Min­istry of Tex­tiles

Business Sphere - - CONTENTS - By Our Correspondent

IN­DIA size, a Na­tional Siz­ing Sur­vey will be con­ducted by the Na­tional In­sti­tute of Fash­ion Tech­nol­ogy (NIFT), New Delhi, un­der the Min­istry of Tex­tiles, Govt of In­dia, to de­velop a com­pre­hen­sive size chart for ready-to-wear in­dus­try based on the body mea­sure­ments of the In­dian pop­u­la­tion. It is a sci­en­tific ex­er­cise where an­thro­po­met­ric data will be col­lected from a sam­ple pop­u­la­tion in the age group 15 to 65 years to cre­ate a database of mea­sure­ments that will re­sult in a stan­dard­ized size chart which is rep­re­sen­ta­tive of the In­dian pop­u­la­tion and can be adopted by the ap­parel in­dus­try. A large per­cent­age of shop­pers face dif­fi­culty in find­ing clothes that fit per­fectly ac­cord­ing to their body mea­sure­ments. The rea­son is dif­fer­ences in an­thro­po­met­ric built of peo­ple in dif­fer­ent ge­o­graph­i­cal re­gions across the coun­try. Till date 14 coun­tries have suc­cess­fully com­pleted na­tional siz­ing sur­veys: USA, Canada, Mex­ico, UK, France, Spain, Ger­many, Korea, China and Aus­tralia. The sur­veys en­tail mea­sur­ing sta­tis­ti­cally rel­e­vant sam­ple size pan coun­try us­ing hu­man safe tech­nol­ogy of 3D whole body scan­ner, a non-con­tact method of tak­ing body mea­sure­ments and an­a­lyz­ing the col­lected data to cre­ate size charts. In­dian ap­parel in­dus­try uses size charts which are tweaked ver­sions of size charts of other coun­tries so re­turns of the gar­ments are in the range of 20% to 40% and is in­creas­ing with the growth of ecom­merce and the main rea­son for re­turns are poor gar­ment fit. Pro­vid­ing well fit­ting gar­ments in the ab­sence of stan­dard­ized size chart is prov­ing to be a big chal­lenge for the do­mes­tic tex­tile and ap­parel in­dus­try which is pro­jected to reach USD 123 bil­lion by 2021 and holds 5th po­si­tion in ap­parel im­ports. The find­ings of the study will im­pact var­i­ous other sec­tors like au­to­mo­tive, aero­space, fit­ness and sport, art and com­puter gam­ing where in­sights from this data can pro­duce er­gonom­i­cally de­signed prod­ucts which are suited for the In­dian pop­u­la­tion. The project has been ap­proved by the Govt. of In­dia and will en­tail mea­sur­ing of 25,000 male and fe­male In­di­ans in 6 cities in 6 re­gions of the coun­try: Kolkata(East), Mum­bai(West), New Delhi(North), Hy­der­abad(Cen­tral In­dia), Ben­galuru(South) and Shillong(North-East). Us­ing 3D whole body scan­ners, com­put­ers will ex­tract hun­dreds of mea­sure­ments from a scan. The data created as part of this project will be con­fi­den­tial and se­cure. The du­ra­tion of the project will be around two years from the date of com­mence­ment. NIFT is the im­ple­ment­ing agency for the Na­tional Siz­ing Sur­vey.

Min­is­ter of Tex­tiles Sm­riti Zu­bin Irani

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