Amway Chief Operating Officer Mike Cazer
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Major investments in digital platforms and apps, along with a focus on strengthening buyer loyalty, are some of the key business strategies driving Amway’s positive momentum heading into 2018, according to Amway Chief Operating Officer Mike Cazer. Amway recently announced sales of $8.6 billion USD for 2017 with an increase in sales during the second half of the year, positioning the business for further growth in 2018. “I’m proud to say our digital investments are already having an impact – in ABO education, buyer experiences, product demonstrations and business management,” Cazer said. “We’re committing even more resources to this area in 2018 and beyond, seeking to accelerate already impactful results.” More than half of Amway’s product orders are online and more than a quarter of orders are from mobile devices – trends that are expected to grow significantly in 2018. Amway’s digital transformation positions the business to best meet the changing needs of today’s ABOs and consumers – many of whom have never lived without the internet. “Millennials seek unique experiences, customization, and flexible work environments that reflect their lifestyle,” Cazer said. “They are the future of our business.” As a result, Amway is connecting with its business owners in meaningful and compelling ways. In addition to the global business-management platform called MyBiz, some local examples include: Online Studio
– A one-stop shop where ABOs in China can learn, experience and purchase products from the palm of their hand. AmwayNow
— An app that provides business owners in the Philippines with news and content for sharing YouCam
– An augmented-reality beauty app in Korea that allows users to experience Artistry products before purchasing These are just a few examples of how Amway is fundamentally transforming experiences for ABOs and their customers. But the investment in digital isn’t the only thing growing at Amway. Customer demand for Amway products is also strong, leading to new product development and innovation. “We’re constantly innovating on the product side, led by the nearly 1,000
scientists, engineers and technical professionals who work at Amway,” Cazer added. Examples of recent innovations include a new and improved formula for Double X, Amway’s top selling, premium multivitamin and multimineral product that now has 12 vitamins, 10 minerals, and phytonutrients from 22 fruit, vegetable, and herb concentrates. Amway also recently introduced Atmosphere Drive, an in-car air treatment system that uses insights from Amway’s industry-leading, inhome system to bring air filtration to automobiles. The company also is preparing to launch its first customizable skincare product. “Our business owners will be mobilefirst, socially enabled and digitally delivered,” Cazer said. “That digital performance, along with an ABO’s knowledge and superior customer service, will be the combination that sets Amway apart.”
Personal Care Products Council Names Amway Chief Supply Chain Officer as Chairman
The Personal Care Products Council (PCPC) today named Amway Chief Supply Chain Officer George Calvert as its Board chairman. Calvert has served on the PCPC’s board of directors since 2009 and previously chaired the organization’s task force for federal cosmetics reform, seeking to modernize existing U.S. regulation. “I’m looking forward to working with an organization that’s a strong advocate for our industry and has been for 124 years,” said Calvert. “With customers’ increased desire for transparency in products, we will continue to underscore our strong commitment to product and ingredient safety.” Calvert’s dedication to innovative, quality products began when he joined Amway in 1989. Since then, he served in various positions in product development and quality assurance. He earned a Bachelor of Science degree in chemistry from the College of William and Mary, and a doctorate in analytical chemistry from the University of South Carolina. PCPC is the nation’s leading trade association representing the personal care products and cosmetics industry. It is made up of more than 600 member companies committed to product safety, quality and innovation. “I’m pleased to welcome George Calvert as our organization’s chair,” said Lezlee Westine, president and CEO of Personal Care Products Council. “I know that his leadership and scientific expertise will enhance our work to champion science-based reforms, enhance innovation and strengthen consumer confidence in personal care products.” Amway has a strong history of scientific excellence in personal care products, starting with the launch of its Satinique hair care brand in 1956. Its portfolio has since expanded to include a wide range of personal care and beauty brands, including Artistry, which is among the world’s top ten, largest selling, premium skincare brands. Millions of customers across more than 100 countries and territories use Amway personal care and beauty products each day.