R. G. Agar­wal

Group Chair­man, Dhanuka Agritech Ltd.

Business Sphere - - CONTENTS - By Deepak Khat­tar,Chief of News Bu­reau and also of Rinky Mar­waha

“Trans­form­ing In­dia through agri­cul­ture” this is the mantra we chant here in Dhanuka Agritech Ltd. and work to­wards achiev­ing this goal.This Group is listed in the “200 Best un­der A Bil­lion Com­pa­nies un­der Asia Pa­cific” by in­ter­na­tion­ally ac­claimed Forbes Mag­a­zine. An­other feather in the Group’s wing was be­stowed re­cently with rec­og­niz­ing it as one of the “Great Place of Work for 2018-19” pe­riod. The com­pany is in­volved in man­u­fac­tur­ing a large spec­trum of agro-chem­i­cals which in­cludes range of her­bi­cides, weed­i­cides, in­sec­ti­cides, fungi­cides, plant growth reg­u­la­tors and stim­u­lants in dif­fer­ent for­mats like liq­uid, dust, pow­der and gran­ules. Dhanuka, which be­gan its pro­fes­sional foray in 1980, has three pro­duc­tion fa­cil­i­ties, each one lo­cated in Keswana (Ra­jasthan), Sanand (Gu­jarat) and Ud­ham­pur (Jammu & Kash­mir). For prod­uct line-up, Dhanuka has col­lab­o­ra­tion with four US-based and six Ja­pan-based com­pa­nies. In 2008 pro­duc­tion work with Ja­panese tech­nol­ogy was com­menced in Dhanuka af­ter the part­ner­ship with Ot­suka Chem­i­cals. The group with its net­work of over 32 branch of­fices, 7200 dis­trib­u­tors, around 75, 000 deal­ers and more than 1000 techno –com­mer­cial staff, sup­ported by a strong R&D di­vi­sion caters to about 10 mil­lion In­dian farm­ers and has spe­cial­ity to in­tro­duce new mol­e­cules and track record of twenty such mol­e­cules. The Dhanuka Agritech Re­search Cen­tre, as a mat­ter of pride, is rec­og­nized by the Min­istry of Science and Tech­nol­ogy, Govern­ment of In­dia. The thrust is to mar­ket qual­ity and eco-friendly agro-chem­i­cals be­ing suitable to ICM/IPM, safer to hu­man be­ings, ben­e­fi­cial to fauna and flora

Dhanuka Agritech comes within the club of the top five agro­chem­i­cal firms of the coun­try. It has over and above 200 reg­is­tra­tions and 500 ac­tive SKUs which give it a mar­ket pen­e­tra­tion worth ap­plaud­ing. The com­pany op­er­ates on the strength of about thirty branch of­fices spread all across the length and the breadth of the coun­try and has forty-eight ac­tive ware­houses. It is a mat­ter of pride that Dhanuka prod­ucts are pre­ferred by pro­gres­sive farm­ers from all over In­dia. All its units are armed with a pro­duc­tion ca­pac­ity of 10,000 KL liq­uid, 4900 MT pow­der, 21,000 MT gran­ules and 5,000 MT dust. Targa Su­per is the most pop­u­lar agro chem­i­cal of this house and comes from a tech­ni­cal col­lab­o­ra­tion with Nis­san Chem­i­cal In­dus­tries Ltd. of Ja­pan. Dhanuka Agritech Ltd. has more than 1200 em­ploy­ees and re­searchers who con­tin­u­ously eval­u­ate the present and emerg­ing data and prod­ucts for the ef­fec­tive­ness in ac­cor­dance with the needs and re­quire­ments of var­i­ous farm­ers. Dhanuka has made a name for it­self as a on­estop so­lu­tion provider for a di­verse range of crops, re­gions, and sea­sons. One more feather in its cap is that this com­pany was the first to launch miti­cides in In­dia that are aimed at mites which rav­age the crop out­puts.In­ter­est­ingly, af­ter tak­ing over North­ern Min­er­als Pvt. Ltd. in the year of its in­cep­tion, Dhanuka rang in an av­er­age turnover of Rs 17 lakh. In 2017-18, the com­pany has closed the year with a gross­ing of Rs 972 crore. The com­pany has man­aged to reach the pin­na­cle of its suc­cess due to all out ef­forts taken by our in­cred­i­ble lead­ers Mr R.G Agar­wal (the group chair­man) and Mr M.K Dhanuka (Man­ag­ing Di­rec­tor). The com­pany has a reach of en­com­pass­ing ten mil­lions of farm­ers and man­ages to touch PAN In­dia through its di­verse mar­ket­ing al­liances in ma­jor states of the coun­try. A net­work span­ning more than 7,500 dis­trib­u­tors­deals with over 80,000 re­tail­ers.

In­ci­den­tally, when it comes to brand sales. Dhanuka also of­fers ser­vices right from sow­ing to har­vest train­ing for which it has over and above 1500 con­tract-based nodes. Dhanuka is also in­volved in con­duct­ing train­ing pro­grams for farm­ers by pro­vid­ing tech­ni­cal in­for­ma­tion and other such nu­ances. In ad­di­tion to this the firm also has mo­bile soil-test­ing lab­o­ra­to­ries in Pub­lic Pri­vate Part­ner­ship. One such hall­mark achieve­ment of this com­pany is the launch of a highly-ac­claimed her­bi­cide, Sem­pra from Nis­san Chem­i­cal In­dus­tries Ltd. of Ja­pan. The prod­uct was launched in In­dia for the first time and this chem­i­cal is meant for con­trol­ling weeds (Cyprus Ro­tun­dus) in Sug­ar­cane. The best part of this prod­uct is that it re­quiresvery less dosage for con­trol. In­ci­den­tally, Group Chair­man of Dhanuka Agritech Ltd., Mr. RG Ag­gar­wal be­lieves that our best pro­fes­sional pe­riod was in 1992 when we first shook hands with E.I.Dupont. The vi­sion and goal which pow­ers up all our ac­tion is to be­come 2000 crore turnover within the next five years. The en­tire credit for the re­sound­ing suc­cess story of the com­pany goes to the hon­est com­mit­ment to­wards cus­tomer ser­vices and qual­ity as­sur­ance of prod­ucts. The top man­age­ment sticks res­o­lutely to the phi­los­o­phy of work­ing to­wards a longterm re­la­tion­ship with all its as­so­ciates. For the new en­trants in the busi­ness Mr.Ag­gar­wal sug­gests that “they should not be mis­guided by ra­pac­ity and should never com­pro­mise in qual­ity as­sur­ance. Should take cer­ti­fi­ca­tion from au­tho­rised good NABC and ap­proved lab­o­ra­tory

be­cause we are deal­ing with medicines of plants. When hu­man be­come ill he takes medicine for cure sim­i­larly plants also need medicines to cure their dis­eases and it’s our moral duty to give them re­spon­si­ble cure through our qual­ity prod­ucts be­cause these plants be­comes fit for hu­man con­sump­tion in later stage. One more point to re­ally drive home the good ethos is the fact that the com­pany is al­ways on the look­out to un­veil and bring in newer nu­ances of tech­nol­ogy into its fo­cus point. Dhanuka has more than 40 years of ex­pe­ri­ence in agro­chem­i­cal sec­tor and this in­cludes a to­tal com­pre­hen­sion of re­la­tion­ship build­ing, cus­tom­ized ap­pli­ca­tions, distri­bu­tion through­out In­dia and proper mar­ket­ing ap­proach. In­ter­est­ingly, rev­enues from its var­i­ous part­ners amount to about fortythree per­cent of the to­tal in­come of this com­pany. Dur­ing In­dia Chem 2016

in­ter­na­tional con­fer­ence or­ga­nized by FICCI, com­pany’s group chair­man Mr. R G Ag­gar­wal was ap­plauded for dis­tin­guished con­tri­bu­tion in In­dian agro­chem­i­cals in­dus­try, also com­pany was awarded with As­sochem ‘wa­ter ex­cel­lence man­age­ment awards 2018’ in the cat­e­gory of, ex­cel­lence in the field of wa­ter ed­u­ca­tion and aware­ness. Dhanuka got the agri­cul­ture lead­er­ship award-2009, cor­po­rate award – In­ter­na­tional Con­fer­ence on Agro­chem­i­cals – 2009, Na­tional Pro­duc­tiv­ity Coun­cil Award – 2004, the Amar Ujala CSR awards for the out­stand­ing work in save wa­ter, ed­u­ca­tion, health, and women em­pow­er­ment; the ti­tle of 70 most trusted power brands – 201718, awarded for the 25 great­est value cre­ators by “The For­tune In­dia Next 500 uni­verse” and

“com­mend­able work for chang­ing pub­lic per­cep­tion” award by FICCI Dhanuka makes it a point to or­ga­nize sev­eral pro­grams for the wel­fare of the farmer’s com­mu­nity. One such pro­grams was ‘Kr­ishakGoshthi’ or­ga­nized on the oc­ca­sion of one hun­dred years of Ma­hatama Gandhi’s first move­ment against the Bri­tish Raj on April 17, 2017 at Moti­hari, East Cham­paran. A sim­i­lar pro­gram was held in Bikaner on April 24, 2018. Like­wise a press meet for dou­bling farm­ers’ in­come­was done in Bhopal on May 16, 2018. A ‘Kr­ishak Sam­me­lan for farm­ers was or­ga­nized in

vil­lage Ghu­man, Pun­jab, on 9 June 2018 as well. Dhanuka Agritech has surely been able to carve a name for it­self in the en­tire orb of In­dian agro­chem­i­cals. For this, it has taken years of toil, sweat and a tremen­dous amount of sin­cer­ity, in­tegrity, and sheer grit. No doubt, the com­pany has been re­ceiv­ing plau­dits aplenty for its con­tri­bu­tion in the field. For the times to come, with the aces up its sleeves of the past, present and fu­ture all lined up, there is a surety that this com­pany will con­tinue to em­bla­zon its name across the agri­cul­tural skies in its niche seg­ments which is re­ally heart­en­ing news for all those who look to­wards a bet­ter agri­cul­tural so­lu­tions for their prod­ucts.

R. G. Agar­wal, Group Chair­man

M. K. Dhanuka, Man­ag­ing Di­rec­tor

Man­age­ment Team at Dhanuka

State-of-the-Art Man­u­fac­tur­ing Unit (Kesh­wana, Ra­jasthan)

R. G. Agar­wal (R) re­ceiv­ing CSR Award from Piyush Goyal, Min­is­ter of Fi­nance and Vi­jay Goel, Min­is­ter of State Min­istry of Par­lia­men­tary Af­fairs and Statis­tics & Pro­gramme Im­ple­men­ta­tion

State-of-the-Art Man­u­fac­tur­ing Fa­cil­i­ties

M. K. Dhanuka, Man­ag­ing Di­rec­tor (Left) and Sachin Bhar­tiya, In­de­pen­dent Di­rec­tor (Right) re­ceiv­ing 70 most trusted Brand ti­tle by Plan­man Me­dia

R. G. Agar­wal Re­ceiv­ing award from ASSOCHAM for “Ex­cel­lence in field of Wa­ter Ed­u­ca­tion & Aware­ness”

State-of-the-Art Man­u­fac­tur­ing Unit (Kesh­wana, Ra­jasthan)

Awards & Ac­co­lades

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