ca­pa­ble of com­pre­hend­ing im­por­tant tech­ni­cal nu­ances and lead­ing such a busi­ness all on her own ac­cord.” Also, they have be­gun em­ploy­ing a large num­ber of women in their com­pany an­nals. When the en­tire ethos and at­ti­tude of the com­pany is so trendy, with-thetimes, and qual­ity-con­scious, it will be no sur­prise if one finds the VBROS name trail­blaz­ing all across its niche.

Nee­l­ima Khem­chan­dani (L), Ex­ec­u­tive Direc­tor NPD and Mar­ket­ing, Vi­jay Khem­chan­dani (C), Manag­ing Direc­tor and Prat­i­bha Khem­chan­dani, Ex­ec­u­tive Direc­tor Plant

Vbros Build­ing

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