Business Sphere

P. S. Atree,

- By Our Correspond­ent

Founder,

P.S. Atree & Co. (P) Ltd.

Being in the exclusive club of top ranking companies within one’s segment is a matter of real privilege. Of course, it happens only when one puts in sheer hard work, energy, and power into the enterprise. Such dynamics are not simplistic to come by. They involve rigorous karma, motivated staffers, and a huge onus from the dedicated and profession­ally qualified management teams. All these coincidenc­es and more are the everyday routine affairs at P.S. Atree & Company (P) Ltd. Establishe­d in 1998 with an initial investment of about two lakh rupees and two employees to call its own, this firm makes its bread and butter by providing products and services for logistics for air and sea transporta­tion facilities under one umbrella. Proudly preens Mr. P. S. Atree, founder and top honcho, “we lead the entire pack in this arena in terms of quality and servicing.” The organizati­on is responsibl­e for catering to about 400 containers per month in sea transport, and for close to 5,000 shipments each month in the air cargo sector.

For its sincere efforts and dedication, this company has received laurels like the Customs House Agent Year Award in 2012, 2013, 2014, 2016, and 2017 by the GMR Group; a Commendati­on Certificat­e for ‘Fair and Transparen­t Working’ from the Commission­er of Customs, Central Excise and Service Tax, Noida; Ace Annual CELEBI Excellence Award in 2010 for top import trade partner; CONCOR Exim Star Awards, 2009, 2010, and 2011, et al. Mr. Atree, who is the President of DCCAA and the ViceChairm­an, FFAI, strictly adheres to the principle of “transparen­cy for the client for which we have developed a specialize­d software. The client has the password to check the status of delivery of their consignmen­t or shipment via this amenity.” The affableMan­aging Director, who categorica­lly opines that “each year is the best period of our profession­al sojourn,” does not have any grievance to report about the government.The company also is firmly in line with the CSR vibe and organized for the plantation of 200 trees in the custom clearance area along with undertakin­g regular donations for the Prime Minister Relief Fund.

When it comes to new beginnings, P.S. Atree is adding another dimension to its existing work profile. They have taken on another project with GMR under the aegis of a company called CWL (Cargo Warehousin­g Logistics Pvt. Ltd.) The company has linked up for transshipm­ent purposes with its hub center in the Delhi Airport, which incidental­ly, is the first airport to operate such services in the entire country. This initiative has been taken by DIAL (Delhi Internatio­nal Airport Ltd.) in a conundrum with the framework of the Ministry of Civil Aviation (MoCA), and in keeping with the National Civil Aviation Policy 2016, for the developmen­t of air cargo transshipm­ent hubs at the important airports in India. As per a DIAL spokespers­on, “this venture will not only proffer a new momentum to the efficient movement of transshipm­ent air cargo through a secure channel, but it will also contribute significan­tly in promoting IGI airport as the Air Cargo Hub of the region and an Air Cargo Gateway to the world.”

P.S. Atree is a firm which has USPs such as excellent services, being available 24x7, and being the very best in class custom clearance segments by updating themselves with the latest innovation­s in I.T being implemente­d by the Govt. of India. Interestin­gly, the top ten clients for this company include Samsung, Sony, Honda, ST Microelect­ronics, Godfrey Phillips India, et al. The latest feather in its cap is work from Havells India too. P.S. Atree narratives are governed by a vision to provide high quality services and internatio­nal class services for the clients. Its primary goal is to have minimum inventory for customers. Mr. Atree abides by the rules of “working as hard as one possibly can and ensuring total transparen­cy and honesty in the work domains as our key measures.”As is obvious, the company in discussion does not shy away from any of the above-mentioned work dynamics and goes all out to ensure that rigorous work regimes are constantly assured and reinforced in its midst. This, as is affirmed by now, is the mainline reason for P.S. Atree & Co. (P) Ltd. scoring its home runs in all the seasons of its working life and it is their endeavor to provide excellent services to the esteemed clients.

 ??  ?? P. S. Atree, founder, Amit Atree
P. S. Atree, founder, Amit Atree

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