Gau­tam Chatterjee,

Business Sphere - - CONTENTS - By Our Cor­re­spon­dent

Man­ag­ing Di­rec­tor and Chief Ex­ec­u­tive Of­fi­cer, Ex­ide In­dus­tries Ltd.

Ex­ide In­dus­tries Ltd, South Asia’s largest lead acid stor­age bat­tery maker to­day launched a new range of au­to­mo­tive bat­ter­ies in the In­dian mar­ket branded Epiq. The bat­tery comes with a 6-year war­ranty – the high­est in the In­dian mar­ket, show­ing the com­pany’s con­fi­dence in its cut­ting edge tech­nol­ogy. “As the In­dian au­to­mo­tive mar­ket ma­tures and new gen­er­a­tion cars be­come more de­mand­ing with a slew of elec­tri­cal gad­gets putting more load on the ve­hi­cle’s elec­tri­cal sys­tem, the bat­tery has to live up to the ex­pec­ta­tions of the mod­ern auto en­thu­si­ast and keep pace with this chang­ing trend. We sourced the best tech­nol­ogy in the world to make a bat­tery that will last for a long time in the In­dian con­di­tions. Epiq takes the au­to­mo­tive bat­tery tech­nol­ogy in the coun­try to the next gen­er­a­tion” said Mr Gau­tam Chatterjee, Man­ag­ing Di­rec­tor and Chief Ex­ec­u­tive Of­fi­cer, Ex­ide In­dus­tries Ltd. Epiq hits the In­dian streets af­ter months of field tri­als by Ex­ide in the try­ing In­dian con­di­tions. Tech­nol­ogy has been adopted and adapted to suit the lo­cal re­quire­ments and unique ways of In­dian driv­ing re­al­i­ties like bumper to bumper jams and pot­holed roads. While the Epiq will be man­u­fac­tured in Ex­ide’s cut­ting edge fac­to­ries across the coun­try, it will be sold ex­clu­sively through its na­tional net­work of 1500 premium Ex­ide Care out­lets. “We put our unique knowl­edge of op­er­at­ing for sev­enty years in the In­dian mar­ket to bring out the Epiq. It will soon set a bench­mark in the In­dian bat­tery in­dus­try,” said Mr Su­bir Chakraborty, Di­rec­tor Au­to­mo­tive, Ex­ide In­dus­tries Ltd. Epiq, which is po­si­tioned and tar­geted at the high­est end of the au­to­mo­tive bat­tery af­ter­mar­ket, will be avail­able in full range for cars and SUVs op­er­at­ing in the In­dian mar­ket. It will be the most premium ve­hic­u­lar bat­tery from Ex­ide. While Epiq will be the flag­ship sub­brand of Ex­ide, the com­pany also launched a slew of other prod­ucts tar­geted at the other seg­ments of the au­to­mo­tive bat­tery af­ter­mar­ket. An­tic­i­pat­ing the needs for a high per­for­mance bat­tery at an af­ford­able price, Ex­ide also launched Ex­ide Gold with 18-month war­ranty for the en­tire range of four-wheel­ers. For the com­mer­cial and me­tered taxi mar­ket it launched a com­pet­i­tively priced Ex­ide Cabby.

About Ex­ide:

Ex­ide In­dus­tries Ltd is the coun­try’s largest man­u­fac­turer of lead acid stor­age bat­ter­ies and power stor­age so­lu­tions provider. With seven in­ter­na­tional stan­dard fac­to­ries spread across the na­tion for pro­duc­ing bat­ter­ies, the com­pany of­fers one of the widest ranges of bat­ter­ies for ev­ery con­ceiv­able ap­pli­ca­tion in au­to­mo­tive as well as in­dus­trial seg­ments. To com­plete the en­tire value chain the com­pany has two cap­tive lead smelt­ing units and two UPS man­u­fac­tur­ing fa­cil­i­ties. Ex­ide also has man­u­fac­tur­ing fa­cil­i­ties in Sri Lanka and does busi­ness glob­ally through its sub­sidiaries and in­ter­na­tional af­fil­i­ates. Ex­ide’s prod­ucts are sold glob­ally, par­tic­u­larly in de­vel­oped mar­kets like Aus­tralia, Ja­pan and Western Europe, un­der its own brand names. Ex­ide’s strong brand pull, es­tab­lished in In­dia for about a hun­dred years, is sup­ple­mented by its na­tion­wide dealer net­work and a very strong R&D cen­ter. With the help of its col­lab­o­ra­tors – Shin Kobe and Fu­rukawa of Ja­pan and East Penn of the US - Ex­ide has con­sis­tently re­mained at the cut­ting edge of in­ter­na­tional bat­tery tech­nol­ogy and in­tro­duced var­i­ous pi­o­neer­ing prod­ucts and power stor­age so­lu­tions in the In­dian and global mar­kets. Ex­ide’s vast prod­uct range, that in­cludes every­thing from the small­est UPS bat­ter­ies to the gi­ant sub­ma­rine bat­ter­ies, find ap­pli­ca­tions in au­to­mo­tive, two-wheel­ers, in­vert­ers, UPS, power, tele­com and rail­ways, among oth­ers. Ex­ide is also present in the non-con­ven­tional en­ergy busi­ness where it de­signs and in­te­grates so­lar and wind power so­lu­tions for use in re­mote ar­eas of the coun­try. Ex­ide’s cus­tomer list in­cludes some of the top most in­ter­na­tional names in in­dus­tries as di­verse as au­to­mo­tive, earth mov­ing equip­ment, tele­com and UPS man­u­fac­tur­ers. With an an­nual to­tal in­come of Rs 8702.53 crore (as on 31st March 2017), the com­pany is the largest among the branded lead acid stor­age bat­tery busi­nesses in In­dia. The com­pany has been con­sis­tently prof­itable and pay­ing div­i­dend ev­ery sin­gle year since its in­cep­tion.

Gau­tam Chatterjee, Man­ag­ing Di­rec­tor and Chief Ex­ec­u­tive Of­fi­cer, Ex­ide In­dus­tries Ltd.

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