Business Sphere

Ministry of Textiles

- By Our Correspond­ent

INDIA size, a National Sizing Survey will be conducted by the National Institute of Fashion Technology (NIFT), New Delhi, under the Ministry of Textiles, Govt of India, to develop a comprehens­ive size chart for ready-to-wear industry based on the body measuremen­ts of the Indian population. It is a scientific exercise where anthropome­tric data will be collected from a sample population in the age group 15 to 65 years to create a database of measuremen­ts that will result in a standardiz­ed size chart which is representa­tive of the Indian population and can be adopted by the apparel industry. A large percentage of shoppers face difficulty in finding clothes that fit perfectly according to their body measuremen­ts. The reason is difference­s in anthropome­tric built of people in different geographic­al regions across the country. Till date 14 countries have successful­ly completed national sizing surveys: USA, Canada, Mexico, UK, France, Spain, Germany, Korea, China and Australia. The surveys entail measuring statistica­lly relevant sample size pan country using human safe technology of 3D whole body scanner, a non-contact method of taking body measuremen­ts and analyzing the collected data to create size charts. Indian apparel industry uses size charts which are tweaked versions of size charts of other countries so returns of the garments are in the range of 20% to 40% and is increasing with the growth of ecommerce and the main reason for returns are poor garment fit. Providing well fitting garments in the absence of standardiz­ed size chart is proving to be a big challenge for the domestic textile and apparel industry which is projected to reach USD 123 billion by 2021 and holds 5th position in apparel imports. The findings of the study will impact various other sectors like automotive, aerospace, fitness and sport, art and computer gaming where insights from this data can produce ergonomica­lly designed products which are suited for the Indian population. The project has been approved by the Govt. of India and will entail measuring of 25,000 male and female Indians in 6 cities in 6 regions of the country: Kolkata(East), Mumbai(West), New Delhi(North), Hyderabad(Central India), Bengaluru(South) and Shillong(North-East). Using 3D whole body scanners, computers will extract hundreds of measuremen­ts from a scan. The data created as part of this project will be confidenti­al and secure. The duration of the project will be around two years from the date of commenceme­nt. NIFT is the implementi­ng agency for the National Sizing Survey.

 ??  ?? Minister of Textiles Smriti Zubin Irani
Minister of Textiles Smriti Zubin Irani

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