Gagan Seth, Director, Evergreen Foods (P) Ltd.
Being a leader in the field is like having aces of hearts, diamonds, clubs, and spades in your set of cards. Evergreen Foods (P) Ltd. is one such company which has this prolific distinction on its side. It is involved primarily in the field of doing secondary transportation for products like ice cream, meat, chicken, and items from the pharmaceutical industry. In the words of Gagan Seth, director, Evergreen Foods (P) Ltd. “we have the M.S.E.II Crisil ratings and ISO certification”. Working in the realms of the North Indian territories, this company managed to turn in with about Rs 28 crore in the financial year 2017-18. Incidentally, each vehicle of the company does about 5,000-6,000 kilometers, on average, on a monthly basis.
Founded in 1992 with an initial investment of Rs two to three lakh of rupees by Mr. Gagan Seth, this firm has a unit in Sahibabad which is used for repair work of its fleet of vehicles. At present, Evergreen Foods is working at about 80% of its total capacity. The staff strength in its roll call constitutes about forty people. In addition, the firm has around 180 drivers as well. Of the entire employee roster, more than 90% are retained. Says Mr. Seth categorically, “our prime time USP is that we are a tailor-made serviceoriented organization.” The mainline clients of this company include a number of premium five-star hotels like Leela, and companies such as Hindustan Lever, Alchemist, Tag Group, K.F.C., and Ferrero Rocher. Rues Mr. Seth, “one of our pet peeves is that our roads are not fit to take the load of heavy vehicles. In addition, when we are paying road tax, why is there toll tax levied for transporters?” He also believes that the “first twenty years of running the business were really our golden years.” Interestingly, the basic requirement for the next five years is that “investors are required to help the company grow further.” The industry is a tough one to succeed in, and a highly-specialized one at that. The actual target for the coming half- decade is also to “touch the magical figure of Rs 100 crore turnovers.” In terms of the secrets of success, “it is the good God’s grace upon us, the team work we have in our working ranks, sheer hard work, and the support of I.C.I.C.I. bank which have helped catapult our position into its present state.” Mr. Seth is also a proponent of the theory of “honesty in business and hard work being the mantra of success. So also, for every business to excel, one should have transparency in the working ethos.” The Evergreen Group constitutes companies like Evergreen Logistics, Evergreen Engineering. “Our team uses the latest technology to preserve and transport frozen foods and chemicals. We have more than 168 vehicles which can load huge amount of perishable goods as well as non-perishable ones and offer total cold storage solutions to our customers.” The range of services provided by Evergreen Foods includes pharmaceutical transportation services, refrigerated transportation services, frozen food transportation services, ice cream and dairy product transportation, and door to door transportation services. The necessary criteria which this company fulfills for its clientele include “prompt service, effective performance, high reliability, and cost-effectiveness.” Armed with such topnotch work essentials which really help it cut through the market segment it is working for, Evergreen Foods (P) Ltd. is a company on a roll in its domain. Helmed by an eclectic top management, the fact that it will always stay within the top club of performers in its bracket is more than obvious.