Gurcharan Singh Malhotra, CEO, Adonis Phytoceuticals Pvt. Ltd.
Where there is life, there is disease! And where there is disease there is cure! In the historical context, Indian physicians hundreds of years ago, like Sushruta and Charaka, had remedies and cure for almost every disease. Continuing with this tradition followed by advancement in science and technology, medications and the process of healing have seen a marked metamorphosis. Preventative care, timely diagnosis and cure are the only alternatives to good health, which is feasible with effective pharmaceutical and wellness solutions. Thanks to the emergence of pharmaceutical companies that have given a new definition to ‘healing’ and ‘cure’. A name worth mentioning in this orb in the Indian sub continent is Adonis Phytoceuticals whose goal is ‘to ensure that no patients shall be denied access to high quality affordable medicine and support’. The ISO 9001: 2008 and GMP certified pharmaceutical products manufacturer has been contributing towards facilitating healthier lives since more than half a decade. “W e never compromise on quality. Our growth within a short span of time is a result of our stringent adherence to the highest quality standards in procurement of raw materials and in the manufacturing processes. In terms of quality of our products, we are amongst the top five players in our segment in India,” says the dynamic Gurcharan Singh Malhotra, CEO. Ideas do get translated into reality when determination rules the roost. And when the cause is directed towards improving patients’ lives, ensuring quality healthcare, and holistic wellbeing, the effort fruitions into a blessing. The efforts of four
visionary individuals - Gurcharan Singh Malhotra, Tajinder Singh Malhotra, Baljeet Singh Malhotra, and Tanwant Singh Malhotra led to the blooming of Adonis Phytoceuticals. It was the year 2012 in Lajpat Nagar. An investment of Rs. 40 lakh and a commitment to deliver the best turned Adonis into a trusted name within a short span of time. There were challenges, but the Malhotras converted those challenges into opportunities. Their key objective is directed towards creating a healthier India and a healthier world. Today, they have offices at several cities including Dubai. The Malhotras’ passion, zeal, determination, and resolve, supported by a dedicated team of professionals fetched for Adonis a distinctive niche in the Indian pharma market. Magnus Biotech (P) Ltd. is the group’s associate concern engaged in a similar portfolio. This arm was established a few months back. The Magnus Biotech unit is spread over an area of 1 acre with 40,000 sq ft of built-up area. At the helm of affairs of this firm is the charismatic Mr. Baljeet Singh Malhotra, who holds position as the Managing Director and CEO.
The Rs. 50 crore group manufactures products related to Dermatology, Cosmeto-logy, Women's Health, Osteoporosis, Gastroenterlogy, Urology, Diabetes, BP, and General Medicines.
These include:
Tablets
Capsules
Food Supplements Lotion
Face-Wash
Serum
Vitamin Serum Shampoo Conditioner Cream Gel, etc. Few of the popular medicines include Andro Q, Andro Q Active, Adboost, Etotol and the list goes on. Another product worth mentioning is DS Silk Lotion. It is most effective for the treatment of psoriasis. The group imports this product’s raw materials from the Dead Sea in Jordan. The black mud of the Sea is very useful for therapeutic and cosmetic treatments.
“We have been exporting our products to Afghanistan, Uzbekistan, and Dubai. Expanding our market base in other regions across the world is in the cards. Besides Mumbai, we have our corporate office in Dubai,” utters the magnetic Mr. Tanwant Singh Malhotra, CEO. Adonis Phytoceuticals has a chain of pharmacy retail outlets under the name of: Max 24X7
West Delhi Medicos Apollo Delhi Medicos. For a manufacturing organization, infrastructure is its vertebral column. Adonis Phytoceuticals is backed by a state of the art manufacturing unit at Karnal in Haryana. It houses the most sophisticated facilities at par with international standards including in house testing conveniences, instrumentation equipments and microbiological laboratory. The automated machines conforming to international standards, ensuring little human intervention, are well calibrated from time to time. 20% of the production capacity is
being utilized to produce one lakh tablets, three lakh capsules, and 20,000 liquid bottles a month. “Improvement in efficiency and sticking to innovation – these are the lineaments that has kept us going and we envisage to expand our horizons in the national and international market both in terms of products and reach. Delivering outstanding value to our customers has been our motto ever since our inception,” says an affable Baljeet Singh Malhotra, CEO.
Adonis Phytoceuticals has an advanced inhouse lab for R&D activities as well as to check the quality of raw materials and products manufactured. This sophisticated laboratory is accoutered with facilities for physical and metallurgical testing, clinical trials, microbiological testing, chemical test, pharmacological testing, and related paraphernalia.
Each product is tested for quality right from the raw material procurement stage to manufacturing and final delivery. The lab is maneuvered by experts, which enables Adonis to develop innovative and effective solutions. The group invests a part of the turnover on R&D activities annually. “We leave no room for grievance. Quality tests are conducted by a team of quality control experts at our unit,” utters Mr. Tanwant Singh Malhotra.
Hallmarks
Committed to serving
humanity
ISO 9001: 2008 and
GMP certification State of the art manufacturing plant in Karnal
Strict adherence to international quality standards Manufactures medicines for different ailments and cosmetics Retail medical outlets across the national capital 20% utilization of the
production capacity Manufacture of one
lakh tablets per month Manufacture of three lakh capsules per month
Manufacture of 20,000 liquid bottles a month
Exports to Afghanistan, Uzbekistan, and Dubai.
“Our priority is spreading health and happiness all around. What we do is a 100% ethical business. Focusing on quality is our priority. Diseases are only surfacing with time and we are committed to introduce quality medicines costeffectively. Timely delivery of every order is our forte. At present we are the fastest growing pharmaceutical company
in India,” pronounces the charismatic Tajinder Singh Malhotra, CEO. A team of 40 dedicated professionals are committed towards steering the growth story of Adonis Phytoceuticals. 35 people are dedicated to sales and marketing. They work in a family environment and are entitled to numerous benefits and facilities. They are regularly trained to the next level. Their efforts are recognized and are accordingly rewarded. The firm has retained maximum of its staff. Adonis is known for honest practices with their staff, who are considered as family. The unswerving growth saga that Adonis has been witnessing since their inception is all an outcome of the trust of clients gained over the years. The group is committed to delivering their best, exploiting the latest technologies and involving the research work of experts. Adonis caters to both the private and public sectors. The group boasts of serving some of the top government medical institutions of the country. Few clients worth mentioning are AIIMS, Apollo, Artemis, and more. When asked about any grievance, Gurcharan Singh replied to the Editor, “We never had any grievance. Everything is according to norms.” Baljeet Singh Malhotra added with a beam that each year had been the best year. The Malhotras owe the success of the group to a blend of God’s grace, unity in family, team effort, family support, and hard work.
There has been no looking back ever since Adonis Phytoceuticals came into existence in the pharma sector. What started from scratch has been witnessing a growth rate of 80% annually. The promoters’ vision of turning Adonis into a leading player in India, backed by a turnover of 250 crores five years down the line, no doubt will prove to be a tangibility. It is no exaggeration to the fact given the hypersonic growth rate and fast expanding market reach. Sky is the limit!!