Mukesh Gupta,
Founder and MD, Rodec Pharmaceuticals Pvt. Ltd.
When it comes to medication, one cannot be careful enough; even if it is for the species of the animal kingdom; or rather more specifically, when it is for the fauna. Taking full care and precaution for their product lineup that comprises veterinary medicines & supplements form the boon and the bane and the reason for existence for the Ghaziabad-based Rodec Pharmaceuticals Pvt. Ltd. “We manufacture all kinds of medicines as well as feed supplements for the animal world, and more so for cattle,” says Mr. Mukesh Gupta, founder and managing director, Rodec. Proudly preening, he continues that “our product named LOC comes within the top two medicines for cattle in Uttar Pradesh.” Utilizing a multiple code for the sales function of their produce, this company has a marketing team of about 250 personnel that approaches veterinary doctors, villagers, and farmers in order to extol upon their product virtues to them. The flagship brand of company LOC Bolus have a market share of more than 70% in its category in biggest market of Uttar Pradesh. Treating the employees as part and parcel of the extended family has helped matters to a large extent since they exhibit great sincerity in their line of work and for their firm. As per Mr. Gupta, “we have more than 1,000 stockers distributed all across the length and breadth of the country except in thedown south.” Incidentally, Deep Pharma of Muradabad is their “best outlet.” Mr. Mukesh Gupta believes that
“hard work, honesty, commitment to the field staff, adhering to set objectives, being positive in the way of work life, are the clear-cut mantras to success,” and also claims that having the one manufacturing unit that they do is more than enough for running their organization. He firmly asserts that “following ethics in our line of work is very important and this is the primetime reason for being in the successful fray in the long run.” This first generation entrepreneur, armed with a B.Sc degree, first worked with Ranbaxy for a decade to garner enough work experience before branching out on his own steam and merit. Sighing happily that the last three to four years have been the very best for them, he is extremely proud of his filial clan and of his staffers on the payroll.
The brands like Exifluke DS, Boost Up, Rov-H, Optical Gold, C P Gel ,CP 240, C-MIN 21 Vitamix,
Tiknash, Rapier, Pronac, Olone-TZ DD, Olone-CEFI.U., Hygenet al, come from this house of medicines. Set up in 2000, this firm is also engaged in the marketing of Boluses , ointments, creams, injections, and other like products for the animals. Establishing itself as one of the topmost brands in its spectrum of functions could not have been a simple task. As shown by Mr. Mukesh Gupta, “the journey has been full of positives and negatives. However, thankfully, and by the good grace of the kind lord, it has been more of ups than downs.” This, no doubt, is due to the strength of the belief in the ethos of sheer hard work which has surely been channelized into the growth of this company. Rodec Pharmaceuticals Pvt. Ltd. which is listed in the list of verified sellers of Trade India believes in stringent quality control. Since this field is such that even the lives of the animals may get endangered if the medicine is not up to the mark, it is of utmost importance that the quality of the produce be kept at the forefront of all operations. As the matter stands, ensuring sound quality is one of the most essential criteria to ensuring a good name for the company in this dynamic. Growing at CAGR of > 20%, Mr. Gupta is sure of “being in the very top league in our arena of operations.” The company, next focus area is more spend on development of innovative formulations. Own feed supplement manufacturing as well as exclusive sales team for feed supplements.Wanting to scale the benchmark of turnovers of Rs 100 crore is the dream which fires each and every employee in this unit. This is the planned vision and motto for the next five years. With such plans afoot and some already in various states of execution, there is hardly any doubt that Rodec Pharmaceuticals Pvt. Ltd. is well on its way up the ladder of success. That it is already an established player in its field is well known. Now is the issue of rising further in these annals and this is something which seems a surety. If all goes as planned, this company stands to become one of the forefront organizations in its niche domain and indent itself even further in the world of animal medication.