Amongst top 5 play­ers in men­thol and es­sen­tial oils

Business Sphere - - MENTHOL & ESSENTIAL OILS - By Our Cor­re­spon­dent

Think about men­thol and es­sen­tial oils. You will be shipped to a ter­rain of well­ness. The re­fresh­ing aroma is as­so­ci­ated with myr­iad health and well­ness ben­e­fits. This or­ganic com­pound made ob­tained from corn mint, pep­per­mint, or other mint oils has di­verse well­ness ap­pli­ca­tions. Here is a firm that has been in­volved in the man­u­fac­tur­ing of men­thol, es­sen­tial oils and al­lied prod­ucts, con­tribut­ing to a health­ier so­ci­ety since 2003. We are delv­ing about Praveen Aroma Pvt. Ltd.. The ISO 9001:2008, ISO 22000, GMP, and FDA cer­ti­fied com­pany is head­quar­tered at Okhla In­dus­trial Area in the na­tional cap­i­tal city with state-of-the-art fac­to­ries in UP and Ut­taran­chal. The com­pany also deals in agri-Seeds. “We are amongst the top five play­ers in our seg­ment in terms of qual­ity. A re­search-ori­ented and qual­ity-fo­cused or­ga­ni­za­tion, we are com­mit­ted to de­liver what our clients ex­actly re­quire,” says a mag­netic Mr. Parveen Ras­togi, Manag­ing Direc­tor. The nais­sance of Praveen Aroma is rooted to its found­ing as Jayshree Chem­i­cals, which in later years be­came a pri­vate lim­ited com­pany. The brain­child be­hind the es­tab­lish­ment of this firm is the young, dy­namic and vi­sion­ary Mr. Parveen Ras­togi. At an age when teenagers choose their ca­reer plat­forms and ac­cord­ingly opt for their ed­u­ca­tional vo­ca­tion, 17 year-old Ras­togi gave shape to his dreams of en­trepreneur­ship! It was the year 2003. And the jour­ney from Jayshree Chem­i­cals to its rechris­ten­ing as Praveen Aroma in 2011 has been chal­leng­ing as well as in­stru­men­tal. A grad­u­ate from Hindu Col­lege Mo­rad­abad, Mr. Ras­togi draws in­spi­ra­tion from Dhirub­hai Am­bani’s ways of work­ing. Dis­abled by po­lio, he never let the dis­abil­ity de­ter his suc­cess! He likes work­ing in a closed cabin and think­ing big be­sides be­ing al­ways fo­cused on his goals. No won­der the em­pire that he had cre­ated from the scratch in a short span of time well cor­rob­o­rates his be­liefs and judg­ments! Ex­pand­ing and di­ver­si­fi­ca­tion fur­ther broad­ened the hori­zons of Praveen Aroma. In the year 2011, Mr. Ras­togi ac­quired Con­ti­nen­tal Seeds & Chem­i­cals Ltd. in­volv­ing an in­vest­ment of Rs. 4 crore. The firm deals in agri-seeds from wheat and paddy that ben­e­fits farm­ers. Cur­rently, this firm is perched at a turnover of Rs. 60 crore. With Praveen Aroma gen­er­at­ing a turnover of Rs. 182

crore in the last fis­cal, the to­tal group turnover stands at Rs. 320 crore. The group as a whole, is tar­get­ing Rs. 400 crores in 2018 fis­cal! Mr. Ras­togi has been rec­og­nized for his con­tri­bu­tion to his cho­sen in­dus­try seg­ment over time. He is a re­cip­i­ent of a na­tional award and MSME ex­cel­lence award and other hon­ors.

Prod­uct Cat­e­gories

• Men­thol: Men­thol crys­tals, men­thol nee­dle crys­tals (rice), pep­per­mint oil of all grades, men­thol pow­der and flakes

• Mint Oils (ex ar­ven­sis): De­men­tholised oil, corn­mint oil/ men­tha oil, l-limonene

• Mind De­riv­a­tives: Nat­u­ral CIS-3 hexenol, 3-oc­tanol, graded men­thones, men­thyl ac­etate, CIS-3 hexenol ac­etates

• Other Es­sen­tial Oils and De­riv­a­tives: Men­tha peiperita oil, basil oil, anet­hole, etc.

• Agri- sheets. “Last year we in­vested Rs. 2 crore on R&D for new prod­uct de­vel­op­ments. We are look­ing for­ward to­wards cre­at­ing a new prod­uct from the waste of pyri­dine called rolupresol. When­ever there is a surgery, antacids are cre­ated and rolupresol helps in pre­ven­tion of liver dam­age,” says Mr. Ras­togi. Praveen Aroma is equipped with two ro­bust state-of-the-art fac­to­ries at Samb­hal (UP) and Bazpur (Ut­taran­chal). Both the units are ac­cou­tered with the most mod­ern ma­chines and tools. An in-house R&D cen­tre and qual­ity con­trol unit fa­cil­i­tates de­vel­op­ment of in­no­va­tive and qual­ity prod­ucts. Prox­im­ity of the fac­to­ries to mint grow­ing re­gions of Ut­tar Pradesh and UK en­ables quick ac­cess to raw ma­te­rial di­rectly from farm­ers. This re­duces chances of adul­ter­ation. Ev­ery prod­uct un­der­goes strin­gent qual­ity checks, right from raw ma­te­rial pro­cure­ment stage to fi­nal de­liv­ery. “Over the years, we have carved a dis­tinc­tive niche as a trusted name. We cater to small and big com­pa­nies from the well­ness seg­ment in­clud­ing farm­ers. Few of our clients worth men­tion­ing are Nec­tar Life­sciences, GK Bur­man Her­bals, Swati Men­thol, to name a few,” says Mr. Ras­togi.

Hall­marks

• ISO 9001:2008, ISO 22000, GMP, and FDA cer­ti­fied firm

• 15 years of trust in the In­dian mar­ket

• Two ad­vanced fac­to­ries in UP and Ut­tarak­hand

• Team strength of 100 per­ma­nent and 500 con­trac­tual peo­ple

• 90% re­ten­tion of staff

• Max­i­mum re­ten­tion of clients

• 100% com­mit­ment to cus­tomer sat­is­fac­tion.

Praveen Aroma is backed by a work­force of com­mit­ted and ded­i­cated peo­ple - 100 per­ma­nent and 500 con­trac­tual. 90% of the staff has been re­tained since in­cep­tion deem­ing it as one of the most trusted com­pa­nies in its in­dus­try seg­ment. They en­joy a plethora of ben­e­fits and fa­cil­i­ties. When asked about the many chal­lenges he had faced in his en­tre­pre­neur­ial jour­ney till date, Mr. Ras­togi says, “There were lot of fi­nan­cial problems. Banks weren’t supportive. They don’t co­op­er­ate or help; they only try to save their jobs.” On GST, he opines, “GST is a bril­liant idea but im­ple­men­ta­tion is not up to the mark. Nu­mer­ous un­or­ga­nized play­ers from di­verse in­dus­try seg­ments have shut down be­cause of GST.” Known as Gopal in UP for his char­i­ta­ble ac­tiv­i­ties, Mr. Ras­togi be­lieves in work­ing in a sim­ple man­ner. Any­one who seeks help from him never goes empty handed. He has helped hun­dreds in need in UP. Mr. Ras­togi has a prac­ti­cal view on suc­cess – “If you have a fo­cused goal and work hard with a proper ex­e­cu­tion plan, you can eas­ily achieve suc­cess.” He looks for­ward to­wards list­ing of both the com­pa­nies. Con­sid­er­ing him­self as a per­son of buy­ing and sell­ing which has steered him to­wards the present suc­cess stature, the charis­matic en­tre­pre­neur is en­vis­ag­ing to ex­pand his busi­ness world­wide. Sky is the limit!

Parveen Ras­togi, Manag­ing Direc­tor

MSME Award

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